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"Gender stereotyped optics in upbringing of several Prague's families"
Novotná, Barbora ; Maříková, Hana (advisor) ; Grygar, Jakub (referee)
This thesis deals with the issue of gender stereotypes in the context of parental upbringing. This paper is based on qualitative research and analysis of eleven semi- structured interviews with parents who bring up at least two children of different sex. I focus on the relation between identified gender stereotypes in upbringing and parenting style. I also focus on gender stereotyped attitudes of fathers and mothers within individual families. On the basis of the interviews analysis I conclude that gender stereotypes in upbringing and overall optics of gender stereotypes are present in all families, regardless of parenting style. I am finding that differences among families with diverse parenting styles are primarily in the degree of awareness of gender stereotyped attitudes and the degree of active transmission of these attitudes to their children.
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The image of housework in television advertising through gender perspective
Pozníková, Veronika ; Vochocová, Lenka (advisor) ; Fousek Krobová, Tereza (referee)
Stereotyping of male and female roles is currently the subject of many discussions in various spheres of society. Stereotypes are widely used in the advertising industry, where they aim to make it easier for potential customers to identify with the product and support the company's image. Choosing the right gender for a particular advertisement depends on the nature of the product as well as on the target group. Some product groups are more gender- differentiated than others. An exemplary group are household cleaning products. Related advertisements traditionally show female characters more often than male characters. However, the time when cleaning products were promoted exclusively by women is over and nowadays, men appear in these kinds of advertisements too. The growing number of characters who are portrayed in non-stereotyped gender roles in television commercials began to be discussed more prominently as early as the end of the 20th century. From a sociological point of view, the gender role is a set of socially defined behavioral norms, reflecting what society usually expects from a man or a woman. For this reason, the portrayal of characters in inverse gender positions that is a step in the right direction in the pursuit of greater gender equality in society. The aim of this work is to find out...
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Harmonization of Family and Professional Life of Female Doctors in the Czech Republic
Handzelová, Juliána ; Hasmanová Marhánková, Jaroslava (advisor) ; Tučková, Anna (referee)
This bachelor thesis deals with the harmonization of family and professional life of female doctors in the Czech Republic. The topic is explored through a gender perspective. The aim of the thesis is to determine how women doctors feel during their study years and subsequently during their professional life, whether they have ever encountered gender discrimination, how female doctors manage to reconcile their family and professional life, and what obstacles they are faced with in such a demanding profession. The thesis describes the medical profession and its genderalization, family and parenthood, the public and private spheres, the harmonization of family and professional life, and what strategies can be used for its reconciliation. The methodological approach is qualitative with a research design of a case study. To answer the research questions, semi-structured interviews with female doctors who are working in hospitals and have at least one child under the age of 13 (including) were conducted. The outcomes of the analysis show the existence of gender discrimination and sexism, describe the attestation system that is unfavorable towards women, outline what female doctors are confronted with when reconciling family and professional life and in what ways does having a family affect their...
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Incorporating gender issues into EFL lessons
Štěpánová, Jitka ; Dvořák, Bohuslav (advisor) ; Mikuláš, Martin (referee)
The purpose of this thesis is to design, implement and evaluate lessons oriented towards gender issues. The theoretical part of this thesis introduces the topic of gender and places it in the school context. It addresses gender-sensitive education and the courses of action by which gender issues can be integrated into teaching. Furthermore, this part deals with the methodology of content-based approaches. Finally, it presents the lesson planning process based on the Six-Ts method and lesson reflection using the ALACT model. The practical part consists of planning sample lessons and designing students' worksheets, both oriented towards gender issues. The sample lessons were consequently piloted in Business Academy Heroldovy Sady. The evaluation of their progress is also included in this section, together with practical recommendations for similar lessons based on personal teaching experience. Lastly, the thesis notes that teachers of English and other foreign languages can raise awareness of gender issues in their lessons while developing students' language skills. The thesis is enriching as it finds solutions to integrate gender topics into English language teaching and provides examples of this practice. KEY WORDS English as a foreign language, EFL, English language learning, content-based...
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The role of fathers in vaccine hesitancy
Mejtská, Petra ; Sedláčková, Tereza (advisor) ; Hanzal, Petr (referee)
The main topic of the thesis is the role of fathers in the vaccine hesitancy problematics. Thesis focus on families that hesitate, delay, or refuse one or more compulsory vaccines. Research use qualitative methods specifically in-depth interviews and participatory observation in online groups that deal with the topic of vaccination. Five parent couples were interviewed in-depth (mother and father were interviewed both together). This thesis pursues to approach specific steps that came with vaccine hesitancy, dealing or refusing vaccination. And which role has the father in these steps. The final analysis demonstrates in which steps is a man as father important, what role he plays. Furthermore, in which steps is he less engaged.
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The Czech women's view on representation of women in advertisement
Koláčková, Martina ; Vochocová, Lenka (advisor) ; Miessler, Jan (referee)
Master thesis The Czech Women's view on representation of women in advertisement focuses on the way advertisement reproduces gender stereotypes and sexism in the society. The analysis examines the view of female audience on this matters. The role of advertisement, gender roles and gender stereotypes, sexism and feminism are introduced in the beginning of this thesis. Main traits of sexism in advertisement are described. Possible impact of stereotyped and sexist advertisement on its viewers is demonstrated by introducing results of field related analyses. Based on interviews' analysis with selected group of women it was discovered that women view the representation of women in advertisement to be heavily stereotyped. Women in advertisement are reduced to the following categories: physically attractive and carefree, homemaker, naive and dull, and last but not least sex object. Even though female responders are able to identify some negative impacts of this stereotyped representation of women on both women's and men's lives, their concerns are undermined by their attitude towards advetisement which they do not consider to be capable of changing public attitudes and values. Female responders are convinced that gender discrimination against women is still present in the Czech Republic and advertisement...
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