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Factors of satisfaction with and repeated use of peer-to-peer accommodation
Bělohradská, Michaela ; Sedláčková, Markéta (advisor) ; Sládek, Jan (referee)
In order to better understand the usage of peer-to-peer accommodation, the thesis examines factors of satisfaction with and repeated use of this accommodation option. An additional research purpose of this thesis is to explore, what factors are affecting the attitude of users of peer-to-peer accommodation to the sharing economy. Research sample (N = 129) is constituted of users of Couchsurfing who were specified into next stratified systematic selection on the basis of their availability through search engine of hosts, their residence in Prague, Czech language and activity on their user profile within the last six months. On the basis of the relevant theoretical framework a questionnaire and research model were created. Consequent analysis of data from a quantitative online survey was conducted using regression analysis. The results reveal that the perceived environmental frugality contributes most to the probability of the re- use of peer-to-peer accommodation, and it is also influential in context of attitude. The findings also refer to the environmental frugality, joy of helping others, and economic savings as factors positively influencing users' satisfaction with peer-to-peer accommodation.
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Factors of satisfaction with and repeated use of peer-to-peer accommodation
Bělohradská, Michaela ; Sedláčková, Markéta (advisor) ; Sládek, Jan (referee)
In order to better understand the usage of peer-to-peer accommodation, the thesis examines factors of satisfaction with and repeated use of this accommodation option. An additional research purpose of this thesis is to explore, what factors are affecting the attitude of users of peer-to-peer accommodation to the sharing economy. Research sample (N = 129) is constituted of users of Couchsurfing who were specified into next stratified systematic selection on the basis of their availability through search engine of hosts, their residence in Prague, Czech language and activity on their user profile within the last six months. On the basis of the relevant theoretical framework a questionnaire and research model were created. Consequent analysis of data from a quantitative online survey was conducted using regression analysis. The results reveal that the perceived environmental frugality contributes most to the probability of the re- use of peer-to-peer accommodation, and it is also influential in context of attitude. The findings also refer to the environmental frugality, joy of helping others, and economic savings as factors positively influencing users' satisfaction with peer-to-peer accommodation.
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Evaluation of Airbnb's Potential and Impact in the Czech Republic
Arabadjieva, Stefana ; Nečas, Vlastimil (advisor) ; Shavit, Anna (referee)
The thesis examines the phenomenon of the sharing economy and the impact it had made over the recent years. As a prime example, the thesis is structured around a recent company, Airbnb. The sharing economy is a relatively new concept which is influenced from the rise use of internet and social networks around the world. Sharing economy is a collaborative system built on sharing of goods and human resources. The thesis also examines the obstacles of legal issues, lack of control and safety. Airbnb is an online platform that connects people to rent their personal space to others for a nightly or monthly price. The website is being used around the world, bringing the concept of building a community and feeling of belonging for some people. A part of this work is also a quantitative content analysis, which compares the Airbnb offers with the offers of hotels in Prague. The research based on prices and users' rating examines if Airbnb is able to compete with established hotels. Although the total number of Airbnb units in Prague is significantly smaller than the number of hotels, the results show Airbnb's high potential in this area. Its advantages are lower prices and excellent rating.
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Marketing activities of Airbnb
Weinmannová, Jana ; Boučková, Jana (advisor) ; Pešek, Ondřej (referee)
The thesis focuses on the phenomenon of the sharing economy. Using Airbnb as an example to show the opportunities and threats that the sharing economy may bring to companies, individuals and society. The thesis is divided into several chapters, the theoretical part is devoted to the analysis of the marketing environment, marketing strategy, the specifics of marketing mix of tourism and the theoretical background of sharing economy. The practical part is dedicated to company introduction and analyzes marketing activities of Airbnb both in Czech republic and abroad. The main goal of this thesis is to reveal the potential od Czech market for Airbnb through market research, identify the future goals of the company and suggest how to achieve these goals.
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Analysis bike-sharing usability in the capital city Prague
Steinbachová, Dominika ; Louda, Jiří (advisor) ; Sunega, Petr (referee)
The aim of this thesis is to analyse a bike-sharing in Prague, especially its usability and future potential. The thesis answers questions whether a bike-sharing can prosper in Prague and if so whether it can contribute to the solution of a problematic traffic situation. In a theoretical part of the thesis there are firstly described concepts of economics theories which are closely related with the concept of bike-sharing. The thesis also characterises fields of the collaborative economy, collaborative consumption and the model of sharing economy. There are introduced definitions of basic concepts and principles on which the sharing economy is based. In the beginning of the practical part it is performed a comparison of chosen cities from all around the world in which the bike-sharing is operated. Individual cities are compared based on collected statistical data and by DEA models. In an analysis of the potential of the bike -sharing in Prague it is performed a quantitative comparison of alternative transport options - bike, car and public transport. Using the collected data and several hypotheses, the means and variances (which can also play in significant role when selecting the optimal transport option) are compared. Outputs of these analyses are appropriately confronted with economic costs of alternatives and the result is a complex insight into the problem of choosing a travel option. The analysis shows that the bike-sharing may be more favourable than a public transportation under certain conditions. Analysis shows that we cannot expect such an expansion of bike-sharing, which can be seen lately in some cities abroad. It can be supposed that if Rekola or another subject minimalized current weaknesses, the bike-sharing in Prague may experience a significant popularity and growth. As regards a potential of the bike-sharing to contribute to solve the traffic load in Prague it can be expected almost zero effect. Even in cities where the bike-sharing is fully developed it forms maximally unit's percent of traffic mix. Its influence in Prague will probably never be noticeable.
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