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Proposal of Marketing Plan
Kovář, Jan ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The theme of my bachelor’s thesis is a marketing plan regarding to Czech representation of Ford Motor Company. The thesis deals with a stabilization of model Mondeo and its position in comparison to the competition of medium-size automobile category and increasing of its sales. It also treats of conditions within a large competition and pressure for constantly higher vehicle norms.
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Competitive Strategy of a Company
Kazimírová, Barbora ; Grolíková, Lenka (referee) ; Bartes, František (advisor)
This thesis deals with the design of the company's competitive strategy. Based on an analysis of the surrounding and internal environment of this company, several suggestions for possible strategies will be developed. One of these strategies is an optimal strategy that is subsequently declared as a corporate strategy.
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Marketing Mix of Company Alcon
Svobodová, Jana ; Dvořáková, Lucie (referee) ; Mráček, Pavel (advisor)
The theme of this thesis is an analysis of Alcon Pharmaceuticals Ltd. Czech Republic, engaged in the sale and manufacture products for eye care on the basis of the marketing mix. My goal is to help improve the care of existing customers and find the best combination of funds that will lead to entirely new customer acquisition. In my work I focus mainly on the division of CLC (Contact Lenses Care).
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Implementation of the Business Plan in Construction
Pech, Jiří ; Jabulka, Vladimír (referee) ; Vítková, Eva (advisor)
The main motivation for the business is making profits. For the creation of profit is the need to have a business plan. In order to have a successful business plan, we have to prepare it correctly, and then drive. The entire work is focused on the production, placing on the market and the management of the business plan. At the beginning of the introduction into the environment, and then everything is shown in a particular case. The aim is to show how to do this when you create a business plan, what pitfalls can occur and, above all, from the complex situation do the advantage.
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Cost Management in the Building Company
Pech, Jiří ; Jabulka, Vladimír (referee) ; Vítková, Eva (advisor)
The primary objective of business enterprise is profit formation. As for the price formation it is necessary to proceed in the direction from costs. To have a prosperous building company, we need to manage costs and have them under control. All work is focused on cost management. At the beginning we need to focus on the introduction into the operating environment, and then everything is demonstrated on one of the largest Czech building companies. The aim is to validate the importance of cost management for profit formation and the possibility to achieve company growth even in hard times.
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Proposal of Improvement of Competitiveness of Company První KEY-STAV, a.s.
Mičková, Lucie ; Novotná, Leona (referee) ; Koleňák, Jiří (advisor)
MIČKOVÁ, L. Proposal of improvement of competitiveness of company První KEY-STAV, a.s. . Brno: Brno University of technology, Faculty of business and management, 2009. 97 p. Supervisor Ing. Jiří Koleňák, Ph.D. The subject of this bachelor thesis focused on the matter of a competitive strength is characteristic, analysis, and assessment of the current market situation of První KEY-STAV, a.s., operating in building industry. The thesis includes theoretical resources, company analyses, namely internal and external analysis, SWOT analysis, and financial analysis, folowed by recomendations and instructions leading to the appointed targets within the proposed strategy, so that the competitive strength of the company increases.
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Marketing strategy in ICT company
Heža, Stanislav ; Zavadil, Zbyněk (referee) ; Šimberová, Iveta (advisor)
The thesis deals with the analysis of the company marketing strategy. In order to meet its objectives, it is necessary to evaluate all information on general conditions, the market and competition. Based on prerequisites of the further grow of professional environment, it proposes possible modes of use of different marketing strategies and their means of communication. The economic impact presumption of a proposal with respect to past experience is also calculated in this work.
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The Use of Methods of the Project Management in Company
Sadílková, Zuzana ; Kruljacová, Anna (referee) ; Smolíková, Lenka (advisor)
This bachelor thesis deals with the project in the company Continental Automotive Czech Republic s.r.o., specifically in the plant Horní Adršpach. This plant is engaged in manufacturing of washer systems. My final thesis is divided into three parts. The theoretical part describes the procedure for project implementation, in the practical part is this procedure applied to a specific project. The third part contains a proposal to improve the situation in the case of project implementation.
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