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Business Plan - Establishment of the Construction Company
Doležal, Vojtěch ; Kristofčák, Martin (referee) ; Fojtů, Kateřina (advisor)
This bachelor´s thesis is a business plan proposal for establishing a construction company. The design part which deals with processing business plan is concentrated on the sphere of general theoretical findings in the field of enterprise and responds to stimulations on the basis of analysis in the analytical part. The main purpose of this thesis is to find out wheather a constructors business plan can be implemented in practice.
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Information System Design
Pisarčíková, Michaela ; Biolek, Jaroslav (referee) ; Koch, Miloš (advisor)
The master’s thesis deals with the design of a management information system, which is represented by a set of dashboards and reports. The main purpose of the system is to provide technological and information support to the management of company in terms of managing strategic goals and business performance. The information obtained by analyzing the company and its surroundings are subsequently used for draft creation. The thesis draft contains a project plan for the design and implementation of the system, the design of the system itself - its content and technical aspects, furthermore, we also deal with the implementation of the system and the management of this change.
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Strategy of Development of FPO Ltd
Dobiášková, Veronika ; Jelínek,, Pavel (referee) ; Jelínek,, Pavel (referee) ; Zich, Robert (advisor)
This diploma thesis is dealing with creating compact description of strategic documentation in a company. It helps to set one direction, where the company should be heading in its vision, function, identity, objectives and values. It is a compact collection for strategic development of the company and for keeping the direction towards the chosen objectives set beforehand. It is possible to secure coordination and mutual belonging of the parts and objective of the company in a framework of unanimous material.
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Návrh doporučení pro zvýšení konkurenceschopnosti vybraného podniku
Kopřivová, Nikola
The bachelor's thesis deals with the proposal of recommendations to increase the competitiveness of the selected company in the engineering sector. The work is divided into two main parts. The first part is based on professional literature and defines the given issue. In the practical part, the researched enterprise is presented, and its external and internal environment is analysed here. As part of the external environment, a PESTE analysis is performed. The internal environment is analysed using a questionnaire survey of employees, financial analysis, and McKin-sey's 7S model. Using these analyses, opportunities, threats, strengths, and weak-nesses of the company are found. These are subsequently used to create individual strategy proposals within the SWOT matrix. The most suitable method for the company is analysed in detail, including economic evaluation, time schedule and division of responsibilities among employees.
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Coaching and it's impact on performace of sales representants
Fabianová, Ivana ; Bahbouh, Radvan (advisor) ; Rymeš, Milan (referee)
Diploma thesis is devoted to an analysis of psychological coaching as a method promoting the use of human resources and human potential to the performance improvement and employee development. The theoretical part provides a definition of coaching. It deals with the principles and techniques of coaching, perception of reality, finding solutions and by setting and achieving goals. It discusses human potential as a layout of assumptions to human performance and its exploitation. It describes ways to improve the performance and life satisfaction through coaching. The work also presents an overview of psychological approaches in coaching. The second part consists of a quantitative research, in which they analyzed the results of sales representatives, who took coaching sessions, before and after coaching. Based on the results of the research part of the thesis, there is a statistically significant difference (p< .001) between the performance of sales consultants before coaching and in three other measurements after coaching. Key words Coaching, self-coaching, goals, coaching principles, effectivity, sales person, performance, potential.
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Best Practices of strategic communication of czech companies with focus on websites and brand communication
Jančarová, Tereza ; Klabíková Rábová, Tereza (advisor) ; Koudelková, Petra (referee)
This thesis deals with strategic communication of czech companies and their brands on websites and with formulation of best practices for this field of strategic communication. In the Czech Republic, there is a lack of research covering this issue as well as best practices principles for communication of companies on the web. This thesis aims to: create an aggregate of theoretical knowledge about the selected topic of strategic communication; describe how czech companies communicate of their websites; and form best practices for strategic communication of companies and brands on websites. The theoretical section is focused on defining and describing key concepts and creating a base of knowledge for the research. In the methodological section the research questions are set and research methods are characterized - content analysis and interviews with experts in the field. A Model of Thematic Spheres was created for the quantitative content analysis. The hypothesis anticipates that an overall majority of selected companies does not communicate it's goals, visions or missions on websites. The results show that the overall majority of companies does not communicate the strategic communication elements which confirms the hypothesis. It has also been found that there are recurrent topics in the...
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Creation of an adaptation course programme for the Medical Lyceum
Koubek, Vít ; Bačáková, Radka (advisor) ; Psohlavec, Lukáš (referee)
Title: Creation of an adaptation course programme for the Medical Lyceum Aims: The aim of our work is to prepare an adaptation course program based on the literature search of the theoretical part and practical experience of instructors according to the specifics of the class. To get feedback from students on this program and evaluate its success. Methods: Based on the theoretical findings of the research we developed a programme of an adaptation course. The results of the course work and we evaluated the results by means of a questionnaire filled in by the students of the health lyceum (participants of the course). Results: The result is an adaptation course program that uses the knowledge gained and programs from the instructors' practice. The work can be used as a guide on how to create an adaptation course for the adolescent age group. We received mostly positive feedback on the program from student evaluations. Conclusions: According to the theoretical part, we prepared and subsequently implemented the adaptation course. Based on the evaluation of the sub-objectives regarding the pupils' CP on the programmes, we fulfilled them and concluded that we would modify or change two programmes of the implemented course completely. Keywords: Dramaturgy, reflection, goals, adolescence, adaptation,...
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Adaptation course in schools
ČÁPOVÁ, Michaela
The bachelor thesis deals with adaptation courses in schools and their influence on the formation of new classroom collectives. In the theoretical part, attention is paid mainly to the meaning of adaptation courses, the definition of their most frequent participants (adolescents) and the definition of experiential pedagogy, which is an inherent part of these courses. The research part presents the research objectives (pupils' expectations from the course and their reflections), the chosen research sample (sixth grade pupils of the Třešt'Primary School) and the research procedure used (quantitative research in the form of a questionnaire survey)
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Marketing plan of Winery Vratil for 5 years. Proposal in crisis
Vrátilová, Debora Marie ; Koudelková, Petra (advisor) ; Koblovský, Petr (referee)
The bachelor's thesis "Marketing plan of the Vrátil winery" in the theoretical part first deals with the enumeration of terms contained in the text and follows on from the theoretical part based on the study and selection of suitable literature for creating a strategy. The basics presented in the theoretical part are further elaborated into the practical part. The practical part begins with getting to know the situation on the market, introducing the company and its milestones, which is followed by the processing of analyses. From the analyses, the most important elements for the subsequent creation of the strategy and its implementation were derived, where a procedure for creating content on social networks is proposed.
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