Original title: Využití interního personálního marketingu ve vybrané společnosti
Translated title: Use of Internal Personnel Marketing in a Selected Company
Authors: Bugárová, Dominika ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
Document type: Master’s theses
Year: 2021
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Diplomová práca sa zameriava na personálny marketing a jeho uplatnenie v konkrétnom výrobnom podniku. Charakterizuje koncept, princípy a význam zvolenej problematiky, obsahuje analýzu súčasného stavu spoločnosti podporenú uskutočneným kvalitatívnym výskumom a navrhuje zmeny v internom personálnom marketingu, ktoré môžu prispieť k udržaniu potrebných ľudských zdrojov. The diploma thesis is focused on personnel marketing and its application in the manufacturing company. It characterizes the concept, principles and significance of the HR marketing. It also contains an analysis of the current company’s situation which is supported by conducted qualitative research. According to this analysis there are formulated suggestions that can contribute to the maintenance of the necessary human resources.
Keywords: external personnel marketing; HR marketing; internal personnel marketing; marketing

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/197510

Permalink: http://www.nusl.cz/ntk/nusl-588227


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses