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Company Development Strategic Framework Proposal with Emphasis on Product Portfolio
Coufal, Denis ; Vozka, Jiří (referee) ; Zich, Robert (advisor)
The purpose of this diploma thesis is a strategic development proposal for a Czech electrotechnical company with an emphasis on a product portfolio. The theoretical basis of this thesis serves as a structure for the analytical and the proposal part. Outputs of the external and internal analysis are the bedrock for formulation of strategic product portfolio development framework at the corporate and business level. The proposal provides a company with a framework for strategic behavior focused on better competitive ability, product portfolio expansion, and delivering higher value for customers of energetic engineering.
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The Business Plan for Setting Up a Restaurant with a Repair Services in Brno
Vykydal, Filip ; Norek, Milan (referee) ; Bumberová, Veronika (advisor)
This diploma thesis deals with creation of economically feasible business plan for establishment of pub facility with repair service in Brno. The created business plan proposal is based on the strategic analysis of the company surroundings, including making own marketing research to identify key factors influencing the entry and business of the new company on the market. Based on the analyzes, a suitable business strategy was chosen, which is further elaborated into partial parts in the form of marketing, operational, organizational and financial plans, including assessment of project risks and time schedule.
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The Use of Project Management Methods in Development of the Mobile Game
Kroulíková, Veronika ; Hromek, Jan (referee) ; Smolíková, Lenka (advisor)
The aim of this thesis is creating a plan leading to the successful completion of a project dealing with the development of a mobile game, and will subsequently test this model to determine the potential start of independent business of a particular interest organization, without the need for an initial investment. The thesis first deals with the description of the interest organization and then the analysis of the current state of the business market to which this group is heading. In the next part, a specific plan is proposed according to the organization's strategy with a focus on releasing a mobile game without the need for targeted marketing, as this product has been created for the community, which was built by the organization before the project realization started.
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Strategic Management of Company Development
Menšík, Martin ; Bumberová, Veronika (referee) ; Zich, Robert (advisor)
The diploma thesis deals with the topic of strategic management of a construction company development. Based on theoretical knowledge together with the internal and external corporate environment analysis, the main goal of the work is to propose such a business strategy, where the company operates succesfully on both private and public procurement markets.
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ICT in Strategic Management of Companies
Priščák, Miroslav ; Svobodová, Karolína (referee) ; Zich, Robert (advisor)
The target of the thesis will be to propose a business strategy for a company operating in the field of digital design with emphasis on the use of ICT support for the proposed strategy. The thesis is divided into three basic parts. The first one is the theoretical part which will outline the theoretical basis characterizing the strategy and its implementation in connection with ICT. The second part will be an analysis of the internal and external environment of the company in order to obtain the basis for decision-making in the design part of the thesis. The third, design part will be devoted to the definition of business strategy and implementation of ICT to support it.
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Strategic Management of Company Development
Menzlová, Tereza ; Máchová, Nicole (referee) ; Zich, Robert (advisor)
This diploma thesis deals with the strategic management of a chosen company. The main objective is to propose a business strategy and its implementation using marketing communication tools in the services market. The goal of the theoretical part is to define terms related to these issues, which are going to be used in further parts of analysis and proposals. The goal of the analytic part is to determine a potential of the company and to provide foundation for the proposal. The ultimate part deals with the strategy proposal, which is going to serve the company for three years. Internal documents, an interview with the owner of the company, and public sources were used to create this diploma thesis.
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Proposal of Strateggy of Company
Sabaková, Nikola ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The content of this diploma thesis is to propose a business strategy for the newly established company, which will operate on the Czech market. The subject of the business is the operation of a special gastronomic facility created by combining two concepts of café and tea room with a focus on differentiation. The business strategy focuses on establishing a new company that defines its competitive behavior within the three-year horizon. Suggestions are focused on building a successful business and doing business to bring it a competitive advantage. On the basis of the analyzes conducted, they have computed competing enterprises, customers or internal business factors and will propose an appropriate company development strategy that will ensure its profitable prosperity. My goal is to create a unique, competitive and profitable business that meets all the requirements of its customers.
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A Tool for Support of an Optimal Company Strategy Choice
Štěpánek, Ivo ; Bartík, Vladimír (referee) ; Květoňová, Šárka (advisor)
This thesis deals with an optimal strategy choice of a company. The issues of products and services, marketing and mainly strategic management with emphasis on optimal strategy choice of a company are described in theoretical part. There are introduced fundamental methods of internal and external strategic analysis. With use of mentioned facts a program for support of strategic management is proposed. This program is aiming to make well structured and quantifiable methods of strategic analysis easier and more clear, based on which it is possible to define and choose an optimal strategy of a company.
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Adaptation of Company Strategy and Change of Business Activities
Válek, Lubor ; Dvořák, Luboš (referee) ; Dvořák, Luboš (referee) ; Zich, Robert (advisor)
Diploma thesis named „Adaptation of a corporate strategy and transformation of commercial activities” is focused on a manufacturing company – printing house. The thesis discusses theoretically as well as practically corporate strategies with an accent on formulation of a business strategy. The theoretical part focuses on a general description of procedures and methods used to create a corporate strategy. The practical part focuses on a company called PRINTING HOUSE (in order to protect business data of the company, it is not specified further and is called the PRINTING HOUSE in the practical part of the thesis), where business and strategic analyses were performed. The outcome of assessments and analyses outline potential investment projects, transformations and also presents a feasibility of acquisition of new business opportunities.
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