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Echinoids, their evolution and response to the Cretaceous paleoenvironmental events
Hedánková, Karolína ; Košťák, Martin (advisor) ; Nohejlová, Martina (referee)
The bachelor thesis briefly summarizes knowledges about the evolution of sea urchins (Echinoidea; Echinodermata) with a focus on the successful order Spatangoida and their diversification in the dynamic Mesozoic environment. Attention is paid in particular to significant palaeoceanic changes, such as anoxic events (OAE = Oceanic Anoxic Event) and extinctions. Responses to OAE1-OAE3, as well as the last mass extinction (within the "Big Five") at the Cretaceous-Paleogene (K-Pg) boundary, are briefly discussed. Sea urchins, as an important part of benthic communities, prove to be a suitable model group not only for understanding the dynamics of evolution, but also successful strategies for surviving crisis events and new adaptations. Key words: Mesozoic, echinoids, evolution, events
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Comparison of event marketing strategies of luxury fashion brands in the years 2010-2012
Mašková, Tereza ; Hejlová, Denisa (advisor) ; Klabíková Rábová, Tereza (referee)
Bachelor thesis "Comparison of event marketing strategies of luxury fashion brands in the years 2010-2012" deals with the event marketing as a tool through which selected luxury fashion brands (Dolce & Gabbana, Hermès, Louis Vuitton) on the Czech market communicate with their customers. First, the thesis defines the essence of event marketing and its position in the marketing communications mix. Subsequently, it indicates the main aspects of the luxury sector and characterizes the basic principles of the event marketing activities that are carried out in this area. The thesis describes selected events and than using comparative analysis reveals their obvious and latent intentions, on the basis of which each brand seeks to attract the target audience and convey unique and emotive experiences. The whole thesis points to the fact that the luxury fashion brands, which are mainly based on traditional and historical value, are able to effectively communicate with their customers through the communication tool that is considered as a modern, innovative and progressively growing part of marketing communications.
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Comparison of event marketing strategies of luxury fashion brands in the years 2010-2012
Mašková, Tereza ; Hejlová, Denisa (advisor) ; Klabíková Rábová, Tereza (referee)
Bachelor thesis "Comparison of event marketing strategies of luxury fashion brands in the years 2010-2012" deals with the event marketing as a tool through which selected luxury fashion brands (Dolce & Gabbana, Hermès, Louis Vuitton) on the Czech market communicate with their customers. First, the thesis defines the essence of event marketing and its position in the marketing communications mix. Subsequently, it indicates the main aspects of the luxury sector and characterizes the basic principles of the event marketing activities that are carried out in this area. The thesis describes selected events and than using comparative analysis reveals their obvious and latent intentions, on the basis of which each brand seeks to attract the target audience and convey unique and emotive experiences. The whole thesis points to the fact that the luxury fashion brands, which are mainly based on traditional and historical value, are able to effectively communicate with their customers through the communication tool that is considered as a modern, innovative and progressively growing part of marketing communications.
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Influence of Fairs and Congresses on building destination image of the Czech republic
Vokounová, Barbora ; Mikeš, Jiří (advisor) ; Indrová, Jarmila (referee)
This diploma thesis analyses the influence of fairs and congresses on destination image. Marketing knowledge in field of branding and image is used as well as theory of tourism and destination marketing. As interdisciplinary approach proposes, fairs and congresses are understood as factors influencing the destination image through various agents. Not only general direct benefits but also variables participating on image transfer of congresses and fairs to destination image are described. Target group performing the strongest influence is identified. Review of contemporary fair and congress industry together with real situation examples demonstrate the transfer of associations. The diploma thesis suggests measures on the base of gained theoretical and practical knowledge, which could help in development of fairs and congresses to strengthen the positive influences on destination image.
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Cultural events in the organization and management of corporate congresses
Janečková, Markéta ; Patočka, Jiří (advisor) ; Tyslová, Irena (referee)
The aim of this bachelor's thesis is to introduce different types of events and present detailed description of the process from the preparation in beginning to final evaluation, based both on personal experience as well as existing industry standards. Practical part focuses on preparation and progress of two different-sized events - a conference and a film festival. Both events are thoroughly discussed at every stage and final comparison of the two is presented.
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