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Possibilities of development of accommodation facilities in the region Jindřichův Hradec
MARKVART, Jan
Th bachelor thesis "Possibilities of development of accommodation facilities in the region Jindřichův Hradec" focuses on problematics of offered services of accommodation establishments. The goal of the thesis is to determine possibilities of development of accommodation establishments based on analysis of localization and services. The theoretical part is dedicated to definitions, that help to better understand the problematice of this thesis. Definitions are about business, businessmen and establishments and also tourism businesses. Accommodation establishments are described next, also its categories and classification. Other terms, that are described are product, services, localization and geographic information systems. The practical part deals with localization of accommodation establishments in the region, next the analysis of services offered by these establishments and then examines the needs of potencial customers using the survey method. Conclusion of the thesis is to formulate suggestions for possible development based on detected facts.
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Marketing Strategy of the Accommodation Facility
BERÁNKOVÁ, Tereza
The aim of this diploma thesis is to set a marketing strategy for accommodation facility based on theoretical knowledge, carried out analysis and survey of customer satisfaction. As an accommodation facility has been selected a family guesthouse called Penzion Na Špičáku which is located in Český Krumlov. This diploma thesis explains terms as a marketing, strategic marketing, marketing strategy, strategic marketing process and other important terms for well understanding of given topic. For the research in this thesis, there are selected analysis of internal and external environment, competition analysis, SWOT analysis and short questionnaire of customer satisfaction. Due to the Covid-19 pandemic, the analysis of impacts on other similar accommodation facilities has been added into this thesis. Based on the outcome of the research and analysis, there is suggested a marketing strategy and actions that would lead to higher competitiveness of chosen guesthouse.
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Sports and Relaxation Centre Za Lužánkami, Brno
Julínek, Roman ; Kotek, arch Jakub (referee) ; Odvárka, Antonín (advisor)
The architectural-urban study of the sports and recreational centre Za Lužánkami in Brno deals with the complex design of the sports and recreational complex. At present, the area of the former Boby Centre is in a poor condition. Fully functioning buildings in the area are a hotel, a concert hall and a tennis hall with outdoor courts, while the remaining buildings and areas, led by the football stadium, are dilapidated and do not fulfil their potential for public life. I approached the assignment as a solution to a complicated problem with many variables. The design provides a clear definition and morphology of the buildings, living, sports and recreational areas, including green spaces. It helps to social interaction and induce new contacts between people. It addresses the needs of current and future generations of residents. Connects and links to the transport infrastructure of the neighbourhood at all levels. Refers to the past and thus preserves in all respect the famous sporting genius of the locus to which it adds its own distinctive added value. Based on the design concept, a study has been carried out that takes advantage of a quality site in an attractive location in the city and offers a range of sports and recreational facilities. The main idea behind the design was to connect and relate the area to its surroundings. To offer a high quality public realm that will appeal to as many residents as possible across all generations through its range of functions and focus. Proportionate to its size and importance, several masses and objects were designed to divide the large area into smaller interconnected units. Each area has its own face, its own content and its own typical atmosphere that will win over its users. A good public space can be recognised by the way its users treat it. It becomes a mirror of society. If the design listens to the wishes and needs of the majority of the inhabitants, it becomes useful and sustainable at any time.
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Process Optimization in Services
Illek, Adam ; Rompotl, Jaroslav (referee) ; Videcká, Zdeňka (advisor)
This bachelor’s thesis is aimed on process optimization in hotel services. The solution is focused on processes related with accommodation assured by hotel reception, which lead to elimination of routine activities, the elimination of data duplication and their digitalization. The thesis is divided into three parts, which are devoted to theoretical delimination, analysis and process improvement.
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Kvalita poskytovaných služeb Hotelu u Tří lvů
Miková, Veronika
Miková, V. Quality of services provided at Hotel U Tří lvů. Bachelor thesis. Brno, 2017. The bachelor thesis is focused on the quality of services provided at Hotel U Tří lvů in České Budějovice. The aim of the thesis is the compilation of draft recommendation for the improvement of quality providing services and awareness of the Hotel U Tří lvů in the South Bohemia in the Czech Republic with regard to corporate social responsibility. For the achievement of results, it has been made research by questionnaire, which was aimed to people living in South Bohemia. The result of research informs about awareness and satisfaction with Hotel U Tří lvů followed by the compilation of SWOT analysis and draft recommendation including corporate social responsibility.
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Právní a manažerské souvislosti on-line rezervačního systému
Tvrdoňová, Martina
This bachelor thesis deals with online reservation systems and their relationship with accommodation facilities. The theoretical part describes development of tourism in Czech Republic and its modern trends. Second part describes accommodation facilities and their types, legislation of accommodation facilities, types of internet sales, the impact of internet and types of reservation systems. The practical part analyzes quantitative questionnaire about reservation systems and qualitative questionnaire for hotel employees to a closer acquaintance with this issue. The main goal of this thesis is to create the appropriate recommendations for hotel to work with reservation systems.
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Kvalita služeb hotelu Centrum v kontextu společenské odpovědnosti
Macháňová, Kateřina
Macháňová, K. Quality of services at Hotel Centrum in context of social responsi-bility. Bachelor thesis. Brno, 2018. The bachelor thesis is oriented on the quality evaluation of the services in Hotel Centrum in Hranice. The goal of this thesis is to create a suggestion which would increase the quality of services and competitiveness on the market, taking in-to account the corporate social responsibility. To find out which CSR activities does this company use, a structured interview was used in this thesis, further with a questionnaire survey based on the SERVQUAL method and subsequently also the SWOT analysis, which helped to establish the list of suggested recommenda-tions.
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Návrh a realizace marketingového plánu pro vybrané ubytovací zařízení v digitálním prostředí
Jančík, Vojtěch
The first part deals with literature review in order to define basic concepts. After that, the current state of selected accommodation facility is analyzed and followed by questionnaire survey. Next part contains the design of specific digital environment channels along with new web presentation mockup, reservation and information portals, Facebook social networking and analytics tools including paid advertising. Each proposed solution was then evaluated in the final discussion.
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