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Investment Environment in the Virtual Real Cash Economy
Lehnert, Filip ; Hlavinka, Roman (referee) ; Budík, Jan (advisor)
The subject of this thesis is to introduce the reader to the issue of possible financial investment in the virtual economy with real funds and design strategies to maximize the initial capital appreciation. The introduction describes the analysis of virtual PED currency, the economy and the system of publicly traded shares. The main part is focused on presenting the results of practical traded investment based on fundamental analysis, speculation about the intrinsic value of the shares and evaluating applied strategies, including the benefits of work.
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Evaluative Language in Electronic Product Reviews
Polášek, Radek ; Mihai, Hana (referee) ; Reich, Pavel (advisor)
Tato práce bude zaměřena na ohodnocení jazyka v recenzích mobilních telefonů. K tomuto účelu bude použita recenze Apple iPhone 7. Apple má širokou nabídku produktů, jmenujme počítače, tablety, hodinky nebo mp3 přehrávače. Mobilní telefony jsou ale jedním z nejpopulárnějších produktů. Z tohoto důvodu, jsou recenze mobilních telefonů perfektním zdrojem pro tuto tezi. Účel této práce je analyzovat a demonstrovat prostředky ohodnocení jazyka v reklamní mluvě a odhalení strategií a jazykových prostředků použitých k ovlivnění čtenáře, při apelování na city, morálku a estetiku chápání. Předpokládám, že recenze jsou zaujaté díky použité formě jazyka, která může obsahovat osobní názory autora nebo metody manupulace se čtenářem. Tyto metody mohou být použity při stylizaci textu, mohou apelovat na emoce nebo sociální zázemí čtenáře nebo mohuu být použity při rozhodování o tom zda a jaké informace v recenzi poskytnout. Tato teze ověří, zda je tato hypotéza platná.
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Investment in Apartments in Selected Cities in the Czech Republic
Sibor, Filip ; Fráňa, Tomáš (referee) ; Doležalová, Monika (advisor)
Thesis on residential investments into flats in selected towns and cities in the Czech Republic. This thesis provides a critical investment analysis and is a response to the systemic increases in property prices observed in recent years. These increases have fundamentally altered the profitability of rented flats across individual Czech cities and towns. Given that acquired flats are failing to meet profitability expectations, it is now vital to investigate how investment returns differ in selected Czech cities and towns. Based on the results of this thesis, investors may need to revise the location of their residential assets in order to maximise investment returns. The objective of this thesis is to make relevant calculations in order to determine the current return on residential investment into flats in selected Czech cities and towns. The secondary objective is to describe the matters associated with residential investments into flats. The analysis of profitability and term of return is derived from a database, which has been adjusted and evaluated according to appropriate statistical methods.
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Assessment of the Impact of Internal Construction Changes in Appartments on the Market Value
Vlastníková, Tereza ; Jandásková, Tereza (referee) ; Cupal, Martin (advisor)
The thesis analyses the impact of building renovation on the market price of a property. The analysis uses a particular type of property - a flat in a prefabricated house. A database of offered market prices before and after the building renovation was created. The price of the building renovation was made by an itemized budget. The data, which were obtain in this way, were then submitted to s detail analysis and statistical testing. The result of the analysis was to determine whether the cost of the building renovation impacted the market value of the property and whether it was evaluated
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Proposal of Marketing Plan and its Economical Evaluation
Tomečková, Michaela ; Šmýdová, Martina (referee) ; Kaňovská, Lucie (advisor)
The main subject of this bachelor thesis is to create a marketing plan proposal for Maralex trade s. r. o. and subsequent implementation of these marketing stategies in the management of the company including economic evaluation of the situation. This company sells humorous gifts especially through the online store DárkyHry.cz The first part focuses on the theory of marketing planning. In the second part, attention is paid to the company and its desription. Subsequently, in the practical part is to analyze current situation of company and a formulating a marketing plan. Conclusion of the work will be devoted to my own designs solutions and economic evaluation.
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The Currency Exchange Effect on the Financial Situation of the Company
Česalová, Iveta ; Burget, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
This work deals with the currency exchange effects on the financial situation of the company, whose incomes are made up of exports in particular. The theoretical part is aimed at the definition of basic concepts such as currency, exchange rate, currency risk, appreciation and terminology of the financial analysis. The second part deals with the theory of financial derivatives market. The practical part is concentrated on the financial analysis of selected company and its change because of the fluctuation rate of the Czech crown. In the last section provides suggestions for improvement of protection against foreign exchange risk.
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Proposal of Economic Information System Changes of the Firm
Krejčová, Lenka ; Ing.Daniel Lako (referee) ; Kříž, Jiří (advisor)
I am analysing the present situation of a company information system in this backelarˇs work and on on the base of this I am suggesting a new information system. I tis invetible to reconstruct the old one because of the activities of the company and also because it is necessary for the managmnet to get all the necessary information in the shortest time in the higest level of quality. Economic situation of the new information system is a part of the work.
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Proposal of Marketing Plan and its Economical Evaluation
Tomečková, Michaela ; Dohnalová, Anna-Marie (referee) ; Kaňovská, Lucie (advisor)
The main subject of this bachelor thesis is to create a marketing plan proposal for Maralex trade s. r. o. and subsequent implementation of these marketing stategies in the management of the company including economic evaluation of the situation. This company sells humorous gifts especially through the online store DárkyHry.cz The first part focuses on the theory of marketing planning. In the second part, attention is paid to the company and its desription. Subsequently, in the practical part is to analyze current situation of company and a formulating a marketing plan. Conclusion of the work will be devoted to my own designs solutions and economic evaluation.
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