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Using IT for Business Process Support
Dragula, Peter ; Hrnčířová, Ludmila (referee) ; Kříž, Jiří (advisor)
The area of small and medium enterprises (SMEs) is an important factor, in which many see a promise of improvement of the economic situation. It is a well-founded request, and as shown in many advanced economies, this segment is an important part of economy. My thesis involves one of these situations, where a starting entrepreneur, with low capital investments, is looking for ways how to achieve his market goals and how to support business processes with the help of information technology (IT). The IT supported business model here, will be a model, where the main distribution channels are realized with help of IT technologies. With this distribution channel relates the use of social network services as a marketing tool enabling a development of a company and an effective but not capital-intensive tool designed to realize the business targets.
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External communication of small enterprises: A Case Study of Velvet Bakery Prague
Severová, Daniela ; Koudelková, Petra (advisor) ; Vranka, Marek (referee)
Comprehensive and complex communications, which are aligned with the values of a business, play a pivotal role in the functioning of every business. As stated in the introduction, the aim of my bachelor's thesis was to analyse Velvet Bakery Prague's principle communication channels critically as well as in terms of content, plus come up with possible proposals for the streamlining of these. The results indicated a tendency for Velvet Bakery Prague to adopt a more intuitive approach to communications rather than viewing the communication mix in a comprehensive and strategic manner. While the company is able to reach its target audience, shortcomings were noted in terms of exploiting the possibilities offered by the communication tools. A detailed analysis of Velvet Bakery Prague's individual communication channels revealed certain trends which subsequently allowed me to make recommendations for their future communication strategy. Certain reservations were detected in terms of collecting visitor feedback from events which the owners attend with their company as well as the absence of a contact database including data on customers who had made previous purchases with the company. Direct marketing may offer the company a further opportunity to reach potential customers in a more cost effective manner...
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The strategic management in small enterprises in the field of services
MAŘÍKOVÁ, Monika
The aim of the dissertation was to specify and define the strategic management in small enterprises in the field of services. Based on the information gathered, determine the level of strategic management in small service enterprises and propose a general model of strategic management for them. The questionnaire survey method, accompanied by semi-structured interviews with representatives of the company management, statistical methods and contextual analysis were used to meet the target. In order to determine the level of strategic management, a composite indicator of the strategic management implementation level was created based on selected strategic management characteristics (LSM) identified on the basis of literature studies. Based on the points earned, enterprises were divided into three groups, namely: strategically managed, partially strategic, and strategically not managed enterprises. Further, the LSM indicator was determined in relation to the legal form of business, the business focus (scope) and the size of the enterprise (number of employees). Research results show that the level of strategic management in the enterprise depends on the size of the enterprise (the number of employees) and on the contrary doesn't depend on business activity and the legal form of business. Added value to the created model is proposed "checklist", which serves entrepreneurs as a simple guide in implementing strategic management.
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Communication barriers with personnel in small enterprises
Do, Daniel ; Hubinková, Zuzana (advisor) ; Kašparová, Eva (referee)
The aim of this Bachelors Thesis is to analyse the working environment of two small food distribution enterprises, which will examine communication skills of personnel with lower and upper secondary education. The research is aimed at both employees and managers to evaluate their points of view on possible ineffective communication at their workplaces. The data will be obtained by observation and two questioning methods, semi-structured interview with management and questionnaire for the subordinates. In conclusion, both environments will be evaluated and optimization of inner communication will be proposed.
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Economic Efficiency, Competition and Equilibrium in Heterogeneous Production
Průša, Jan ; Benáček, Vladimír (advisor) ; Pertold-Gebicka, Barbara (referee) ; Klein, Peter G. (referee) ; Daraio, Cinzia (referee)
This thesis provides a bridge between two strands of efficiency literature. As we describe in the first part, the theory of efficiency is generally focused on equilibrium and mild devia- tions from it. In contrast, empirical studies document large variations in efficiency that are persistent in real economies. We describe two theoretical concepts as driving forces behind fluctuating performance of companies. Firstly, efficiency is derived from competition and is dynamic by its nature. As production happens in time, changing supply and demand conditions induce the ne- cessity to continuously adjust production processes. These changes are implemented under conditions of uncertainty, which directly leads to regular inefficiencies, implying that out- of-equilibrium situations are normal rather than rare. Secondly, standard models typically rely on price exogeneity to separate technical and allocative components of overall economic efficiency. We point out that this assumption is likely to fail due to extreme heterogeneity of the units of analysis. We elaborate in detail on the significance of heterogeneity in efficiency models, especially the heterogeneity of capital. As a result we demonstrate how various combinations of heterogeneous assets imply further swings in efficiency. We show that integrating both...
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Using IT for Business Process Support
Dragula, Peter ; Hrnčířová, Ludmila (referee) ; Kříž, Jiří (advisor)
The area of small and medium enterprises (SMEs) is an important factor, in which many see a promise of improvement of the economic situation. It is a well-founded request, and as shown in many advanced economies, this segment is an important part of economy. My thesis involves one of these situations, where a starting entrepreneur, with low capital investments, is looking for ways how to achieve his market goals and how to support business processes with the help of information technology (IT). The IT supported business model here, will be a model, where the main distribution channels are realized with help of IT technologies. With this distribution channel relates the use of social network services as a marketing tool enabling a development of a company and an effective but not capital-intensive tool designed to realize the business targets.
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The use of Competitive Intelligence methods for company Intergraph
Kuznetsova, Kristina ; Molnár, Zdeněk (advisor) ; Zumr, Jiří (referee)
Thesis deals with the use of Competitive Intelligence methods for selected IT company. The main objective of this work is the use of competitive intelligence analysis within the company and the characteristics of the company's competitive environment. Another goal is to identify appropriate information sources to obtain information about the external business environment and tools for monitoring them. The theoretical part of this work comes from the professional literature and focuses on the characteristics of competitive intelligence, and the intelligence cycle, including a description of its phases. Furthermore is mentioned the categorization of information sources and described the tools for collecting and analyzing information on the Internet. Part of theoretical part is a chapter devoted to CI in small and medium-sized companies. The practical part of this thesis deals with designing a system of competitive intelligence for a particular company. The first part includes the evaluation of the current situation in the ICT sector. Next chapter contains useful information sources to track and monitor information. Part of the proposed solution is a proposal profile person responsible for the conduct of CI. Thesis contribution in general involves a practical demonstration of using the CI methods possibilities in small business. From the practical side is the benefit mainly evaluating various analyzes, the conclusions and recommendations drawn from them.
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Creative accounting of small enterprises
Hübnerová, Eva ; Procházka, David (advisor) ; Molín, Jan (referee)
The diploma thesis deals with the creative accounting of small enterprises in the Czech accounting practice. Natural effort of companies is a tax reduction. Therefore the techniques of creative accounting in the thesis are divided by whether the company is trying to manipulate the accounting data for tax or non-tax reasons. Theoretical description of techniques of creative accounting is completed cases of findings the tax offices. In conclusion of the thesis there are suggested possible solutions to avoid creative accounting.
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Data and information in a small business
Chrbolková, Markéta ; Lorenc, Miroslav (advisor) ; Hašek, Miroslav (referee)
This MA thesis deals with the management of IT in a small company. The main goal of the thesis is to create a manual for designing and managing the information system of a small company, intended for the managers of these small companies. The first part of the thesis focuses on the theoretical basis. There are definitions of basic terms, and mainly, the analysis of current methodologies for designing and managing the company systems. The second part of the thesis consists of the introduction of a concrete company. Based on experience, and mainly on the knowledge gained during the studies and from the professional literature, the author of the thesis proposes the architecture of the company's system. The conclusion of the thesis then presents the multi-criteria analysis of the alternatives and the economic analysis in order to assess the feasibility.
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