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Increasing of Customer Satisfaction in Tesco Expres Brno
Poláčková, Tereza ; Novák, David (referee) ; Novák, Petr (advisor)
This thesis deals with analysis of customer´s satisfaction in Tesco express in the Malinovskeho square. The theoretical part of the thesis focuses on data processing of marketing and procedure of individual analysis. The practical part of the present Tesco company and it´s store and result´s of questionnaire and SWOT analysis. The final section includes its own suggestions and recommendations designed to improve the solved situation.
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Proposal of Marketing Mix
Zavadilová, Hana ; Zavadil, Ivo (referee) ; Novák, Petr (advisor)
The Bachelor thesis focuses on improvement of the marketing mix in he selected company. A questionnaire concentrates on customers satisfaction with total supply of goods and services. On the basis of gained information from the questionnaire is proposal of new marketing mix.
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The Marketing Strategy Proposal in the Company
Byrtusová, Lucie ; Volhejnová, Kristýna (referee) ; Novák, Petr (advisor)
This thesis is focuses on the design of marketing strategy IKEA Brno. In the theoretical section explains the basic concept of marketing, customer types and conditions, kinds and types of marketing research. The practical part uses all this knowledge, especially to analyze customer satisfaction own surveys and company surveys. The work will be finished proposals to remedy the situation, which will be presented to the company.
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