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Proposal of Development of Marketing Communication of Graphic Studio
Štěpánek, Petr ; Hašek, Petr (referee) ; Zich, Robert (advisor)
This bachelors thesis tells about marketing communication development of a graphic design studio. The first section describes the species of communication and tools of the marketing mix. In the following section of analysis, I try to analyze the current state of marketing communication in this graphic design studio and in the last section I create a proposal of a solution, which would lead to its development.
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Effective communication between the school canteen manager and the primary school headmaster
Foralová, Hana ; Trojanová, Irena (advisor) ; Trunda, Jiří (referee)
TITLE: Effective communication between the school canteen manager and the primary school headmaster AUTHOR: Hana Foralová DEPARTMENT: Education Management Centre SUPERVISOR: Mgr. Irena Lhotková, PhD ABSTRACT: This bachelor's thesis deals with the topic of effective communication in the area of the relationship between the school canteen manager and the primary school headmaster, in a situation where the school canteen operates under the auspices of the primary school organization. Under this arrangement, communication between two disparate environments arises which places considerable strain on the communicating parties and puts special demands on their communication skills, in particular on the part of the primary school headmaster. The objective of this bachelor's thesis is to answer the following questions: What are the key common areas of this communication, if any? What is the optimum frequency of mutual communication? Which communication channels are the most frequently used ones in this internal communication? The collected materials and evaluation of results have been summarized at the end of the thesis into a brief recommendation, a simple manual that might serve as the basis for developing or enhancing effective communication in the given area. KEYWORDS: Effective communication Communication...
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Presidential elections in the Czech republic 2013 in the light of theory of communication
Amlerová, Johana ; Říchová, Blanka (advisor) ; Váňa, Tomáš (referee)
The bachelor's thesis "Presidential elections in the Czech Republic 2013 in the light of theory of communication" is focused on the theory of Czech political scientist K. W. Deutsch. This theory is based on the classic publication Nerves of Government. The thesis deals with the Czech presidential elections in 2013 and analysis of the communication channels of the candidates in the light of specific features of the Deutsch's communication theory. Its goal is to define the most accurate communication channels for usage in political campaigns according to K. W. Deutsch's theory.
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Effective communication between the school canteen manager and the primary school headmaster
Foralová, Hana ; Trojanová, Irena (advisor) ; Trunda, Jiří (referee)
TITLE: Effective communication between the school canteen manager and the primary school headmaster AUTHOR: Hana Foralová DEPARTMENT: Education Management Centre SUPERVISOR: Mgr. Irena Lhotková, PhD ABSTRACT: This bachelor's thesis deals with the topic of effective communication in the area of the relationship between the school canteen manager and the primary school headmaster, in a situation where the school canteen operates under the auspices of the primary school organization. Under this arrangement, communication between two disparate environments arises which places considerable strain on the communicating parties and puts special demands on their communication skills, in particular on the part of the primary school headmaster. The objective of this bachelor's thesis is to answer the following questions: What are the key common areas of this communication, if any? What is the optimum frequency of mutual communication? Which communication channels are the most frequently used ones in this internal communication? The collected materials and evaluation of results have been summarized at the end of the thesis into a brief recommendation, a simple manual that might serve as the basis for developing or enhancing effective communication in the given area. KEYWORDS: Effective communication Communication...
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Proposal of Development of Marketing Communication of Graphic Studio
Štěpánek, Petr ; Hašek, Petr (referee) ; Zich, Robert (advisor)
This bachelors thesis tells about marketing communication development of a graphic design studio. The first section describes the species of communication and tools of the marketing mix. In the following section of analysis, I try to analyze the current state of marketing communication in this graphic design studio and in the last section I create a proposal of a solution, which would lead to its development.
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Evaluation of Jindřichův Hradec Communication Channels
Kohoutová, Kateřina ; Luštický, Martin (advisor) ; Novák, Michal (referee)
Bachelor thesis examines the communication paths of town Jindřichův Hradec and evaluates their quality from the perspective of ordinary citizens. Shows the functionality of the communication mix, by which the citizens are informed of all local matters. Using survey finds true effectiveness of communication among different groups of the population. In case of a communication barriers focuses on the design changes or new forms of communication which could improve the current state of communication paths of town Jindřichův Hradec.
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Event Marketing in Communication Strategy of a Firm
Pirunčíková, Jana ; Hesková, Marie (advisor)
This thesis deals with event marketing into integrated marketing communications. The main objective is to assess the effectiveness and appropriateness of selected methods in the selected company. The work is divided into theoretical and practical part. The first chapter describes the theoretical and the elements of marketing communication and clarifies the issue of event marketing. The theoretical knowledge applied in the Energy Media Publishing Ltd. and specifically its product - the magazine Do kabelky, his performance is part of the second chapter in the situational analysis. The third chapter is devoted to marketing research, which is processed in the form of primary research interviews with the event experts and target group publishing - magazine reader. Finally, in the fourth chapter, I propose that event marketing strategy, which will draft a specific event.
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