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Suggesttion and implementation of deposit system
Pokorný, Petr ; Nohel, Otakar (referee) ; Dydowicz, Petr (advisor)
This bachelor thesis deals with design of deposit systém for the bookstores, according to the specific requirements for this sector. On the basis of the existing system shortcomings and find solutions to propose their elimination. On the basis of the results was drawn up a suggestion data model and the implementation of this model in deposit system.
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Marketing Study of Banking Services in Czech republic and Great Britain
Jindrová, Marta ; Bonner, Nadia (referee) ; Chalupský, Vladimír (advisor)
This bachelor´s thesis compares banking sector in the Czech Republic and banking sector in the United Kingdom of Great Britain. It deals with analysis of banking services, mostly from marketing point of view, and the aim is, to recommend improvements of banking services for private clients in the Czech Republic. The purpose of the thesis is, to analyse the differences between czech and british banking services for private clients and to create recommendations for banks and their clients to increase the satisfaction of the clients.
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Proposal of a new product launching
Menšík, Radovan ; Mazouch, Petr (referee) ; Šimberová, Iveta (advisor)
The subject of this bachelos study called "A new Household Article Market Product Release" is an analysis of releasing a new product line "Titanio Juliette" (Pentolpress Titanio). Elimex Group a.s. is releasing this product to a Czech market and the subject of this study is also a concluded recomendation for the next year. The first part compiles theoretical solutions for a market plan creation. That means specific methods used for creating a situational analysis and detailed analysis of fundamental parts of the market mix – called 4P ( product, price, place, promotion) - for the right selection of a marketing strategy when implementing a new product line. The second part is more practical and it characterises a company mentioned above, marketing mix of a new product line and also suggested recomendations for the next year.
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Implementation of effective E-shopping
Moravec, Michal ; Holubář, Jiří (referee) ; Kříž, Jiří (advisor)
The bachelor thesis analyses implementation of effective e-shopping for customers on internet and application the newest trend to e-commerce system for the company. The object of this business work is new modern e-commerce system which bring comfort to customers and shop owner too. And the product of this work is new system and new advertisement and marketing project to do the company well-known. We will get more customers and more orders in our e-commerce.
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Study of Sport Center and Proposal of Key Activities of its Realization
Kratochvíl, Leoš ; MBA, Vladimír Sitta, (referee) ; Zich, Robert (advisor)
The Bachelor thesis brings a real base and information about occasions of founding a small company concerned on providing sport services. The study is devided into three basic parts. Theoretic base determiniting basic therms and activities. Analytic part with factual results of enquiring factors which are affecting the establishement of a new company. Proposal part which is the result of the study specifies key activities connected with project realisation, defines its parametres and brings a general overwiev of viability on the Czech market.
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