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Media Image of Media Candidates for the Prime Minister before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021
Jiskrová, Simona ; Němcová Tejkalová, Alice (advisor) ; Turková, Kateřina (referee)
This thesis focuses on the media image of Andrej Babiš, Petr Fiala and Ivan Bartoš in the daily newspapers Mladá fronta DNES, Hospodářské noviny and Právo in the time before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021. The aim of the paper is to find out whether and how the media image of these three politicians, as the most likely candidates for the Prime Minister of the Czech Republic, differed in these newspapers. In the theoretical part, key theoretical backgrounds are presented concerning the relationship between media and reality, agenda setting theory, as well as the principles of media logic, requirements for media products and media owner's influences on media image. The methodological part characterizes the research methods used, which include quantitative content analysis and visual framing. The output of the thesis is an analytical section with a presentation of the obtained results and a final chapter that is devoted to a discussion of the results with the literature, their interpretation and the limitations of the research. The Newton database was used to obtain the necessary data for the thesis.
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Media image of The Yellow vests movement - comparison of traditional and new media content
Stoklasová, Justýna ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
The diploma thesis deals with the framing of the protests of the Yellow Vests movement in France in some selected Czech news media. The focus is on a comparison of the way the protests were framed in articles published in traditional and new (press/online) media. The aim of the research is to use media framing analysis to determine whether, and in what way, the media representation of the yellow vest movement is influenced by the type of media (print/online) and whether the content of the articles has elements of the protest paradigm and bias against the yellow vest movement. In the theoretical part of the thesis, the theories of the influence of mass media on public opinion are first briefly introduced, especially the agenda setting theory. The theoretical part of the thesis first briefly introduces the theories of mass media influence on public opinion, in particular the theory of agenda-setting and the concept of media framing. This concept is put in the context of the protest paradigm phenomenon. This is followed by a brief description of theformation and and nature of the yellow vest movement and the different characteristics of traditional and new media. Finally, some previous studies on media coverage of protests are presented. The methodological section presents the research problem, the...
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Media Image of Media Candidates for the Prime Minister before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021
Jiskrová, Simona ; Němcová Tejkalová, Alice (advisor) ; Turková, Kateřina (referee)
This thesis focuses on the media image of Andrej Babiš, Petr Fiala and Ivan Bartoš in the daily newspapers Mladá fronta DNES, Hospodářské noviny and Právo in the time before the Elections to the Chamber of Deputies of Parliament of the Czech Republic in 2021. The aim of the paper is to find out whether and how the media image of these three politicians, as the most likely candidates for the Prime Minister of the Czech Republic, differed in these newspapers. In the theoretical part, key theoretical backgrounds are presented concerning the relationship between media and reality, agenda setting theory, as well as the principles of media logic, requirements for media products and media owner's influences on media image. The methodological part characterizes the research methods used, which include quantitative content analysis and visual framing. The output of the thesis is an analytical section with a presentation of the obtained results and a final chapter that is devoted to a discussion of the results with the literature, their interpretation and the limitations of the research. The Newton database was used to obtain the necessary data for the thesis.
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Evolution of the preferences of the Council of the European Union in negotiating Transparency Register
Štefániková, Michaela ; Martinková, Viera (advisor) ; Plechanovová, Běla (referee)
The thesis examines the evolution of the preferences of the Council of the European Union in the context of the approval of the European lobbying control mechanism, the so-called Transparency Register. In the thesis, the author sets three research hypotheses that seek to prove the influence of three different factors on the positions of the Council, as the last institution to enter the negotiation process. The thesis is based on rational choice theory, specifically the agenda-setting as well as the principal-agent sub-theory. The methodological form of the thesis research is based on the qualitative method of process-tracing, which explains the investigation of the chain of events or decision processes through which conditions are transformed into outcomes. The examination of agenda-setting confirmed the fact that although the Commission as the primary actor of agenda-setting at the EU level has fulfilled this role, it uses only soft power and a diplomatic narrative that lacks authority, which prevents it from convincing the Council to actively cooperate in negotiating the Register. On the contrary, the informal but significant agenda-setting role of the European Parliament, through publicity and inter-institutional dialogue, has achieved that the Council has agreed to the negotiations, even in the...
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Different approach to mediation in the blogosphere and the mass media
Bartl, Tomáš ; Šoltys, Otakar (advisor) ; Křeček, Jan (referee)
Diploma thesis "Different approach to mediation in the blogosphere and the mass media" deals with the means blogs and mass media use to mediate news topics and expert topics to their audiences. In addition this study deals with the relationship between blogosphere and mass media. In the theoretical part this study brings depiction of the development of blogs through the scope of democratic media and democratization of the public sphere. Theoretical part furthermore discusses different approaches to the blog definitions and its basic characteristics. On the basis of this discussion it divides blogs into different types. Finally, this part offers summary of the former studies concerned with blogging. This part creates the base for the construction of research questions and hypotheses. The practical part is concerned with carrying out the content analysis of the articles connected to two different topics. As news topic was chosen the topic of placing the US radar on the Czech Republic territory. This topic was covered between years 2006 and 2008. As expert topic was chosen the introduction of the new micropayment service Paysec. Individual findings are interpreted with the help of statistical methods. Conclusion discusses generalized findings and theoretical implication of the study.
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