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Intercultural Management in a Selected Company
Badinová, Eszter ; Gábová, Kateřina (referee) ; Konečný, Štěpán (advisor)
Tato diplomová práce analyzuje interkulturní management a komunikaci v české společnosti působící na mezinárodní úrovni. Práce používá dotazníkové šetření pro získání lepšího vhledu do cross-kulturní komunikace mezi týmy a členy týmu ve firmě. Obsahuje také návrhy na základě vyhodnocených údajů, které mají zlepšit výkonnost podniku tím, že pomáhají zaměstnancům překonat kulturní rozdíly.
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The Cultural Conditionality of Walt Disney Animation Studios Film Posters
Lorańczyk, Laura Katarzyna ; Rosenfeldová, Jana (advisor) ; Ježková, Tereza (referee)
The bachelor's thesis Cultural Conditionality of Walt Disney Animation Stuidos Film Posters uses the method of quantitative content analysis to examine the changes in Disney film posters that occur depending on the target market. The analysis is based on theoretical culture division models and theories, including the dimensional model of Geert Hofstede and the context theory of Edward Hall. Eighteen territorially different national cultures were included in the research. Chosen time range covers poster mutations to seven feature films of the animation studio from year 2014. Monitored differences were the prevalence of individualistic/collectivist appeals, preferences for masculine/feminine portrayal of characters, the frequency of occurance of textual information and the adjustment of the language. The results indicated adjustments to the cultural values within the first monitored area, a significant influence of the main motifs of the films on the total number of characters present in the poster and on the way they are portrayed. The predominance of feminine portrayal was observed in male figures, and feministic in female figures. The occurrence of textual information did not depend on cultural preferences. Posters mutations were mostly translated into local languages with the exception of posters...
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Intercultural Management in a Selected Company
Badinová, Eszter ; Gábová, Kateřina (referee) ; Konečný, Štěpán (advisor)
Tato diplomová práce analyzuje interkulturní management a komunikaci v české společnosti působící na mezinárodní úrovni. Práce používá dotazníkové šetření pro získání lepšího vhledu do cross-kulturní komunikace mezi týmy a členy týmu ve firmě. Obsahuje také návrhy na základě vyhodnocených údajů, které mají zlepšit výkonnost podniku tím, že pomáhají zaměstnancům překonat kulturní rozdíly.
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Teamwork in a Multicultural Environment
Hunter, Ivana ; Hiršová, Miloslava (advisor) ; Novák, Michal (referee)
The aim, of this paper, is to analyze two international culturally diverse teams, identify positive and negative effects of cultural differences present in the teams and consequently propose measures to eliminate the negative effects and make a better use of the positive ones. In the first part the thesis deals with the theoretical framework of the topic and then proceeds to the application of the knowledge to practice. In the practical part an analysis of data obtained through a questionnaire survey is carried out. The analysis focuses on the cultural setting of the chosen teams, discrepancies between their settings and personal preferences of individual members and furthermore, on specific manifestations of cultural differences present in the teams. Subsequently, a set of measures is proposed, designed to tune the team environments so that the negative elements caused by cultural differences are eliminated while the positive elements are accentuated.
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Perception of Czech Culture by Students of the ILPS and Ways of Promotion of its Study Centre
Sedláčková, Daniela ; Zamykalová, Miroslava (advisor) ; Hudousková, Andrea (referee)
The Diploma Thesis is divided into three sections. The first section describes the activities of the ILPS and characterizes closely the Study Centre in Prague -- Albertov and its courses. The second section deals with differences among cultures, according to Fons Trompenaars and Charles Hampden-Turner, and characterizes Czech culture and the cultures of participants of courses at Albertov. This section also includes a research study on the perception of Czech culture by foreign students and in-depth interviews with two representatives. The last section discusses the promotion of the Study Centre Albertov and proposes concrete ways on how to promote the 6-Week Intensive Czech Language Course and the summer course Czech Language and Culture.
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