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Analysis of ecolabelling in the Czech Republic
Kubátová, Lucie ; Šmída, Zbyněk (advisor) ; Riedl, Marcel (referee)
Ecolabelling is concept that means eco-labeling, and even here in the Czech Republic, with it becoming more and more. The main task of eco-labeling is to draw attention to the products or services that are environmentally friendly to the environment. This is done mainly through certified brands. In the Czech Republic there is a large number, the most famous is Environmentally friendly product. Thesis acquaints with selected ecological brands. Recently, there is a large development of environmental labeling react to that company and try to regulate their production in the right direction. Ecolabelling is a green marketing tool, whose main objective is to achieve efficiency organic way. Therefore, companies create green strategy that attracted customers and build such an ecological image. The main objective is to introduce ecolabelling, a comparison of selected Czech, European and global eco-label. It is also important to highlight the abuse of so-called eco-labeling. Greenwashing.
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The environmental aspects in the hotel industry
Nováková, Eliška ; Jenčková, Jiřina (advisor) ; Valentová, Jana (referee)
The Dissertation Thesis conducts a survey of the level of environmental manners in accommodation services in selected states. Through structured interviews, it maps an interest in keeping environmentally friendly policy in the Czech hotel industry. The research has been carried out in eco accommodation facilities in the Czech Republic. For comparison, there have been used the findings obtained from hotel type accommodation facilities with the same specialization in Austria. Based on the revealed facts, the Thesis proposes recommendations regarding the improvement of environmental culture in the Czech accommodation services. The introductory part presents the theoretical definition of environmental aspects, including the definition of eco accommodation facilities and eco-labels used by environmentally friendly accommodation facilities. Further, there are listed various tools to reduce impact on the environment, and to eliminate negative influences, and also guidance for environmental education. The conclusion part presents the results of the survey, stemming from the theoretical part, and it also suggests recommendations to improve current situation in the hotel industry.
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Organic farming in the Czech Republic (geographic analysis)
SEDLÁKOVÁ, Lucie
The aim of this thesis is processing ÚZEI data for organic agricultural production in individual regions of the Czech Republic in the form of maps and graphs that provide a basic overview of the territorial deployment of crop and livestock production of organic farming. For crop production are given the following information: sown area in the conversion period and in the full organic mode, organic production and the average yield. Data of livestock in organic farming provide information about the numerical status of the individual categories of livestock. Part of the thesis is also devoted to the realization of crop and livestock organic products on the market in 2012. The thesis is part of the project Gaju 019/2013 / S.
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Sustainable Tourism in Finland
Červená, Dagmar ; Indrová, Jarmila (advisor) ; Abrhám, Josef (referee)
The thesis deals with the concept of sustainable tourism development and its application in destination Finland. Main goal of the thesis is to depict the present state of sustainable tourism in this Nordic country and evaluate sustainable development of tourism in North Savo region. In the theoretical part, the importance of tourism and the sustainable tourism development is discussed. The following part is concerned with a basic characteristic of Finland as a tourist destination and the description of incoming and domestic tourism. The emphasis is further placed on an analysis of prerequisites for sustainable tourism in Finland. The analytical part focuses on an evaluation of sustainable tourism development awareness in North Savo region based on a questionnaire survey and selected indicators of sustainable tourism.
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How to motivate primary school children to think and act in an environmental way
CHLOUPKOVÁ, Magda
The contents of the Thesis feature a survey of contemporary international attitude to environmental development and its effect on the educational trends in the Czech republic. Also, the short-term eco-educational project intended for primary school children is included here in the Thesis. The aim of the project is to arouse environmental awareness of children and excite their interest in this matter, which is considered to be the first essential step towards the sustainable development.
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Marketing communications & sustainable development: Conflict or synergy
Trojánek, Štěpán ; Mikeš, Jiří (advisor) ; Binar, Jan (referee)
The aim of this master's thesis is to find out whether there is a conflict between marketing communications and sustainability or if these can benefit from each other and how to apply this synergy in business reality. Firstly, overall impact of marketing communications on sustainable development is analyzed, mainly in terms of communications' content, and a potential role of marketing communications in achieving sustainable development is outlined. In the second part, sustainability is regarded as an opportunity for marketing incl. communications and sustainable marketing is introduced as a suitable reaction to this opportunity. A short analysis of current situation in Czech Republic follows. A great deal of the thesis is devoted to specific recommendations for businesses practicing sustainable marketing, be it on the product, brand or company level. These recommendations are then demonstrated on selected print advertisements. Finally, the thesis presents three ways in which marketing communications can help sustainable development, according to the author: (1) informing consumers about sustainable product and company choices, (2) normalizing sustainable behavior and usage of innovative products and (3) educating consumers.
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Marketing of Green Companies
Nováková, Pavla ; Štědroň, Bohumír (advisor) ; Králík, Tomáš (referee)
The goal of this Master's Thesis was to map and asses marketing of Green Companies in the Czech Republic and abroad and based on some basic characteristics to evaluate the economical profitability of this business and its future prospects. The Thesis is about ecological products and customer's possibilities to become informed enough about them and to choose the right one. The Thesis focuses on some companies operating on the energy market. These companies are very often placed on the top of green rankings. Based on my experience environmental activity is evaluated in the department of operating leasing in the ČSOB Leasing a.s. company.
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Sustainable Development of Tourism in Norway
Dernerová, Monika ; Valentová, Jana (advisor) ; Zábranská, Hana (referee)
The thesis deals with sustainable tourism and its development in Norway. It generally explains the main positive and negative impact of tourism, defines the concept of sustainable development and the forms of sustainable tourism. It provides the general characteristics of Norway and the description of incoming, outgoing and domestic tourism. The thesis discusses the main factors influencing the sustainable tourism in Norway and is focused on the development of Norwegian ecotourism. Last but not least there is a summary of the main recommendations for sustainable travelling in the thesis.
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The effectiveness of voluntary instruments of environmental protection as an example of eco-labelling
Doubková, Monika ; Geuss, Erik (advisor) ; Hájek, Miroslav (referee)
The aim of the Thesis is to evaluate the effectiveness of voluntary instruments of environmental protection as an example of eco-labelling and to verify the hypothesis whether eco-labelling is an appropriate instrument to influence consumption and production of environmentally friendly products and services. Based on the characteristics of voluntary instruments of environmental protection this work defines the types of environmental labelling and evaluates under what conditions can be eco-labelling systems, both economically and environmentally, efficient. Focusing primarily on Type I environmental labelling on the basis of summaries of works already carried out, my Thesis studies and evaluates the importance and impact of this tool for consumers, businesses and the environment. The next part of the work is focused on the issue of environmentally preferable purchasing and green public procurement, mainly at the level of the Czech Republic. The practical part verifies the hypothesis about the effectiveness of eco-labelling for example, the National Programme for Labelling Environmentally friendly products and services of the Czech Republic and European Union eco-labelling system. The method of sample survey was conducted and analyzed to what extent these systems are successful at eco-labelling. The survey was conducted among consumers and users of eco-labelling - in the companies involved in the aforementioned eco-labelling systems. The survey was supplemented by the views of experts from the field and has been evaluated by their expert view on these voluntary instruments.
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