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Business Plan of Cafeteria Foundation
Dušková, Dita ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The thesis deals with the processing of a business plan of cafeteria foundation, that will offer services accompanying program. The theoretical part describes the theoretical background needed to develop the business plan. The practical part includes marketing research, analysis of the current market situation and draft of the business plan.
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Marketing Strategy Proposal
Schwarz, Petra ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with creating a marketing strategy proposal for company GN s.r.o. with focus on marketing mix. Diploma thesis is divided into theoretical, analytical and part of proposals. The theoretical part will be paid to defining the basic principles making marketing strategy proposal, creating marketing mix, product policy, price policy, distribution policy and communication policy, and market analysis. In the analytical part will be analyses current state of the company. In Part of proposals will be the marketing strategy proposal itself with focus on marketing mix.
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Marketing Tools Increasing the Company’s Competitive Strength
Hrbatová, Jana ; Kuráňová, Jana (referee) ; Zich, Robert (advisor)
This bachelor thesis deals with the evaluation of the competitiveness of the FiberTech, s.r.o. company being in the B2B market in telecommunications activities. Analyzing the current state of the company in a competitive environment is supported by macroeconomic and microeconomic aspects. Based on the survey measures to strengthen the company's competitiveness and strengthen our position are proposed.
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Business entity´s risks identification in the field of marketing services using selected methods of economic and strategic analysis
Presse, Michal ; Bohuslav, Tomáš (referee) ; Hanušová, Helena (advisor)
This master’s thesis is focused on business entity’s risk identification in the field of marketing services by using selected methods of economic and strategic analysis. The selected methods are theoretically described in the first part of the thesis. Then, in the following part, we executed these selected methods and, based on the outcomes of these methods, risks are identified and evaluated. Further, three risks of the highest score were chosen and dealt with. Measures to decrease the value of each risk are formulated. At the very end, each of three risks, after the measures were implemented, is evaluated again to prove the suitability of the recommended solution.
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Strategic Development Plan
MRÁZOVÁ, Radka
The aim of this diploma thesis is to elaborate a proposal for Strategic Development Plan of Třemošná for the years 20152025, in cooperation with city officials and company Novi Solutions, s.r.o. The partial aim of the thesis is to carry out a questionnaire survey among the inhabitants of the city and to elaborate a complete analysis of the city in the form of SWOT analysis according to priority areas. Furthermore, determination of the vision and the ensuing strategic objectives, measures, specific activities and indicators for their measurability.
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Marketing Strategy Proposal
Schwarz, Petra ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with creating a marketing strategy proposal for company GN s.r.o. with focus on marketing mix. Diploma thesis is divided into theoretical, analytical and part of proposals. The theoretical part will be paid to defining the basic principles making marketing strategy proposal, creating marketing mix, product policy, price policy, distribution policy and communication policy, and market analysis. In the analytical part will be analyses current state of the company. In Part of proposals will be the marketing strategy proposal itself with focus on marketing mix.
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A proposal to improve the marketing strategy of the travel agency FIRO-tour a.s.
Míchalová, Jana ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The objective of this bachelor´s thesis is creating a proposal to improve the marketing stratégy of travel agency FIRO-tour a.s. The first part of this thesis is focused on a summary of theoretical knowledge about marketing, market segmentation and marketing mix. In the next practical part of the thesis is processed analysis of the market, analysis of marketing mix, SWOT analysis and survey on the perception of the travel agency FIRO-tour a.s the target group. On the basis of the evaluation results is created a proposal to improve to the future.
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Business entity´s risks identification in the field of marketing services using selected methods of economic and strategic analysis
Presse, Michal ; Bohuslav, Tomáš (referee) ; Hanušová, Helena (advisor)
This master’s thesis is focused on business entity’s risk identification in the field of marketing services by using selected methods of economic and strategic analysis. The selected methods are theoretically described in the first part of the thesis. Then, in the following part, we executed these selected methods and, based on the outcomes of these methods, risks are identified and evaluated. Further, three risks of the highest score were chosen and dealt with. Measures to decrease the value of each risk are formulated. At the very end, each of three risks, after the measures were implemented, is evaluated again to prove the suitability of the recommended solution.
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Marketing Tools Increasing the Company’s Competitive Strength
Hrbatová, Jana ; Kuráňová, Jana (referee) ; Zich, Robert (advisor)
This bachelor thesis deals with the evaluation of the competitiveness of the FiberTech, s.r.o. company being in the B2B market in telecommunications activities. Analyzing the current state of the company in a competitive environment is supported by macroeconomic and microeconomic aspects. Based on the survey measures to strengthen the company's competitiveness and strengthen our position are proposed.
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Business Plan of Cafeteria Foundation
Dušková, Dita ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The thesis deals with the processing of a business plan of cafeteria foundation, that will offer services accompanying program. The theoretical part describes the theoretical background needed to develop the business plan. The practical part includes marketing research, analysis of the current market situation and draft of the business plan.
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