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2010 - "Počítáme s dětmi v České televizi": Programmes for Children and Youth in the Czech Television
Vraspírová, Pavla ; Wolák, Radim (advisor) ; Macků, Lucie (referee)
The diploma thesis "The Year 2010 - Pocitame s detmi v Ceske televizi: Programmes for Children and Youth in the Czech Television" deals with broadcasting for children and youths on Czech Television and focuses on the production of cyclic programmes. It summarizes the production of these programmes since the beginning of Czech Television in 1992 until 2010. The author also describes the structure of production centers in Czech Television that used to produce and are still producing those programmes. Furthermore, the author analyzes the strategy Pocitame s detmi v Ceske televizi which followed the previous projects - "Osudove osmicky v nadich dejinach" (the Fateful Eights in our history) and "Rok svobody" (the Year of Freedom). The analysis consists of an overview of existing, new cyclic and also planned programmes which Czech Television started or planned to broadcast during this strategy. The thesis provides quantitative conclusions such as the amount of all the programmes for children and youths broadcast during the existence of Czech Television, average time spent by children, youths and adults watching TV and especially Czech Television and the share of audience that was watching Czech Television. The author uses the tool of semiotic analysis to examine what means of expression are used to display real...
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Jan Petránek and his position in the media. A biographical study.
Fejtková, Pavlína ; Osvaldová, Barbora (advisor) ; Köpplová, Barbara (referee)
The master thesis Jan Petránek and his position in media. A biographical study. is describing life and publishing activities of journalist Jan Petránek. Text is dedicated to extensive period of time, from the birth of Petránek in 1931 up to the current year 2016. In each chapter, you can find foreword describing political and social context, which influenced not only Czechoslovakia Radio but the journalist himself. The used key methodology was oral history, conversations with Jan Petránek, research and work with the archived materials from National Archive in Prague and Archive of Czechoslovakia Radio. The biggest emphasis is focused on Petránek's work in Czechoslovakia Radio, he started to work there in 1951 until 1970, when he was fired for his activity in anti-occupation broadcasts in 1968. In the thesis, you can find information about his family, signature of Charta 77, activity in Lidové noviny and in the company Šanson - věc veřejná, established to support self-immolation of Jan Palach. Taking into account, that Jan Petránek until today, 2016, is still external contributor in Czech Radio and often guest in television programs, last chapter is dedicated to his activity after fall of communistic regime in 1989. In the attachments is possible to see wide selection of photos, family letters,...
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The manipulation of the public through mass media
FLIEGEROVÁ, Lenka
Man is surrounded by mass media on every place. They form his views, attitudes and behavior. Its effects are obvious. It is possible to affect and manipulate person's opinion the way it is wanted. There is a lot of manipulation techniques in common of mass media. These are hidden in different scope, but all of them are purposeful. People are often manipulated without their awareness, they accept what they are told as it is true picture surrounding them. The first part of my thesis is aimed to communication and its types and general mass media press, broadcasting, tv-broadcasting and internet, its development and its legislation. The second one deals with manipulation, persuading, propaganda and manipulation techniques. Selected techniques of every type of media are illustrated on specific example of practice. In the third part there is a treatise of media literacy as an affective means of orientation in the world of media.
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ZigBee implementation for Automotive Industry
Zatloukal, Martin ; Maršálek, Roman (referee) ; Prokopec, Jan (advisor)
This bachelor’s thesis describes possibilities of usage of ZigBee communication protocol in automotive industry, transport and logistics. Thesis also deals with ways of practical implementation of ZigBee protocol including typical cases solutions, designing and realization of necessary electrotechnical devices and modules followed by compilation of control software and experimental measurements of these devices in real traffic flow. In the first part of thesis, there are some basic features and parameters of ZigBee reminded, followed by ways of ZigBee communicator usage description and adumbrating how to perform integration with existing practical systems. The second part is about analysis of ZigBee data system construction, communication system scheme design and pre-projection of block schemes of its particular cells. The third part concretizes requested functions and features of these cells and describes ways of its hardware realization. The fourth section describes controlling software design, connection and controll of functions using PC and additional programs, using of X-CTU software offered by MaxStream Company to set up XBee parameters and using of AVR Studio 4 offered by Atmel Company to set up ATmega16 processor. The last part is taken by completation of hardware and software, tests with a few of XBee chips and network nodes in laboratory conditions and examples from the real traffic range measurement.
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Design and realization of wireless interface ODBII-XBee
Zatloukal, Martin ; Frýza, Tomáš (referee) ; Prokopec, Jan (advisor)
This master’s thesis describes possibilities of usage of ZigBee communication protocol and integrated circuit ELM 327 in problem of realization universal diagnostic device, running by OBDII communication standards, which can be used to monitor function of all car´s electronic systems. Thesis also deals with design and realization of necessary electro technical devices and modules followed by compilation of control software and experimental measurements of these devices in real traffic flow. In the first part of project, there are reminded some basic features and parameters of OBDII, followed by description of ways how to use OBDII and adumbrating how to realize universal diagnostic system. The analysis of ZigBee system focused on XBee circuits follows. Construction, ways of data transfer and possibilities of controlling are described. Integrated circuits produced by ELM Electronics Company are introduced and possibilities of usage ELM 327 are described as requested by main task. Second part talks about designing of electronic circuits of this system, assembling schematic diagram and designing sources for production of PCB. Physical realization of these circuits and its first start is also included. Thesis finishes by dealing with practical experiences and measurements using real vehicles. This part talks also about means to improve system by several software solutions to reach more effective functioning of created device.
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REGULATION OF RADIO AND TV BROADCASTING
Paroubková, Martina ; Soška, Milan (advisor) ; Gregárek, Matěj (referee)
An analysis of the state interventions into a broadcasting market will be the aim of this thesis. A state is in the most of countries represented by a special broadcasting market commission. In my thesis I will focus on the commission's behaviour. In the first part of my thesis I would like to consider a theoretical background, history and actual legislation of the electromagnetic spectrum regulation, particularly the legislation of both types of regulation -- structural and content regulation. Conclusions reached will be applied to the situation in the Czech Republic. The thesis should answer questions as whether the members of the commissions are objective, independent in their decision-making and behave within the defined legal frame. Acting of the Czech commission will be analyzed on the example of "Radio Wave affair". This radio station was taken from analog broadcast after the pressure from the Council of the Czech Radio.
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Store Dobrý koš commercial and its influence
Hubková, Veronika ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The main object of this bachelor thesis is to estimate and provide the information how the commercial of the Internet Store Dobrý koš, which is owned by company Allegria -- Firma na zážitky Ltd., influences the inhabitants of the region of Pilsen. This study is divided into the theoretical and practical part. The theoretical part summarizes advantages and disadvantages of broadcasting in comparison to other advertising media, and also mentions its increasing importance of the issue of advertising campaigns. The practical part is dealing with the author's own field research, related to the Internet store Dobrý koš. The data gained were afterwards properly analyzed. On the basis of this analysis there was all the information summarized in the conclusion and then recommended some suggestions and ideas for improvement.
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Trendy ve vývoji rozhlasu jako komunikačního média
Medek, Tomáš ; Koudelka, Jan (advisor) ; Konvalina, Miroslav (referee)
Práce charakterizuje podstatné trendy, které se na rozhlasovém trhu v poslední letech vyvinuly. Postihuje jejich význam jednak pro možnosti marketingové komunikace, jednak pro možnosti daného média coby specifického produktu. Důraz klade na trendy ve vývoji rozhlasové reklamy, trendy v digitálním vysílání a pozici rozhlasu v mediálním mixu. Práce se zabývá klesající poslechovostí rozhlasu, fragmentací trhu, možnostmi digitálního vysílání nebo narůstajícím vlivem satelitního rozhlasu v USA. Zvláštní kapitoly jsou věnovány internetovému vysílání a podcastingu. Většina získaných dat pochází z amerických lokálních rozhlasových trhů.
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