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Proposal od Activities Improving Competitiveness of Company
Uhlířová, Jana ; Kruntorádová, Markéta (referee) ; Zich, Robert (advisor)
The diploma thesis is focused on the creation of measures which lead to the competitiveness increase. It clarifies the terms in the competitiveness and competitive advantage field. It observes the Mironet.cz company, which is specialized in the sale of information technology devices, and it analyzes the company environment. On the basis of analyses, measures leading to competitiveness increase of the company observed are suggested.
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Marketing Tools Increasing the Company’s Competitive Strength
Hrbatová, Jana ; Kuráňová, Jana (referee) ; Zich, Robert (advisor)
This bachelor thesis deals with the evaluation of the competitiveness of the FiberTech, s.r.o. company being in the B2B market in telecommunications activities. Analyzing the current state of the company in a competitive environment is supported by macroeconomic and microeconomic aspects. Based on the survey measures to strengthen the company's competitiveness and strengthen our position are proposed.
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Proposal of Marketing Mix Change to Increase the Competitiveness of Company
Bartolšic, Roman ; Peprla, Oldřich (referee) ; Zich, Robert (advisor)
The purpose of this master thesis is forming and developing new marketing strategies with focus on increasing the competitiveness of the company within the market of fast food restaurants. The work contains theoretical insight to given issue in the first part. Key part of the thesis is then analysis of the current situation of company policy and marketing strategy, which is used as a base for creating strategy new, containing specific steps to put it into practice.
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Evaluation of the internal environment in the firm and proposals to improvement of current situation
Šplíchal, Martin ; Jál, Lukáš (referee) ; Strnadová, Michala (advisor)
Bachelor thesis is focused on interface of company DOLP, s.r.o. Intern analysis is based on utilization of strategical tools and financial analysis which are outgoing from resources provided by the company (intern materials, financial statements). This thesis is divided into three parts. First part is focused on theoretical basis, of the chosen analytical tools, in the second part is made an analysis of the chosen company and in the last part are mentioned improvements fand suggestions for better running of the bussines based on the conducted analysis.
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Development of Competitiveness of Company
Vláčelová, Radka ; Krýslová, Andrea (referee) ; Zich, Robert (advisor)
The thesis deals with proposals for measures to strengthen the competitiveness of small business in the Olomouc region, which main purpose is the sale of haberdashery goods. The suggestions for improvement of this business focus on the development of relationships with customers and on the expansion of activities that will lead to increased business awareness and attracting new customers. On the basis of conducted analyses the thesis specifies the recourses defining the future direction of the business. These recourses include vision of the business, mission, corresponding strategic objectives and specific steps to strengthen competitiveness. The basic principle used in the drafting of proposals is the development of customer value.
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