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Greenwashing and its recognition by customers
Kohlová, Barbora ; Rosenfeldová, Jana (advisor) ; Zavadilová, Tereza (referee)
The aim of this thesis is to analyse the perception of greenwashing products from the perspective of end users. In the theoretical part, the author first introduces green marketing from which greenwashing is based. Subsequently, greenwashing, its definitions, history, and practices that are important to identifying greenwashing products are discussed in more detail. Also mentioned is the eco-labels function, which is also related to greenwashing practices. In the practical part, the author uses three criteria from the theoretical part to identify three products with greenwashing signs. Using the in-depth interview method, the possibility of identifying greenwashing products by the customers themselves was investigated and their attitude to these products was then investigated. As a result it has been found, that customers are most concerned about composition, eco-labeling, and greenwashing products from organic products.
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Dětští mediální hrdinové
MADAROVÁ, Tereza
This bachelor thesis focuses on children's media heroes. Semi-structured interviews with selected children from ages six to twelve from elementary school in Kardašova Řečice were used for the research. Twenty one children participated in the research were answering questions about favorite heroes, watching TV, reading books or playing computer games. The primary purpose of this thesis was to determine what media heroes children choose, for what reason and where the heroes come from. The secondary purpose are the topics arising from the interviews with children, media consumption by children in general, its possible risk, pertinent regulation by parents and so on.
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Reasons for placing children into children's homes from their parents point of view
Reitzová, Hana ; Šotolová, Eva (advisor) ; Mlčková, Marie (referee)
This thesis puts a goal to find out opinions of parents of children placed into institutional care. We are interested in reasons for withdrawal of children from their care and for placement of children to institutional care or into foster care. In the introduction of the theoretical part there is mentioned history of care for orphaned or deferred children and history of development of theory of attachment. In the next part there is paid attention to developmental psychology with respect to emotions and factors shaping physical and especially psychical child's development. The theory of attachment and psychic deprivation is closely related with this issue and they are described in the next parts of this thesis. With respect to chosen issue the next part discusses the essential statutory regulations, especially Act No. 359/ 1999 Coll. as amended about activity of the authority child protection, then Act No. 109/2002 Coll. as amended about the performance of institutional education or protection education and other related acts. In the introduction of the practical part there are analyzed important aspects of the quality research. The practical part itself is oriented to performed interviews with parents and each of them is continuously processed in form of narrative reconstruction. The center of...
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Punishment of preschool children in present day
BOBU, Monika
Main theme of this bachelor Works punishment in life of preschool child. Work is divided to three parts - theoretical, methodology and practical. The theoretical part is about punishment, education in family, and child and family itself. Methodology part describing key research terms of practical part qualitative research, anchored theory, interview and community circle. Practical part processes and evaluates the results of research conducted with parents and in infant school with kids.
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Theatre work of people with mental disability
Denková, Magdaléna ; Němec, Zbyněk (advisor) ; Kotvová, Miroslava (referee)
The subject of my task deals with the work of disabled theatre performers with the aim to analyze and describe the entire process of creation of a theatre performance in an amateur assemble. Furthermore, the benefit of the dramatic production for both personal as well as social development of the disabled performers, derived from the theoretical assumptions, was evaluated. The work at first highlights the features and classification of the metal retardation degree and is trying to inform about very special expressive approaches in both therapeutics and pedagogy. Much attention is paid to the drama-related therapies, such as dramatherapy and especially teatrotherapy which will underline the outcome of the whole creation process - a performance. The dramatic production itself, set within the framework of the expressive abovementioned therapies, is influenced by the way of the dramatic education and, therefore, its fundamental principles and methods of its creation are presented as well. Through the common instruments employed in the quality research, i.e. the observations and interviews with the participants in the drama-creation scheme, the whole process of the performance creation from rehearsal to the premiere is explored. The research was conducted in a Prague research body dealing with leisure...
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Educational website focusing on experimental teaching physics at the 2nd grade of elementary school
HEJTMÁNEK, Lukáš
The aim of this diploma thesis is to create an educational portal designed to support the teaching of physics at the elementary school with the use of standard web design methods. The purpose of the portal will be to simplify the preparation of teachers for experimental teaching at the 2nd level of elementary schools through a database of experiments and other materials such as videos. The benets of this portal will be veried and evaluated through in-depth interviews with physics teachers at the 2nd grade of elementary schools. One part of the thesis is also an analysis and evaluation of similar web projects dealing with physics teaching. In the rst part of my thesis, I deal with the analysis and evaluation of similar web projects. The next part is focused on the design and creation of the educational portal itself and contains brief information about the design methods and the procedures of creation. In the next section, I will deal with the creation of content for the portal and nally, I will interview the teachers who used the created educational web.
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A Qualitative Study of Strategy Creation in a Sports Organization
Máchová, Marcela ; Tripes, Stanislav (advisor) ; Král, Pavel (referee)
The success of each organization is based on a good strategy. In my master´s thesis I deal with the topic of what is needed to create a good strategy and whether this theory is valid even in the sports environment. In particular, I deal with the creation of the strategy in the Won-hyo Třeboň sports club and how it's management works throughout the strategic planning cycle. The aim of the thesis is to find out how is the management of the club approaching the strategy. If they consider the strategy important. Eventually how do they approach each stage of the strategic planning cycle and how does this reflect the club's outputs? The research has a qualitative essence and is mainly based on interviews with the members of the club who are involved in the strategy creation. I have participated in this research. The result of the thesis is that the management considers the strategy to be important but does not proceed in accordance with the theoretical bases resulting from the research and synthesis of the strategy and strategic planning cycle literature. This fact at the end opens the space for possible recommendations for improving the effectiveness of the strategy in a given sports club.
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Value of marriage by German and Czech generation born in 70s - 80s
Fialová, Jitka ; Dvořáková, Markéta (advisor) ; Jirásková, Věra (referee)
A thesis deals with perception of the value of marriage and of the status of divorced person in Czech and German society. Student observes in her research supposed trend of deviation from the traditional value of marriage by current young generation - potential parents. With this is connected also a supposed change in attitude for divorce. Aim of the theses is to compare that attitude by Czech and German generation. For the final results were used available sources in Czech and German language, which are dealing with this topic and also a method of quality research - unstandardized interviews with people born in 70s and 80s in the area of Czech republic and Germany.
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Marketing strategy of Berg Orchestra
Kašpráková, Soňa ; Černá, Jitka (advisor) ; Vítová Dušková, Marie (referee)
The main goal of this diploma thesis is to create a base of marketing strategy of Berg Orchestra, because of focusing on new target group of younger audience. Theoretical part describes marketing of orchestras and specifics of marketing mix, then issues of segmentation, targeting and positioning. This part also focuses on marketing research, especially on quality research, which is used in practical part of this thesis. Practical part introduces Berg Orchestra, its aims, marketing and analysis through SWOT. Then it offers the quality research itself and in-depth interviews with nine respondents. At the end of this part there is an approximate framework of new marketing strategy with suggestions coming from the applied research.
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