National Repository of Grey Literature 340 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Strategické řízení vybraného podniku v oblasti cestovního ruchu
Hrůza, Tomáš
Presented bachelor’s thesis analyses strategic management of a selected tourism company and suggests approaches to help its future development. This work aims to perform the outside and inside environment analysis by using best-suited meth-ods, such as PESTE, Porter’s five force model, SWOT and others. Furthermore, this work evaluates Revenue management observed in a company. Based on previous analysis applicable strategic recommendations were suggested.
Purpose update of a set of historical objects
Rozhkova, Ekaterina ; Kotek, Jakub (referee) ; Boleslavská, Yvona (advisor)
The major goal of masters thesis is purposeful updating of a set of historical objects while also incorporating a new architectural object. Porta Coeli is located in Předklášteří, Tišnov. Předklášteří is a settlement in the Brno-venkov district of the South Moravian Region. Porta Coeli monastery is a national cultural monument. The thesis focuses on new use of the granary and barn buildings in the Porta Coeli area. The granary is a historically significant Baroque structure from the 17th century. It is a big structure with four floors and a basement. It is currently unusable and in dangerous technical state. As part of the project, the granary building is designed primarily for short-term accommodation. The structure will mostly house guests in double rooms in terms of capacity. There will be 25 seats available in the restaurant. The building of the granary will be supplemented with new window openings, a highlighted entrance, with the insertion of an architectural innovation from the back. The barn, which will be turned into a multifunctional hall, is closely linked to the project. All of this adds up to a complex that is perfect for weddings, team-building activities, and other social gatherings. The building of the sheepfold will be connected by an outdoor space. It is designed as a multifunctional hall for organizing social events with facilities for weddings and meetings. Refreshments solved with the help of catering. The proposal also includes outdoor improvements that respond to the existing surrounding buildings and respect the context of the given location.
Porta Coeli complex - new use of selected objects
Kukuť, Olga ; Vostrejž, Dušan (referee) ; Boleslavská, Yvona (advisor)
The assignment of the diploma thesis is the analysis of the functional use of the entire site of the Cistercian Porta Coeli monastery in Předklášteří near the Tišnov, based on which the conversion of unused objects with a proposal for a new functional use, including the design of an architectural novelty, is proposed. When creating an architectural study, it was first necessary to analyze the current state and at the same time take into account the cultural-historical values of the monastery, its area and the immediate surroundings, the construction-technical condition and civic amenities in the vicinity of the area. The basic idea of the design was to attract visitors to the area and give it new life. Create a comfortable quiet space for tourists and local residents. The project also created a new object for the creative development of children. Therefore, in 4th quadrature and the former laundry, accommodation is planned and an elementary art school is newly built.
Porta Coeli complex - new use of selected objects
Bendová, Kateřina ; Maar, Radek (referee) ; Boleslavská, Yvona (advisor)
The theme of the thesis is to analyse the functional use of the whole area of the Cistercian monastery Porta Coeli in Předklášteří u Tišnova and to prepare a study based on it, which focuses on the conversion of unused buildings and the design of new functional use. The study also includes a proposal for an architectural redesign and the adaptation of the outdoor spaces in the area. The work focuses mainly on the former granary and the former sheepfold. The original buildings retain part of their external appearance but are supplemented with new window openings. A new use is proposed for the granary in the form of a hotel with accommodation and a restaurant. The sheepfold is converted into a multifunctional hall that will be used for various social events. In the vicinity of the two original buildings, a new facility is proposed to complement them. It will only contain sanitary facilities for visitors and spaces for performers. The work also includes the landscaping of the outdoor areas on the grounds. The overall aim of the work is to bring a new function to the site that can operate independently while respecting the historic and spiritual character of the monastic setting.
Porta Coeli complex - new use of selected objects
Morongová, Lenka ; Maar, Radek (referee) ; Boleslavská, Yvona (advisor)
The topic of the diploma thesis was to develop a proposal for the restoration of the Porta Coeli complex in the village of Předklášteří near Tišnov. The complex is a very valuable place dominating the whole village and is also the only functioning female Cistercian monastery in the Czech Republic. The complex contains many buildings, some of which are used for religious purposes or have a cultural social function, but some buildings are unused or even decaying. Based on the analyses there were selected some buildings for processing. There is granary, sheepfold, farm building, II. quadrature and cider house. All the buildings were processed in the winter semester, for my thesis I chose a granary, sheepfold and a new building located near the sheepfold. The aim of my proposal was to create a place for social and cultural events.
Restoration of the monastery in Šternberk
Pecháčková, Lucie ; Kocourek, Tomáš (referee) ; Guzdek, Adam (advisor)
The subject of the thesis is an architectural study of the restoration and new use of the historic building of the former monastery in Šternberk and the surrounding garden. The monastery is owned by the city, which is looking for a usage for it. The goal of the proposal is to give this monument a new life, i.e. to make it town‘s living part, which will have not only historical, but also contemporary social significance. And thanks to this, it also will have the means for its maintenance and preservation of historical values for future generations. This purpose of the study is solved by creating a pleasant and easily accessible garden environment and by choosing the content of the building, which will give people a reason to visit and use the monastery grounds more. The architectural design is based on an analysis of the current situation and freely reflects the ideas of the town management. And at the same time, from the point of view of historic preservation, the proposal strives for the greatest possible degree of preservation or restoration of valuable historical building constructions and details. The new content of the building is a hotel with wellness, a restaurant, a cafe, offices and a coworking center, exhibition spaces, art studios and a multifunctional town hall. The building is complemented by new architectural elements of the central staircase with elevator and the atrium roof, which, like the park arrangement of the garden, combine contemporary architecture with the concept of baroque morphology.
Marketing Mix of a the hotel
Vychodilová, Iveta ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
This thesis focuses on the marketing mix of the Valáškův Grunt hotel. The thesis is divided into three parts, theoretical, analytical and propositional. The theoretical part contains definitions of basic concepts of marketing and marketing mix. The analytical part focuses on the introduction of the company, analysis of the external and internal environment and analysis of the current marketing mix. The last part of the thesis presents possible suggestions for improving the marketing mix of the company.
Brno Skyscraper
Gebauer, Pavel ; Hybská, Bohumila (referee) ; Sedláček, Michal (advisor)
The architectural-urban design of the skyscraper responds to the proposed territorial study of the South District located near the historic center of Brno. The currently developing area is defined by the area of the new main railway station, the Svratka river and Opuštěná street. This new representative unit lacks an element that would make it unique even from a distant perspective. As well as the historical center with its cathedral of St. Peter and Paul defines the place,the skyscraper complementing the space of the new main station creates an authentic orientation element of the new urban district representing the innovative principles of the city's development. The location of the high-rise landmark near the main entrance of the new Brno railway station helps in easier orientation in the area. The vertical mass of the skyscraper contrasts with the vast and relatively low mass of the station hall. The composition of the building responds to the urban structure and location in relation to the historic center. The base of the building fully respects the regulations and the height level of the street in which it is located. The crown of the skyscraper rotates around its axis and thus directly reacts to the city center by its rotation, thus creating a dialogue between history and the future. The skyscraper is designed as a multifunctional object primarily represented by the function of a hotel with a congress center. These functions are also complemented by secondary units in the form of cafes, bars or restaurants. However, the building also has other services for users, such as wellness, fitness and massage facilities. The last floors of the skyscraper are designed as public. The functional content of the crown of the skyscraper is completed by a cafe and a sky bar with a brilliant views.
Porta Coeli complex - new use of selected objects
Prátová, Kateřina ; Žalmanová, Petra (referee) ; Boleslavská, Yvona (advisor)
The thesis focuses on a design of restoration of the Porta Coeli monastery complex in the municipality of Předklášteří, a unique and valuable place with a rich history and spiritual character. The current and historic purpose of the site is monastic life, which is now in decline and in danger of being completely lost. Large parts of the site, including historic buildings, are unused and unfortunately in a dilapidated state. The site offers visitors only limited opportunities such as a visit to the museum, guided tours or Sunday Mass in the church. However, the site has enormous recreational, rehabilitation and spiritual potential which the new design seeks to develop. Based on the existing condition and use analyses, the buildings and areas were selected for further development. Mainly a granary, a sheepfold, a coach house, the second quadrangle and an old laundry. Design of the granary and the sheepfold is developed in more detail. The construction program of the design respects the currently implemented and upcoming plans and intentions in the area. Targeted buildings have a diverse typology and functional content, which are thematically linked to create a coherent complex focused on wedding ceremonies, cultural activities and other social events.
The monastery - a vision of the future
Petrova, Kseniia ; Plášil, Jiří (referee) ; Boháč, Ivo (advisor)
I very sensitively approach the restoration of the monastery, as this valuable monument deserves. Although a significant part is in ruins and many parts of the building and structure have already been destroyed, I try to respect the original form of the building in order to preserve its authenticity. And only with the necessary modifications I offer my project of restoring the monastery. The concept of my thesis is to create a 4-star hotel in an abandoned Capuchin monastery and give this knowledge a new life in a new modern direction.

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