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Design of the Dashboard Application for Vodafone Czech Republic Company
Bartoň, Roman ; Tomeček, Petr (referee) ; Dydowicz, Petr (advisor)
The thesis deals with the new design of Dashboard application developed for Vodafone Czech Republic company. The application serves for sales monitoring on all direct retail stores of the company. Major goal of this project is to design a brand new application and enhancing its functionality with new analytical tools and motivational indicators. These innovations will empower the performance of salesmen along with providing the new analytical possibilities for store managers.
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Evaluation and Suggestions for Improvement CSR in selected Company
Jandová, Karolína ; Veselý, Josef (referee) ; Putnová, Anna (advisor)
The diploma thesis deals with social responsibility and analysis of social responsibility activities, its influence and evaluation in a selected company. The first part of this thesis summarizes the theoretical background, important concepts and methodologies. The following sections contain the research and evaluation of the current situation. The part with recommendations deals with possible improvement of social responsibility and proposal of how to continue with approaching to social responsibility involving also employees and stakeholders.
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The use of new media in marketing with the company Vodafone as an example.
Hejdová, Markéta ; Köppl, Daniel (advisor) ; Máchová, Eva (referee)
The thesis analyse the use of new media in marketing communication, most of all with regard to the changes which had been taking place during last few decades. The development of information technologies a digitalisation brings about not only new communication channels, but it also causes changes in usage of the present ones. This requires not only the users but also the advetisers to adapt, at least if they are not willing to loose their customers. The means of communication in the world of new media is very specific and differs mainly in need of interaction and closer contact with the customer. On one side, this is a huge advantege since it is now possible to get immediate feedback, but on the other side, there is also the danger of being publicly criticized. The changes in media world also diminish the difference between media producers and consumers by enabling anyone connected to the Internet to create and share content. I chose company Vodafone as an example, because in my opinion, when communicating in the world of new media, it is quite succesful. It actively communicates on social networks, it is able to integrate them into its campaigns and magazine ČiliChili is a great example of owned medium. In conclusion, the thesis evaluates Vodafone activities considering the latest trends worldwide and it...
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The Strategy of Company Internal Communication
Vávra, Vojtěch ; Koudelková, Petra (advisor) ; Vranka, Marek (referee)
The bachelor thesis Strategy of Company Internal Communication deals with the communication inside a company. First, the thesis gets together existing definitions of company internal communication and tries to make a definition, which enables the most suitable specification of the subsequent research. Next chapters of the theoretical part deal with the strategic management, explain problematic concepts related to it and apply them to the area of internal communication. Simultaneously, the strategic management is put into the wider context and gives examples of issues, that managers must take into consideration in the process of creating the strategy. Finally, the theoretical part concerns the strategy of internal communication - criteria used for choosing the target groups and communication channels to fulfil required goals for these target groups and measurement of the communication strategy. Practical part puts theoretical bases into practice in case of Vodafone and sets an example to other institutions, how internal communication works and how can be measured. Finally, it compares theory to practise and proposes, how communication could be better in this case.
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The use of new media in marketing with the company Vodafone as an example.
Hejdová, Markéta ; Köppl, Daniel (advisor) ; Máchová, Eva (referee)
The thesis analyse the use of new media in marketing communication, most of all with regard to the changes which had been taking place during last few decades. The development of information technologies a digitalisation brings about not only new communication channels, but it also causes changes in usage of the present ones. This requires not only the users but also the advetisers to adapt, at least if they are not willing to loose their customers. The means of communication in the world of new media is very specific and differs mainly in need of interaction and closer contact with the customer. On one side, this is a huge advantege since it is now possible to get immediate feedback, bur on the other side, there is also the danger of being publicly criticized. The changes in media world also diminish the difference between media producers and consumers by enabling anyone connected to the Internet to create and share content. I chose company Vodafone as an example, because in my opinion, when communicating in the world of new media, it is quite succesful. It actively communicates on social networks, it is able to integrate them into its campaigns and magazine iliChilli is a great example of owned medium. In conclusion, the thesis evaluates Vodafone activities considering the latest trends worldwide and it...
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The use of new media in marketing with the company Vodafone as an example.
Hejdová, Markéta ; Köppl, Daniel (advisor) ; Máchová, Eva (referee)
The thesis analyse the use of new media in marketing communication, most of all with regard to the changes which had been taking place during last few decades. The development of information technologies a digitalisation brings about not only new communication channels, but it also causes changes in usage of the present ones. This requires not only the users but also the advetisers to adapt, at least if they are not willing to loose their customers. The means of communication in the world of new media is very specific and differs mainly in need of interaction and closer contact with the customer. On one side, this is a huge advantege since it is now possible to get immediate feedback, but on the other side, there is also the danger of being publicly criticized. The changes in media world also diminish the difference between media producers and consumers by enabling anyone connected to the Internet to create and share content. I chose company Vodafone as an example, because in my opinion, when communicating in the world of new media, it is quite succesful. It actively communicates on social networks, it is able to integrate them into its campaigns and magazine ČiliChili is a great example of owned medium. In conclusion, the thesis evaluates Vodafone activities considering the latest trends worldwide and it...
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Digital Marketing Strategies - Combination of Digital Media Channels
Turazová, Barbora ; Klimeš, David (advisor) ; Huněk, Filip (referee)
The diploma thesis "Digital Marketing Strategies - Combination of Digital Media Channels" examines how the three telecom operators dominating the Czech market - T-Mobile Czech Republic, O2 Czech Republic and Vodafone Czech Republic - use the digital media channels within the communication with the customers. More specifically, it identifies and describes which channels do the companies involve into their marketing communication, how do they use them and why they have integrated them into the communication strategy. It also examines how the companies interconnect these digital media channels and how the channels can be combined to form an effective digital media strategy. By using the method of case study the companies ' digital marketing activities were examined. It was found that each company uses for its marketing communication the similar set of digital media channels, but the usage is different across the companies studied. Based on these findings I have identified three specific strategies - Diversified Content Strategy, Interactive Channel Strategy and Standardized Content Strategy. Each of the strategies has its advantages and disadvantages, which have been described and the strategies were compared. The findings also indicate that it is better to study the digital media channels as a whole,...
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Oligopolistic Competition in Selected Market Segment
Daněk, Lukáš ; Svoboda, Roman (advisor) ; Severová, Lucie (referee)
Telecom market in the current Czech Republic is one of the worlds decisive but also the most profitable sectors of globalized economies. The mobile communications market in the Czech Republic now hosts many operators, however its development determine only three network operators and one market regulator, the Czech Telecommunication Office. Major providers of mobile telephone services in the Czech Republic are TMobile, O2 and Vodafone (94% market share in the Czech Republic). Less important place in the market occupy virtual operators whose market power is relatively small and they are unable to be considerably ahead in terms of oligopolistic competition on the domestic market. Those matters correspond to the model of an oligopolistic market with dominant firm and competitive fringe. In the Czech Republic this competitive fringe consists of two powerful companies and a large group of virtual operators, who, however, make up only 6% of the market. Said (oligopolistic) structure of the mobile communications market in the Czech market thus appears to be stable over time; the position of dominant firm TMobile may possibly be replaced by O2 in the long term.
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Design of the Dashboard Application for Vodafone Czech Republic Company
Bartoň, Roman ; Tomeček, Petr (referee) ; Dydowicz, Petr (advisor)
The thesis deals with the new design of Dashboard application developed for Vodafone Czech Republic company. The application serves for sales monitoring on all direct retail stores of the company. Major goal of this project is to design a brand new application and enhancing its functionality with new analytical tools and motivational indicators. These innovations will empower the performance of salesmen along with providing the new analytical possibilities for store managers.
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A proposal to govern a problem managment using the methodology of ITIL in selected company
Drga, Jaroslav ; Bruckner, Tomáš (advisor) ; Vodenka, Marek (referee)
Nowadays, ITIL represents intensely extended methodology for managing ICT services in the corporate services. This whole methodology contains 26 processes in a total of 5 books covering the life cycle of ICT services. One of the processes is also a problem management which is arranged in the book of Service operation. The goal of this dissertation is to design a complex model for the problem management at Vodafone Czech Republic a.s. In the opening of this thesis, the context of the ICT services in the corporate environment is defined. The following part presents basic information which provides the methodology in general. However, it is obvious that this information is insufficient for the real usage in the corporate environment. By combinig the knowledge gained from the methodology with knowledge about other ICT corporate services and business environment, the model itself has been established. Firstly, the chosen corporation was briefly introduced and the key aspects of ICT services were defined. Secondly, the weaknesses of the current state were identified. These inputs were applied in the design of the model. The first element of the model contains a vision and strategy of problem management. Subsequently, an analysis of the interested parties from the perspective of a problem manager was presented. The tools to support the work of a problem manager were briefly outlined and also the responsibilities of each roles -- what is a problem and what is not -- were determined. This model prevents possible misunderstandings and reduces friction surfaces. The main part of the entire model is the proces itself in which were identified 4 basic phases. For the purpose of information transmission in and out of the process was designed a method of communication and escalation matrix. Draft of the model is enclosed by showing key performance indicators. The last part of this thesis contains a design of database of known errors and a discussion of current challenges in the area of the problem management. The author of this thesis is a problem manager in previously described company and therefore he was able to insert his own recommendation from practise in every model supported by casual explanation.
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