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Business Plan
Havránek, Lukáš ; Dombek, Petr (referee) ; Veselý, Josef (advisor)
The Bachelor’s thesis aims to provide necessary information for successful expansion of GrowJOB institute to Austria. Since 2006 GrowJOB has been educating CEOs and other executives of Czech companies in the field of competitiveness and been helping them grow stronger among their competitors. In the thesis I describe theoretical background of business plan creation and analyze both internal and external environment. Then I focus on individual steps of the expansion and provide a detailed financial plan as well. The most robust competitive cutting edge of the company is that it takes advantage of new scientific findings in the field of decision-making processes (behavioral economics, neuroeconomics) and brings them to everyday life of firms.
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Business Plan for Gastronomic Facility
Lešická, Martina ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Predmetom tejto bakalárskej práce je vypracovanie podnikateľského zámeru založenia nového gastronomického zariadenia. Gastronomickým zariadením bude malá kaviareň, ktorá sa nachádza v Nitre na Slovensku. Táto práca definuje základné pojmy, ciele, metódy a teoretické vedomosti potrebné na objasnenie učiva, na základe ktorého je vypracovaný konkrétny podnikateľský plán. V závere práce je pomocou finančnej analýzy zhrnuté hodnotenie efektívnosti investovania do konkrétneho nápadu.
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Business Plan for Gastronomic Facility
Lešická, Martina ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Predmetom tejto bakalárskej práce je vypracovanie podnikateľského zámeru založenia nového gastronomického zariadenia. Gastronomickým zariadením bude malá kaviareň, ktorá sa nachádza v Nitre na Slovensku. Táto práca definuje základné pojmy, ciele, metódy a teoretické vedomosti potrebné na objasnenie učiva, na základe ktorého je vypracovaný konkrétny podnikateľský plán. V závere práce je pomocou finančnej analýzy zhrnuté hodnotenie efektívnosti investovania do konkrétneho nápadu.
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Proces of Establishing and Management of Fashion Brand
Švach, Martin ; Koudelková, Petra (advisor) ; Hejlová, Denisa (referee)
The diploma thesis "The Process of Establishing and Building a Fashion Brand" deals with the process of establishing a fashion brand, how to write its business plan and which me- thods and techniques are suitable to use to create a fashion brand. The first part of this thesis covers the issues of establishing small business, then it is explained the structure and utilization of business plan and at the end of the theoretical part is closely described fashion marketing, as well as marketing and strategic analyzes and tools, which are generally used for building brands. In the practical part of this thesis the author, according to the acquired knowledge, handles the business plan of the streetwear brand called yen3k. Author focuses on SWOT strategic analysis, market segmentation and mainly on the marketing mix. Especially the promotion part of the marketing mix is described deeply. In conclusion, organizational plan, risks assessment and financial plan are evaluated. Keywords Fashion brand, brand, yen3k, business plan, fashion marketing, entrepreneurship, branding, streetwear, brand establishing, creation of a brand, brand identity, brand building, fashion, clothing vi
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Business Plan
Havránek, Lukáš ; Dombek, Petr (referee) ; Veselý, Josef (advisor)
The Bachelor’s thesis aims to provide necessary information for successful expansion of GrowJOB institute to Austria. Since 2006 GrowJOB has been educating CEOs and other executives of Czech companies in the field of competitiveness and been helping them grow stronger among their competitors. In the thesis I describe theoretical background of business plan creation and analyze both internal and external environment. Then I focus on individual steps of the expansion and provide a detailed financial plan as well. The most robust competitive cutting edge of the company is that it takes advantage of new scientific findings in the field of decision-making processes (behavioral economics, neuroeconomics) and brings them to everyday life of firms.
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Methodology of building authoritative content website
Totzauer, Tomáš ; Molnár, Zdeněk (advisor) ; Gála, Libor (referee)
The main subject of this work is to design methodology of building an authoritative content website. The first part examines the current status of methodologies for web application development and software in general. Further the Lean Startup methodology for creating business plan is analyzed. The next chapters are dedicated to own methodology that covers all the steps of creating a website. From the very idea, moving towards the creation of the business model, defining the theme of the website, determining of target groups, methods of monetization, competition and competitive advantages. Continuing with information architecture design using the keyword classification analysis and multidimensional view of data, which are search queries. For the entire web development offers an analysis of languages and tools. During the subsequent working of the web online, methodology explores the possibilities of online traffic monetization. In the practical part the methodology is verified by using the defined metrics using the example of an international website draft in English on the topic of recipes for cooking. The outcome of this work is the proposed methodology for authoritative content website and design of website unirecipes.com.
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