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Use of Internal Personnel Marketing in a Selected Company
Bugárová, Dominika ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis is focused on personnel marketing and its application in the manufacturing company. It characterizes the concept, principles and significance of the HR marketing. It also contains an analysis of the current company’s situation which is supported by conducted qualitative research. According to this analysis there are formulated suggestions that can contribute to the maintenance of the necessary human resources.
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HR marketing in a selected organisation
MUSILOVÁ, Markéta
In this bachelor thesis I dealt with the issue of Human Resource marketing in a selected organisation with the concept of personnel marketing. Personnel marketing is divided into internal and external personnel marketing. Personnel marketing is focused on processes of obtaining human resources, selecting human resources and retaining current human resources in a company. Another discussed topics were benefits and bonuses, opportunity of career growth and building the Employer brand. The conclusion of the bachelor thesis contains the proposed changes and some measures that make selected company more prosperous.
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Use of Internal Personnel Marketing in a Selected Company
Bugárová, Dominika ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis is focused on personnel marketing and its application in the manufacturing company. It characterizes the concept, principles and significance of the HR marketing. It also contains an analysis of the current company’s situation which is supported by conducted qualitative research. According to this analysis there are formulated suggestions that can contribute to the maintenance of the necessary human resources.
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