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Data resources analysis of third parties in the Internet environment
Paulech, Michal ; Krajsa, Ondřej (referee) ; Koutný, Martin (advisor)
This bachelor’s thesis is about planning and making of system, which working with thirdparty data sources, mainly Facebook API, Twitter API and Expedia API. This system is monitoring profiles on social networks, their data and content. The system allows monitoring the success of individual profiles on social networks. The system consists of several modules and in the future the system could be extended to include other functionality.
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Marketing in Service-oriented Companies
Matochová, Jolana ; Bílek, Jaroslav (referee) ; Chalupský, Vladimír (advisor)
In my final project I decided to attend to the company Veletrhy Brno, a. s., which product, thus fairs, I investigate as a marketing tool. I performed a comparison with other instruments and analyzed the arguments of the company by exhibitors. I realized therefore a marketing research, where I was finding the reception of fairs in terms of exhibitors at exhibition PRODÍTĚ 2011. After the gathering, analyzing and processing all the information I have reached some conclusions and formulation of proposals of marketing strategy with which my graduate work will introduce you.
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Influence of social networks on communication and culture
Havlíček, Lukáš ; Krhutová, Milena (referee) ; Sedláček, Pavel (advisor)
Má bakalářská práce je zaměřena na problematiku sociálních sítí a jejich vliv na dnešní společnost. Zabývá se jejich historií od prvotních pokusů až po nejnovější globální sociání sítě. Poté práce vysvětluje základní myšlenku vedoucí k vytvoření sociálních sítí i jejich charakteristické znaky. Dále nastiňuje problémy související se snadnou dostupností a nadměrným využíváním sociálních sítí, které následně ovlivňuje lidskou společnost. Práce se věnuje vlivu sociálních sítí na jazyk, mezilidskou komunikaci a kulturní adaptaci.
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Granery in Slaný
Pániková, Natália ; Valový, Přemysl (referee) ; Mléčka, Jan (advisor)
ANNOTATION The task of the bachelor's thesis was to verify the possibility of using a listed Baroque granary in the town of Slaný in the Kladno region for the needs of local residents. By analyzing the place in the context of the city and the wider environment, I came to the conclusion that it is worth preserving the granary in its majestic form for future generations. The possible overuse of the functional use of the old granary beyond the borders of the region is expected in the future. It is also considered with the possibility of conversion to current needs and use in the future. The granary has always been here for the local people and as long as it stands, it will continue to complement the unmistakable character of the city.
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Privacy protection on the internet
Lučenič, Lukáš ; Babnič, Patrik (referee) ; Rosenberg, Martin (advisor)
In this bachelor thesis are analyzed social networks and their security, methods of obtaining information from users and examples of Internet crime. The second part describes authentication methods and authentication protocols. The final section describes a principled own proposal anonymous authentication protocol.
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Multiple-Context Trust Model for a Social Network Using Personality Analysis
Švec, Tomáš ; Zbořil, František (referee) ; Samek, Jan (advisor)
Tato diplomová práce navazuje na bakalářskou práci, ve které byl vytvořen model důvěry pro sociální síť Facebook. Do tohoto modelu jsou zapracovány připomínky z konference UMAP 2013 a ověřena jeho škálovatelnost a flexibilita. V další části práce jsou uvedeny základní termíny z psychologie osobnosti a zkoumána závislost důvěry na osobnosti uživatele. Je vybrán model Big Five k reprezentaci charakteru uživatele a navržen dotazník, u nějž bude zkoumána korelace s modelem důvěry. Tato korelace je na základě sociologických poznatků odhadnuta a později ověřena na reálných uživatelích sociální sítě Facebook.
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Basic aspects of the brand evaluation
Horváth, Martin ; Richter, Vít (referee) ; Dohnal, Radek (advisor)
This bachelor thesis main focus area is the method of evaluating the construction company Goodwill. It describes the behaviour of customers in the construction market, suggests improvements in marketing communication for the selected company and evaluates the methods used to determine the goodwill of the company. It is used to understand the needs of marketing strategies by company management to maintain competition.
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Project of Database for Information System of Social Network.
Pastor, Jiří ; Jakimov, Rostislav (referee) ; Dydowicz, Petr (advisor)
The thesis focuses on evaluation of current hotel information system and brings solution to its inadequacies, including proposals for adequate variations of changes for particular company. The problem is viewed from the position of optimal hardware and software; its structure according to organization of the company. The purpose of this work is to calculate the individual financial solutions.
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