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Transfer of Power in a Family Business
Schmidt, Jakub ; Chlebovský, Vít (referee) ; Koráb, Vojtěch (advisor)
Bakalářská práce se zaměřuje na řízení předání moci v malém rodinném podniku Schmidt Reality. Nejdříve definuje a vysvětluje základní pojmy související s procesem předání moci a řízením rodinných podniků. Dále se podrobně zaměřuje na specifika a výzvy spojené s předáním vedení v malých rodinných podnicích, zejména v realitním sektoru. V práci jsou prováděny strategické analýzy zaměřené na optimální přístupy k předání moci, s cílem zajistit hladký přechod a udržet kontinuitu a stabilitu podniku v rámci realitního odvětví.
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Marketing Communication
Baťková, Nikola ; Havíř, David (referee) ; Mráček, Pavel (advisor)
This thesis deals with the design of marketing communication for a family business that sells heating and cooling equipment. The Impulse for the development of the communication is cooperation with the supplier as an authorized sales and service partner. The aim is to design a marketing communication that will be a suitable basis for both the analysed company and the supplier. On the basis of the performed analyses, designs will be drawn up that respect the requirements of the client.
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Performance evaluation of a furniture manufacturing company
Novák, Jan ; Hradečná, Jana (referee) ; Režňáková, Mária (advisor)
The thesis is focused on the performance evaluation of a company manufacturing furniture. In the theoretical part the fundamentals are described, on which then relies the analytical part of the thesis. The analytical part is performed using strategic and financial analysis for the years 2017 - 2022, the results of which are compared with competitors. The results of the analytical part are summarized by using SWOT analysis, according to which recommendations are proposed to preserve or improve the performance of the company.
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Development Strategy of Family Business
Vichr, Matěj ; Bumberová, Veronika (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis involves a strategic development plan proposal within a particular family business. It describes a theoretical framework in the areas of family business, strategic management and change management. Using critical analysis in accordance with the theoretical findings, a proposal of strategic development within a chosen family business is created together with a high-level implementation plan.
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Development of a Small Family Business
Nymburská, Barbora ; Bočková, Nina (referee) ; Koráb, Vojtěch (advisor)
This bachelor thesis focuses on the development of a small family winery in Strachotín under the Pálava Protected Landscape Area. The intention of this work is to analyze the current state of the company and its surroundings, and on this basis to propose specific forms of development, especially concerning marketing activities and expansion of services.
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The Business Plan for the Establishment of Family Farm for the Cultivation and Processing of lavender
Rygl, Luboš ; Veselá, Jitka (referee) ; Bumberová, Veronika (advisor)
The thesis is focused on creating a complete business plan for establishing a family owned lavender farm in the village of Římov. The theoretical part describes the business process from the very idea of starting an enterprise, the assessment of the business plan using the Lean Canvas tool, chosen analytical and research methods as well as creating a given structure for of the business plan which involves eliminating risks, setting up the product and entering the market. The analytical part of the work provides a SWOT analysis of the business environment. In the final part of the thesis both the preferred market strategy and the business model breakdown are proposed.
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Development Strategy of Family Business
Buchanec, Adam ; Záborská, Zuzana (referee) ; Koráb, Vojtěch (advisor)
The master thesis is focused on strategy of development of family business company Ing. Ján Buchanec Technik, which is trading company. In the first part of the master thesis there are theoretical notes. In the second part there are introduced characteristic of company, individual parts of strategic analysis and evaluation of the results of these analysis. The last part concern recommendation, which should have a positive impact on the further development of the family company.
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Development of a Small Family Business
Šimčík, Michael ; Bočková, Nina (referee) ; Koráb, Vojtěch (advisor)
The bachelor's thesis deals with the development of the family business Vinařství Výmola in the village of Mikulčice in South Moravia in connection with the growing labor demand for the operation of the company. At the beginning of the work, analyzes are determined and described, which are then applied to the market in which the company operates and to the company itself. The implementation of the development of the company is scheduled in the design part.
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Development of Services in Family-owned Company
Sušil, Zbyněk ; Mahdalová, Renata (referee) ; Koráb, Vojtěch (advisor)
Tato diplomová práce pojednává o vytvoření nové činnosti existujícího rodinného podniku a nutného podnikatelského záměru s cílem zjistit, zda je ekonomicky výhodné začít s činností správy a údržby nemovitostí. Tato práce dále provádí potřebné analýzy a poskytuje návrhy ve formě marketingového mixu, organizačního a finančního plánu. Na základě předpokládaných finančních výkazů hodnotí výhodnost projektu.
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