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Marketing Campaign Proposal for a Selected Non-Profit Company
Terschová, Daniela ; Vaňková, Markéta (referee) ; Kaňovská, Lucie (advisor)
The thesis deals with the topic of marketing and its use in the field of non-profit organizations. In the first part, the theoretical background is defined, focusing on the broad and nowadays very topical topic of marketing, services and last but not least, the thesis focuses on the topic of non-profit organizations. In the second part of the thesis a selected non-profit company is described and the necessary analyses are made. In the last part of the thesis, based on the obtained data, suggestions for improving the marketing activities of the selected company are elaborated.
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Membership in the sport association
Poláková, Kateřina ; Kohout, David (advisor) ; Svatoš, Martin (referee)
Membership in the sport association Abstract This thesis deals with the issue of membership in an association from the perspective of the applicable law and analysing the internal regulations issued by the associations themselves. The aim of the thesis is to comprehensively present the matters of membership in an association as the most common legal form active in the sports environment. The first part of the thesis is dedicated to the Right of association, on which the law of association is based. As well as the related issue of voluntary membership of athletes in sports organisations. The legal regulation influencing the form of sports associations is presented in the second part of the thesis. Attention is not focused only on the Civil Code as the leading document of the association law, but also on the Act on the Support of Sport and other regulations. The main association's regulation is the articles of association, which specify the association internal order. The association cannot be in existence without the articles of association at all. The internal regulations issued by the association also have an important position in the association, but their binding is not result from the Civil code. Previously it briefly introduces the association itself and the subsidiary association. Afterward it...
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The project for building a member database
Rumplík, Martin ; Krč, Petr (referee) ; Kříž, Jiří (advisor)
The object of this bachelor's thesis is to create a design of database for needs of a civil association Cyrilek.net. The objective of this database is to cover all registration processes in frame of this organization, which deal especially with filling personal information and notes about installed hardware. An user interface for access to the database will be also designed and partially realized in form of information system, which will be accessible through web browser.
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Evaluative Language in Electronic Product Reviews
Polášek, Radek ; Mihai, Hana (referee) ; Reich, Pavel (advisor)
Tato práce bude zaměřena na ohodnocení jazyka v recenzích mobilních telefonů. K tomuto účelu bude použita recenze Apple iPhone 7. Apple má širokou nabídku produktů, jmenujme počítače, tablety, hodinky nebo mp3 přehrávače. Mobilní telefony jsou ale jedním z nejpopulárnějších produktů. Z tohoto důvodu, jsou recenze mobilních telefonů perfektním zdrojem pro tuto tezi. Účel této práce je analyzovat a demonstrovat prostředky ohodnocení jazyka v reklamní mluvě a odhalení strategií a jazykových prostředků použitých k ovlivnění čtenáře, při apelování na city, morálku a estetiku chápání. Předpokládám, že recenze jsou zaujaté díky použité formě jazyka, která může obsahovat osobní názory autora nebo metody manupulace se čtenářem. Tyto metody mohou být použity při stylizaci textu, mohou apelovat na emoce nebo sociální zázemí čtenáře nebo mohuu být použity při rozhodování o tom zda a jaké informace v recenzi poskytnout. Tato teze ověří, zda je tato hypotéza platná.
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Evaluation of the Economy of Selected Organization
Tiefenbacher, Tomáš ; Pěta, Jan (referee) ; Lajtkepová, Eva (advisor)
Bachelor thesis is focused on the financial situation of non-profit organisation in 2011 - 2014. The aim of the first part is a theoretical knowledge of non-profit sector in Czech republic. We will introduce the non-profit organization with its financial situation described in the financial analysis, in the second part. The last – third part is presenting solutions, which should improve the whole financial situation.
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Everyday Politics
Šimková, Barbora ; Stejskalová,, Tereza (referee) ; Sterec, Pavel (advisor)
In my diploma thesis called Everyday Politics I deal with the insufficiently solved topic of economic relations and structural inequalities of actors in contemporary art. I focus on the issue of economic situation of art students and their position within the university of technical direction with high demands on results and future use of measurable prestige and lucrative work position.
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Fundraising of Selected Non-Profit Organization
Pokorná, Kateřina ; Součková, Věra (referee) ; Lajtkepová, Eva (advisor)
The master‘s thesis deals with the creation of economic analysis and locating sources of funding for a non-profit organization named Duha. The master’s thesis consists of theoretical and practical part. The theoretical part describes the issues of non-profit organizations and fundraising. The practical part is focused on finding new possibilities to raise funds.
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E-album
Horáková, Romana ; Baladrán, Zbyněk (referee) ; Klímová, Barbora (advisor)
Diploma thesis "E-memorybook" (with subtitle "Just actually you know how") is a miniseries, the audiovisual work, using some strategies for TV series. The final piece of the project composed of the seven short episodes, that straddle the boudary among video, video-collage, animation and powerpoint presentation.
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Performance of Real Estate Activities
Zejda, Jiří ; Vyhňáková, Michaela (referee) ; Telec, Ivo (advisor)
This thesis illustrates the real estate environment from a professional and legal perspective. The first part of this thesis will refer to the legislative components and organizations, which affect the development of laws related to the industry. Then, the real estate market will be defined from two angles - a broker's and the competitors, as well as illustrating the differences in the Czech and Slovak markets. A case study will show the process of two property sales. In the first, a family house is sold under normal conditions and in the second, an apartment building is sold under shared ownership. The final segment of the thesis will summarize a research, which was focused on service quality in the Czech and Slovak real estate brokerage markets.
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