Národní úložiště šedé literatury Nalezeno 4 záznamů.  Hledání trvalo 0.01 vteřin. 
Marketing Communication
Bugárová, Dominika ; Kaňovská, Lucie (oponent) ; Schüller, David (vedoucí práce)
The bachelor’s thesis focuses on the marketing communication of the company AQQ s. r. o. and analyses marketing situation included marketing and communication mix which the company uses for grab customer attention. According to this analysis and outcome of the questionnaire survey there are formulated suggestions with an aim of improve marketing communication of the company.
Use of Internal Personnel Marketing in a Selected Company
Bugárová, Dominika ; Schüller, David (oponent) ; Kaňovská, Lucie (vedoucí práce)
The diploma thesis is focused on personnel marketing and its application in the manufacturing company. It characterizes the concept, principles and significance of the HR marketing. It also contains an analysis of the current company’s situation which is supported by conducted qualitative research. According to this analysis there are formulated suggestions that can contribute to the maintenance of the necessary human resources.
Use of Internal Personnel Marketing in a Selected Company
Bugárová, Dominika ; Schüller, David (oponent) ; Kaňovská, Lucie (vedoucí práce)
The diploma thesis is focused on personnel marketing and its application in the manufacturing company. It characterizes the concept, principles and significance of the HR marketing. It also contains an analysis of the current company’s situation which is supported by conducted qualitative research. According to this analysis there are formulated suggestions that can contribute to the maintenance of the necessary human resources.
Marketing Communication
Bugárová, Dominika ; Kaňovská, Lucie (oponent) ; Schüller, David (vedoucí práce)
The bachelor’s thesis focuses on the marketing communication of the company AQQ s. r. o. and analyses marketing situation included marketing and communication mix which the company uses for grab customer attention. According to this analysis and outcome of the questionnaire survey there are formulated suggestions with an aim of improve marketing communication of the company.

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