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Tabloid as a new medial phenomenom in postcomunist countries
Balatková, Tereza ; Köpplová, Barbara (advisor) ; Jirák, Jan (referee)
Diploma thesis "Tabloid media as a new media phenomenon in post communist countries" deals with the tabloid media in comparison with serious media in post communist countries (examples: Poland and Czech Republic). My diploma thesis looks to the tabloid media as a new phenomenon which appeared in this area after the fall of communism. Diploma thesis searches for a historical and social background of the tabloid media with special regard to the middle European region. I chose Czech Republic and Poland as a examples of this region on which I can demonstrate how tabloid media born and developed and how is their situation on the print media market in both countries. First part of every country chapter starts with the historical and social background, which goes from early 18th century until these days. Second part is analytical. This part analysis data of readership and circulation in both countries to find out how is the real position nowadays of main tabloid media on the print media market in both countries. Diploma thesis also offers short content analysis of main tabloid media in Poland and Czech Republic and short graphic analysis of this tabloid media. Everything together putts a complex look to the development and nowadays position of the tabloid media in post communist countries Czech Republic...
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The position of the tabloid press in Switzerland
Kadaníková, Zuzana ; Köpplová, Barbara (advisor) ; Křeček, Jan (referee)
The thesis "Position of the tabloid press in Switzerland on the example of Blick" deals with the position of tabloid press in general as well as with its development in Switzerland. There is a characteristic of the tabloid press and the necessary economical and social circumstances. The tabloid press is described from the point of view of its signs, form and the way it communicates with the audience. The thesis also describes the history and natural conditions of Switzerland that determinate the development of the press. Switzerland is the country with four official languages that might be regarded as an obstruction to the print media (for example Italian is spoken only by 6.5% of the total 7.785.000 population) on the other hand there is a potential of specialized audience and therefore custom made titles. The third chapter deals with the history of tabloid press in Switzerland on the example of the publishing house Ringier. The tabloid daily Blick has been a part of its portfolio since 1959 (circulation 214.880, audience according to Ringier 628.000). Ringier is one of the most powerful players on the media scene of Switzerland. The last chapter describes the general trend of the change of media towards tabloid type, the trend is supported by the Swiss media quality research done at Universität Zürich.
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Changes of daily Sport through 1999-2006
Kasík, Ondřej ; Bednařík, Petr (advisor) ; Kraus, Jiří (referee)
The graduation theses "Changes of daily Sport through 1999-2006" treats of changes, which this only published sport newspapers in the Czech republic, had to go through after it became the part of the Ringier publishing company in 2002 (till 2002 the publisher of the magazine Sport was the Czechoslovakian sport company). Ringier publishing, which also publishes the tabloid newspapers Blesk, has completely changed the concept of the Sport, graphics and even the personal constitution of the editor's office. Zbyšek Pechr, the exvice general editor of the tabloid newspapers, has become the general editor. Since 2002 you can see elements of infotainment, which means transparency between the informational and entertainment functions. This graduation thesis also covers the position of the Sport compare to other competitors on the czech media market, the internet version of the Sport, the Sunday Sport papers and the Friday Magazine.
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The crisis, mergers, changes in ownership and cosolidation - the economical development of czech media companies in years 2009-2013 and cosequent change of the ownership
Beránek, Jan ; Moravec, Václav (advisor) ; Benda, Josef (referee)
This thesis is dedicated to the significant change in media ownership in the Czech Republic which occured during the Global crisis in 2008 - 2013. In this period almost all foreign owners sold their media to the local enterpreneurs, who took over almost all media houses. This shift happened under generally less comfortable matket conditions, which have hit mostly the printed media. The local enterpreneurs are naturally much more interested in local politics. This text describes these changes and uncovers the economic reasons that led to it, including the extensive research into publicly available, yet not analysed annual reports of media companies. The conclusion is that the foreign owners generally earned well in the Czech market and that they have decided to use the crisis as a good moment to sell. The arrival of new domestic owners caused worries about their possible interference with kontent and by 2017 there are some hints suggesting that they may use the media against the opponents. But there is a fact that may prevent them: the thesis proves how worth the position on the market is. And this should at least limit these efforts.
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The position of the tabloid press in Switzerland
Kadaníková, Zuzana ; Köpplová, Barbara (advisor) ; Křeček, Jan (referee)
The thesis "Position of the tabloid press in Switzerland on the example of Blick" deals with the position of tabloid press in general as well as with its development in Switzerland. There is a characteristic of the tabloid press and the necessary economical and social circumstances. The tabloid press is described from the point of view of its signs, form and the way it communicates with the audience. The thesis also describes the history and natural conditions of Switzerland that determinate the development of the press. Switzerland is the country with four official languages that might be regarded as an obstruction to the print media (for example Italian is spoken only by 6.5% of the total 7.785.000 population) on the other hand there is a potential of specialized audience and therefore custom made titles. The third chapter deals with the history of tabloid press in Switzerland on the example of the publishing house Ringier. The tabloid daily Blick has been a part of its portfolio since 1959 (circulation 214.880, audience according to Ringier 628.000). Ringier is one of the most powerful players on the media scene of Switzerland. The last chapter describes the general trend of the change of media towards tabloid type, the trend is supported by the Swiss media quality research done at Universität Zürich.
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Tabloid as a new medial phenomenom in postcomunist countries
Balatková, Tereza ; Köpplová, Barbara (advisor) ; Jirák, Jan (referee)
Diploma thesis "Tabloid media as a new media phenomenon in post communist countries" deals with the tabloid media in comparison with serious media in post communist countries (examples: Poland and Czech Republic). My diploma thesis looks to the tabloid media as a new phenomenon which appeared in this area after the fall of communism. Diploma thesis searches for a historical and social background of the tabloid media with special regard to the middle European region. I chose Czech Republic and Poland as a examples of this region on which I can demonstrate how tabloid media born and developed and how is their situation on the print media market in both countries. First part of every country chapter starts with the historical and social background, which goes from early 18th century until these days. Second part is analytical. This part analysis data of readership and circulation in both countries to find out how is the real position nowadays of main tabloid media on the print media market in both countries. Diploma thesis also offers short content analysis of main tabloid media in Poland and Czech Republic and short graphic analysis of this tabloid media. Everything together putts a complex look to the development and nowadays position of the tabloid media in post communist countries Czech Republic...
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