Original title: Návrh marketingové strategie společnosti
Translated title: The Marketing Strategy Proposal in the Company
Authors: Byrtusová, Lucie ; Volhejnová, Kristýna (referee) ; Novák, Petr (advisor)
Document type: Bachelor's theses
Year: 2012
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: customer; Marketing; marketing research; questionnaire; SWOT analysis; dotazník; Marketing; marketingový výzkum; SWOT analýza; zákazník

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/12567

Permalink: http://www.nusl.cz/ntk/nusl-247568


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2016-06-03, last modified 2022-09-04


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