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Comparing the use of types of communication and communication tools in small and large business
Hutárková, Tereza ; Střížová, Vlasta (advisor) ; Burkoň, Lukáš (referee)
The main purpose of this thesis is the analysis of communications and communication tools in small and large business. The thesis is divided into theoretical and practical part. The theoretical part is focusing on communication from the perspective of "ordinary" people and businesses. It is divided into the following parts: Communication, Corporate Communications. The practical part includes the methodology for the evaluation of communication tools in both companies, the characteristics of both companies, internal and external communication and tools in small and large businesses, including assessment, functions and skills of a business manager with an emphasis on communication. Evaluation of communication tools in both companies is based on the methodology created in this thesis. The evaluation conclusions are drawn and recommendations suggested. The main contribution of this thesis is an analysis of companies, and evaluation and recommendations.
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Use of communication strategies in the organizations of public administration
Burešová, Lenka ; Kadeřábková, Jaroslava (advisor) ; Khendriche Trhlínová, Zuzana (referee)
Diploma thesis analyzes communication strategies used by public administration's organizations in the Czech Republic and abroad. The aim of the thesis is to evaluate existing communication strategies implemented in the Czech Republic. Partial aim is to recommend methods to improve present condition. Theoretical part results from dynamic marketing concept, describes communication strategy as one of the key instruments of regional marketing mix, defines principles of effective communication and provides methods antecedent to creation of communication strategy. Separate chapter is dedicated to communication with target groups who may encourage future growth of the city. Practical part introduces project Communicating city, its influence on one of the participating towns and particular examples of communication strategies from abroad.
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Internal communication in a bank institution
Matějčková, Renata ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
This Master's Thesis is about internal communication in a bank institution. The internal communication is viewed from both theoretical and practical point of view. Its goal is to identify the informational flows and operation of internal communication in a bank institution based on observation, analysis of internal documents and surveys, and to find out if the processes work effectively and suggest potential remedies. The Master Thesis is about the purpose, goals, principles of effective internal communication and applicable communication channels. The conclusion of this thesis is statement that the internal communication in the chosen institution is on a very high level and well-coordinated. The institution uses all available communication channels for its internal communication. The thesis also includes specific suggestions for even more effective internal communication especially in the terms of effective use of the communication channels and communication of the company's strategy and goals.
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Analysis of IT and SW resources and their impact on communication on the Municipality of Rakovník
Mokrejš, Tomáš ; Střížová, Vlasta (advisor) ; Kadeřábek, Vladimír (referee)
Firstly the thesis examines the communication within the organization and external communication and gives the answer to which information technology is used for its support. It also detects what impact these IT and software resources have for these types of communication. Secondly the application part is focused on the Municipality of Rakovník and communication within the organization and how to communicate with citizens. The thesis answers the question, which IT equipment and software support internal and external communication in the organization and which of them are specifically used for the support at the Municipality of Rakovník. It also focuses on identifying those funds and suggests the possibilities how to improve communication within the Rakovník Town Hall and with the public.
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Internal communication and tools to enhance its effectivness
Ernst, Martin ; Střížová, Vlasta (advisor) ; Fruhauf, Michal (referee)
This thesis deals with the internal communication and with the tools to enhance its effectiveness. The main goal is to characterize the internal communication and communication tools, to implement a survey of the state of internal communication in a particular company and on the basis of the results to recommend appropriate measures to increase the efficiency of internal communication. The first part focuses on the clarification of important concepts relating to the topic of the thesis, such as: communication content, division of the communication, communication barriers, communication tools. The practical part deals with the results obtained by using a questionnaire, which was compiled for the analysis of internal communication in a particular company. From the analysis of the results of the questionnaire resulted deficiencies in the internal communication. Therefore, in the conclusion of the thesis, there are suggested measures to improve the effectiveness of communication within the company.
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Specifika obchodování se skandinávskými státy - důraz na interkulturní komunikaci
Nová, Klára ; Machková, Hana (advisor) ; Štěrbová, Ludmila (referee)
Obsahem této bakalářské práce je tematika interkulturní komunikace a vliv interkulturních rozdílů na spolupráci a obchodování se skandinávskými státy (Norsko, Švédsko, Dánsko). Na základě historických, kulturních, politických a ekonomických faktorů jsou v práci vysvětleny specifika a projevy kulturních dimenzí skandinávských států definované G. Hofstedem a jejich vliv na spolupráci a obchodování s těmito státy. Na závěr jsou uvedena doporučení a rady pro české obchodníky a manažery, kteří se chystají na spolupráci se skandinávskými zeměmi.
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Company's Communication Strategy and Its Communication with Sponsors (Concrete Example)
Čopáková, Darja ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The goal of my thesis was to give a complex overview of all marketing communication instruments. The thesis also deals with newest trends in the field of marketing communication, especially changing trends how to target consumers effectively, importance of unified company identity and image and integration of individual communication channels. There is also a chapter dedicated to CSR, which is of growing importance. The practical part of the thesis deals with marketing communication of Ceska Sporitelna with emphasis on its sponsoring and CSR. In detail I analysed partnership of Ceska Sporitelna and University of Economics in Prague, description of the projects being realized and evaluation of their effectivity.
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Specifics of B2B communiactions with an example of a chosen IT company
Prudká, Barbora ; Postler, Milan (advisor) ; Pavlousková, Iva (referee)
To define the specifics of B2B communications, to make an analysis of communications instruments of an IT company Profinit and to evaluate propriety of the chosen communication mix owing to its target groups is the main goal of this thesis. The thesis is structured to five chapters. The main definitions and individual phases of preparation, application and evaluation of commercial communications are specified in the theoretical part. The last two chapters contain a practical communication example of IT company Profinit, its evaluation and recommendation.
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