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Portrayal of American Indians in American and European (Czech) Culture: Sport Mascots and Logos
Purkytová, Gabriela ; Kýrová, Lucie (advisor) ; Šavelková, Lívia (referee)
This master thesis is focused on the phenomenon of cultural appropriation and the use of American Indian imagery in American and European culture. In both cultures are American Indians represented by distorted image of the universal White Man's Indian, which leads to the perception of them only as relicts of the past. In the United States, Native Americans try to point out the negative impacts, which the distorted image has on them, but the dominant white society refuses to acknowledge the inappropriateness of such images. The master thesis focuses on the historical evolution of the Native American image in American and European cultures. The author explains why the image was distorted and why the distortion still remains in both cultures. Then, the master thesis examines examples of appropriation of the American Indian in contemporary culture. Considering the extensiveness of this topic, the author focuses only on one example of cultural appropriation, which is the issue of Native Americans mascots and sports logos. On the American continent, the author chose the most controversial case of the Washington football team - the Washington Redskins. Despite the long history of Native American activism against the Redskins brand, the team refuses to change their racist name and logo. In Europe, the...
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Cultural standards of the USA
Vojáčková, Zuzana ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The purpose of this diploma thesis is to describe the features of the American culture by analyzing the cultural standards, use them for comparison with the Slovak culture and create a set of recommendations for easier adaptation of the Slovaks in the United States. The work is divided into three parts - theoretical, practical and empirical. In the theoretical section we define the concept of culture, cultural standards and cultural dimensions, and on this basis we compare the features of the American and Slovak culture. The practical part describes the characteristics of the USA - national symbols, history, geography, religion, population, economy, political system, basic features of the US market, the impact of globalization and the specifics of the US business environment. The empirical section uses a questionnaire survey to examine the American culture from the Slovak point of view. The result of this thesis is a manual created with the use of the synthesis and comparison methods.
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The Meeting of Czech and American Cultures in Managerial Practices
Bátorek, Miroslav Štefan ; Nový, Ivan (advisor) ; Říha, David (referee)
The aim of the diploma thesis is to provide a comprehensive picture of Czech and American cultures, not only in their interaction. This picture will be the basis for learning and understanding of both cultures and their mutual differences. A detection of cultural specificities, their clarification and explanation of their causes is a fundamental concern of this thesis. The main issue of the research is to uncover cultural differences and related cultural clashes. The second aim of the diploma thesis is building a list of potential cultural clashes and final recommendations for the Czechs to know how to prevent these conflicts.
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Vliv národní kultury na firemní kulturu (příklad hotelnictví)
Buldrová, Andrea ; Mertlíková, Františka (advisor) ; Mišovská, Soňa (referee)
Moje práce se snažila vyřešit otázku vlivu národní kultury na kulturu firemní. Nejprve jsem analyzovala národní kulturu americkou a českou a vyzdvihla charakteristické rysy obou z nich. Poté jsem se přenesla do roviny firemní, kde jsem se věnovala hlavním faktorům, které tuto kulturu vytvářejí. V praktické časti jsem porovnala firemní kultury českého Hotelu Praha, a.s. a amerického hotelu The University Inn at Emory na základě získaných informací a vlastních zkušeností. Závěrem jsem analyzovala vliv národních specifik na formování daných firemních kultur.
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