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Proposal of Digital Product Expansion to the Foreign Market
Procházka, Filip ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This thesis delves into the expansion of a digital financial services product, focusing on the selection of suitable markets through the analysis of online marketing campaign data. The objective is to identify and select appropriate markets using online marketing data research. The introductory section outlines the problem, defines objectives, and selects appropriate methods. The subsequent theoretical section provides definitions of key concepts related to international trade and digital marketing. The analytical section encompasses an analysis of the company's internal and external environments, market analysis, and research and evaluation of marketing campaign data. The concluding proposal section reflects the findings from the analyses and outlines steps for effective expansion.
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Measurement and Evaluation of Business Performance
Srapilov, Dias ; Škapa, Stanislav (referee) ; Kocmanová, Alena (advisor)
This bachelor's thesis focuses on measuring and evaluating the financial performance of the company Potrefená Husa, s.r.o. for the years 2020-2022. The thesis is divided into three parts. The theoretical part describes the methodology and financial analysis indicators. The second part focuses on analyzing the current state of the company using the methods outlined in the theoretical part. The third part of the bachelor's thesis proposes solutions to the current situation of the company and leads to improving the situation in the future.
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Assessment of Economic Situation of the Company
Galdia, Lukáš ; Firla, Marek (referee) ; Srbová, Pavla (advisor)
The bachelor thesis deals with the economic evaluation of the situation in the company HON a.s. in the period 2018-2022 and, based on the analyses conducted, outlines proposals for improving the economic situation. The thesis is divided into three parts, where the first part theoretically describes indicators and basic concepts. The second part utilizes the theoretical knowledge from the first part and conducts practical analysis. The third and final part contains an evaluation of the results of the conducted analysis and proposals for improving the economic situation.
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Evaluation of the Economic Situation of the Selected Private Corporation and Proposals to its Improvement
Chlubnová, Lucie ; Šoustková, Alena (referee) ; Pernica, Martin (advisor)
This diploma thesis mainly focuses on the assessment/evaluation of external and internal surroundings/environment of a specific company between years 2012 and 2016. The first part of these defines theoretical constructs that are then applied in the practical part of the thesis. The external environment was analyzed using PESTLE analysis method and the Porter's Five Forces model. The financial analysis from 2012-2016 was used for the analysis of the internal surroundings. Based on the overall assessment/evaluation of the company surroundings/environment the author applies SWOT analysis and proposes several steps for the improvement.
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Financial Situation Analysis of Building Company
Chwastková, Silvie ; Hejduková, Amálie (referee) ; Hroníková, Marta (advisor)
This thesis includes financial situation analysis of the building company UNISTAV for the period 2008-2012. The analysis is based on data contained in the financial statements of the company. This thesis is divided into a theoretical part, where are analysed financial ratios, and a practical part, where these ratios are applied to the data of the company. Company state on the market for the period above is evaluated in the final statement at the end of this thesis.
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A Draft of a Corporate Financial Plan
Reschowský, David ; Kuběnka,, Michal (referee) ; Karas, Michal (advisor)
The diploma thesis focuses on a corporate financial plan proposal, and consists of theoretical and practical part. The theoretical part deals with theoretical solutions of financial planning. The practial part contains analyzes showing the current state of the corporation. Further, a financial plan for 2016-2019 year period is compiled. The thesis concludes with an evaluation and examination of compiled financial plans.
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