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Development of Business Activities of Company
Zahradník, Michal ; Řezníček, Michal (referee) ; Zich, Robert (advisor)
The study deals with the development of business activities of a company; specifically, the proposed promotional items sale via the Internet. This topic will be handled in a particular company, being the advertising agency Premiera Sweet. The theoretical part will concern the description of the company, general sale system in areas covered by the company and the specific system of the company’s sale. Furthermore, we will present some information on the Internet sale. The practical part will be dedicated to the Internet goods sale system used by the company and the impacts of such development on the company both in economic and organisational terms.
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Marketing Mix of Company REEX, spol. s r.o.
Jiříková, Iva ; Sláma, Tomáš (referee) ; Mráček, Pavel (advisor)
The bachelor’s thesis focuses on analyzing the development of marketing activities of company REEX, spol. s r.o. The company deals with creating advertising and communication campaigns. The theoretical part primarily focuses on marketing mix, marketing communication, customer relationship management and marketing by target groups. In the practical part I will analyze current status of the company, its external and internal surroundings and I will make SWOT analysis. I will compile suitable marketing plan for company REEX, spol. s r.o. based on results from analysis.
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Business Plan
Prusák, Ondřej ; Hornungová, Jana (referee) ; Bartoš, Vojtěch (advisor)
The thesis is aimed at business plan forming for a company establishment, which would provide services in area of grafic design and advertising. This thesis includes all specifics taken into consideration at business plan realization. The contents of this business plan are the environment analysis, financial plan, evaluation of investments and risk analysis.
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Analysis of project management in advertising
Kuropatwová, Edita ; Hrůzová, Helena (advisor) ; Felgrová, Dana (referee)
The theme of this Diploma thesis is an analysis of project management in advertising. The purpose of the thesis is to break down each department of the agency and to suggest adopting measures that could improve that existent system of project management and labour organisation. The first part of the Diploma thesis is focused on project management in theory. The key terms are defined using literature and official web sources. In the introduction to the practical part of the thesis the agency being analysed is introduced and subsequently the system of project management is presented. Measures that could lead to improving the existing conditions are recommended on the basis of ascertained data.
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Design of Project Management Methodology for an Advertising Agency
Nedomlel, Jiří ; Chocholatý, Drahomír (advisor) ; Binar, Jan (referee)
The thesis deals with project management in an advertising agency. It analyzes the current methodology of the agency project management, defines its weak points, and proposes a set of improvements to this methodology. This goal is achieved through analysis of the project management of the agency using the Theory of Constraints methodology and comparison with the methodologies and best practices of the project management in the industry. The first part describes the common project management methodologies, the specifics of the project management in advertising agencies and the Theory of Constraints. The second part analyzes a particular advertising agency using the Theory of Constraints and proposes a set of changes to its methodology, mostly in the area of project planning and project management. The merit and main output of the work consists of the proposed changes to the advertising agency project management methodology.
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Analysis of corporate identity company NIOSPORT agency, a.s.
Hromasová, Lucie ; Jarošová, Eva (advisor) ; Kašparová, Eva (referee)
Master thesis focuses on issues of corporate identity of advertising agency NIOSPORT agency, a.s. The aim of this thesis is to analyze corporate identity of company NIOSPORT agency, a.s. In the theoretical part is explained what is a corporate identity, which elements are included and why it is so important for companies. Then there is a definition of an image with an emphasis on its distinction from the concept of corporate identity, explained the interdependence between corporate identity and corporate strategy, and then is paid attention on advertising agencies in general. The practical part consists of a description of a particular advertising agency NIOSPORT agency, a.s., the results of empirical research, evaluation of the image of agency and finally of recommendations for the future, arising from the theoretical part, analyzing corporate documents and of the depth interviews with the director, staff and clients of advertising agency.
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Analysis of marketing mix of advertising agency FILIP Media
Hrušovský, Gustav ; Machková, Hana (advisor) ; Havlová, Květa (referee)
This dissertation aims at analysis of marketing mix of advertising agency. Besides main 4P (Product, Price, Place, Promotions) contains other 3P (Personnel, Process, Physical evidence), because the product of the agency are services. The dissertations includes also SWOT and BCG analysis, in which provides information about positive and negative aspects of work of the agency. The separate chapter is dedicated to outsourcing, on which the advertising agency FILIP Media concentrates.
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Business plan – Full service advertising agency
Martvoň, Miroslav ; Tyll, Ladislav (advisor) ; Kumorowski, Sandra (referee)
Business plan -- Full service advertising agency try to develop the basic vision of project realization. In theoretical part of paper I schedule the processes inside of the agency using available sources: the behavior of the client when choosing the agency, negotiation, rewarding, inner structure, process of creation of advertising budget. Also here is possible to find the reason for using of the services of advertising agency, types of advertising agencies, the reward and standard steps to create advertising plan. In part about business plan I shortly describe what is a business plan and which parts this document should contained. Practical part is divided into basic capitols: elevator pitch, information about owner and management, the opportunity, the place of business, technical-technological part, suppliers, market and competitors. Also there is possible to find sales strategy and financial plan -- balance sheet, Cash Flow, operation statement, financial indicators. The risk is described by expert evaluation, by sensitivity analyses of basic variables and by determination of break even
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The analysis of advertising agencies market in the region of České Budějovice
RANFTLOVÁ, Edita
This work is dealing with the market of advertising agencies, advertising and promotion industry. The main goal of my work is to analyze supplies of advertising agencies and to go over customer´s perception of advertising agencies offer. This work is divided into two parts. The first one is theoretical, which forms the base for researched topic. Then there is solved the definition of researched area and the number of advertising agencies in this region. Afterwards there is an assesement of services which provide advertising agencies. The second part of my work, the analytic part, contains an external enviroment and a market enviroment through the STEP analysis. There is also used the Porter's five forces model, which monitors long-term attractiveness of the market segment, and then another OT analysis which identifies potential opportunities and risks in the sector. The analysis how customers perceive the offer of advertising agencies is done through the questionnaire.
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