Original title: Aktivity Plzeňského Prazdroje, a. s. k zodpovědné konzumaci alkoholu.
Translated title: Activities of Plzeňský Prazdroj,a.s. to responsible consumption of alcohol
Authors: Stehlíková, Michaela ; Zamazalová, Marcela (advisor) ; Kraus, Luděk (referee)
Document type: Master’s theses
Year: 2008
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: marketing communication; promile Info; social responsibility; marketingová komunikace; promile Info; společenská odpovědnost

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/9064

Permalink: http://www.nusl.cz/ntk/nusl-5054


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-07-01, last modified 2022-03-03


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