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Travel publicistic journalism in the era of new media and multimedia platforms
Strasmajer, Matěj ; Halada, Jan (advisor) ; Jirků, Jan (referee)
The first part of the theoretical part of the thesis deals with the functioning of social networks, for example their monetization elements and functions, enabling the creation of travel content. It explained the space of the social networks studied and their relevant importance in the fields of social sciences, marketing, journalism and content creation. Thesis explained the topic of social networks for content creation from many professional definitions through which we can deepen our knowledge of social media content creation. This section explained the monetization and creative principles of Facebook, Instagram and especially YouTube. The second part focused on content creation and terms such as Web 2.0 or participatory culture. She tried to explain content creation as a separate professional discipline that has its own methodology and space in the world of social media. She explained the many forms of collaboration and monetization of content, which in the social media space not only allow creators to consume and collect information, experiences and knowledge from the content, but also gives the authors the opportunity to make a professional living from the content. In the third part, she elaborated on the travel content form and the areas through which travel content is created, for example,...
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Travel publicistic journalism in the era of new media and multimedia platforms
Strasmajer, Matěj ; Géla, František (advisor) ; Jirků, Jan (referee)
This diploma work dealt how travel content is created and promoted through social media, focusing on its digital form, which in the present times is mainly published on social media sites, for example Youtube. The focus of this diploma work was on social sites, their functions and their importance for content creation in general, but also for travel content specifically. It did analyse vlogging method and in the practical part its relevance for both soft and hard form of journalism. It closely analysed monetization of content and its marketing. It followed influencers on social sites and influencer marketing and shown forms of collaboration of brands and content creators. It contains two practical researches. The first one is qualitative research case study of vlogger Casey Neistat and his channel and it uses him to show marketing and monetization principles in content creation. The second one is quantitative research analysing Wuhan pandemics outbreak and the importance of travel vloggers, who provided vlog content creation, which was then used by many news media and different content creators. There is enough content for answering all research questions, based on theoretical and practical research.
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The Use of grant titles focusing on the European territorial Cooperation between Austria and the Czech Republic
MACHOVÁ, Veronika
The thesis is focused on the use of grant titles program of the European Territorial Cooperation Austria - Czech Republic, namely at the level of the two projects, which were realized in the South region, in cooperation with Austrian partners in the promotion of tourism, culture and leisure economy. The introductory part deals with the issues project management, principles of project preparation, structural funds, but especially the Operational Programme European Territorial Cooperation - Cross-border cooperation in 2007 - 2013. The conclusion of the theoretical part is complemented by the INTERREG program VA-Austria - Czech Republic. In the practical part will analyze the data of two projects implemented by selected criteria. Analysis of data will be performed considering to the scope of the data obtained individual project. The results will be evaluated at the level of individual projects, so in general the impact on cross-border cooperation at the level of tourism. As analyzed by the project, and a general level the proposed measure, which would lead to the promotion of tourism in the border region.
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The Analysis of the Croatian Tourism
Jelínková, Petra ; Petrů, Zdenka (advisor) ; Kondrashov, Alexey (referee)
The thesis deals with the Croatian tourism, describes its current state mainly focusing on its structure and special features and highlights the effect on the national economy. Special attention is dedicated to the mutual tourism among Croatia and the Czech Republic. One part of the thesis analyses the prerequisites of the Croatian travel and tourism development. It also includes the SWOT analysis as the evaluation of the country's strenghts, weaknesses, opportunities and threats.
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The impact of the economic crisis 2009 on the air transport industry
Jarolímová, Petra ; Vaško, Martin (advisor) ; Sedláček, Jiří (referee)
At the beginning the thesis deals with the financial crisis 2007 which has lead to the economic recession. It introduces the impact of the economic crisis on the travel and tourim industry in general with the focus on the air transport industry. It mentions the particular measures of the airlines against the economic crisis and characterises the important role of IATA during the economic crisis. At the end of this thesis there is a forecast of the further development of the air transport industry.
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The Establishment of the Travel Agency with the Spezialisation in Hiking Tourism
PANSKÁ, Markéta
As a topic of a bachelor work was chosen a procedure conected with an establishment of a travel agency. The aim of a project is to make a suggestion of an establishment of a travel agency with a speciliaziation in hiking tourism and an analysis of conditions needed for development of tourism in Ledeč nad Sázavou. A procedure included an analysis of an environment of a company and a view on a competition in the field. The results allowed to chose the most appropriate marketing strategy orientated on a noticeable distinction from other touroperators. According to received information was created a marketing mix and a market research confirmed a labour hypothesis.
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