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Marketing analysis of dermocosmetic´s leaders in the Czech Republic
Třískalová, Pavlína ; Postler, Milan (advisor) ; Hřídelová, Karla (referee)
The topic of my bachelor thesis is Marketing analysis of dermocosmetic´s leaders in the Czech Republic. The thesis is divided into five chapters. The first three chapters talk about marketing, brand and its role in marketing and theoretically define marketing market research. The fourth chapter presents dermocosmetic market in the Czech Republic. Last chapter deals with the field survey (questionnaire and Mystery Shopping), which is used to determine the actual goal of the thesis. The aim is to find a correlation between a brand recommended by a pharmacist in Prague and brand awareness among end consumer.
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Evaluation of the company's communication processes in the food industry
Port, Milan ; Křečková Kroupová, Zuzana (advisor) ; Cetkovský, Pavel (referee)
This bachelor thesis deals with issues of internal communication. Its aim is to evaluate communication in a food company focusing on a line manager, identifying communication barriers and eliminating them. After the theoretical definition of the topic, the thesis focuses on the survey of a selected sample of employees using questionnaires and semi-structured interviews, data analysis and evaluation of results. Based on this, the organization proposed measures to improve internal communication, which was also organized according to the priorities for the organization. The thesis is focused exclusively on the particular company, the acquired knowledge and conclusions are thus only applicable to the evaluated organization.
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New internal communication tools
Gerhátová, Jana ; Topolová, Ivana (advisor) ; Kadeřábek, Martin (referee)
Internal company communication has lately become an integral part of doing business. Companies concentrate a lot of resources on the development of better communication solutions within the company. The aim of this bachelor thesis is to determine whether the implementation of web and mobile applications can streamline internal communication, and to recommend suitable applications that can improve internal employee communication. The first part of the thesis deals with the theory of communication as well as the general concept of internal communication in companies. The second part of the thesis concentrates on practical tests of selected web and mobile applications that are currently available on the market. Qualitative structured interviews with users of each tool confirm their potential and effectiveness as well as the ways that users perceive them. A comparison of these applications can help companies to find the right applications that could improve their business' internal communications.
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Internal communication in the international company
Horák, Patrik ; Surynek, Alois (advisor) ; Mikulová, Magdaléna (referee)
The subject of this thesis is to analyze the current state of internal communication in an international company, identify weaknesses in communication channels with respect to intercultural differences and propose remedial actions to ensure the effective flow of information within the whole organization. For this purpose, the thesis is divided into two systematic parts. The theoretical part is devoted to the introduction of basic terms like communication, communication flow, intercultural communication and internal communication. The empirical part is focused on the analysis of internal communication in the selected international company, and on the implementation of the two proposed changes related to digital communication channels. The second part is focused on the questionnaire research which was used as a basis to identify intercultural differences and also uncover weaknesses for further recommendations.
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Efficiency of communication channels in a group of external employees.
Rogos, Jan ; Surynek, Alois (advisor) ; Kolářová, Jana (referee)
This Master thesis describes the internal communication in the group of external employees and focuses to the analysis of the effectiveness of two main communication channels in particular department of the organization. At first it describes internal communication in the field of virtual teams. Then it looks at the situation in the department of content in specific internet market. The main part is the study of efficiency of the communication channels, especially of the changes in the effectiveness after four-month hiatus in use. To perform the investigation the company internal data analysis was used. At the end, the thesis evaluates the phenomena studied.
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Media as a tool of internal communication in the ICT sector
Holá, Táňa ; Hejlová, Denisa (advisor) ; Koudelková, Petra (referee)
The diploma thesis Medium as a tool of internal communication in the ICT sector maps and analyzes the spectrum of media used in internal communication by companies that operate in the field of information and communication technologies. The thesis is divided into four main parts. The first part presents the theoretical literature review and provides the basis for subsequent analytical research. This section focuses on the description of internal communication as a field of inquiry and subsequently each communication channel and the media used in internal communication. The second part consists of a description of the methodology used for this study. The third part focuses on the presentation of data obtained from both qualitative (in-depth interviews) and quantitative research (statistical evaluation of the response of the electronic questionnaire) . The fourth part, discussion, is devoted to the analysis of the data obtained, comparing them with the theoretical part and at the same time, the author answers the research questions and sub-questions of this study.
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Human Resources Management in an Organization
MATĚJKOVÁ, Zuzana
The goal of this thesis is to judge the system of human resources management in an organisation and to propose potential changes for its improvement. In the theoretical part the term of management of human resources and its evolution in single personal activities are explained. In the practical part there is a questionnaire which focuses on the level of human resources management in organisation Silon s.r.o. The questionnaire survey investigates work load of employees and their working positions, their payments and benefits, motivational program, communication channels and relationships at workplace. From gathered information there are suggested potential changes for improving human resources management in the organisation.
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Internal communication in organization
Bulan, Petr ; Lorencová, Hana (advisor) ; Surynek, Alois (referee)
This thesis analyzes the internal communication in a particular organization. Its aim is to describe the various communication channels and their resources, analyze their usage and propose solutions for improving the situation in identified problem areas. The object of this work is a small company operating in the service sector. We use methods of semi structured interviews and analysis of internal documents. The conclusion highlights the positive aspects of internal communication in the company, identifies problem areas and proposes solutions to improve the current situation.
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The effectiveness of communication tools in response to employee satisfaction survey
Jehnětová, Lucie ; Ezrová, Hana (advisor) ; Marušinec, Marek (referee)
The work is concerned with the effective communication tools in a selected company. The aim is to describe the various means of communication, analyze their effectiveness and propose solutions for problematic means of communication. The object of the work is a medium sized company operating in the field of logistics. In this thesis methods of survey research, analysis of internal documentation and observation are used. In conclusion, the thesis is to evaluate the efficiency of communication in relation to employee satisfaction survey and recommended some improvements for more efficient use of communication devices in the selected company.
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