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Projective techniques and work with symbols as a tool for personality development
Bobek, Milan ; Niederlová, Markéta (advisor) ; Šípek, Jiří (referee)
The work focuses on qualitative research of possibilities and limits of the use of picture cards symbols (including Tarot) that would serve the clients in coaching and therapy as a projective technique leading to their deeper self-knowledge and personal development. Respondents told their life story based on picture cards. We show here under what conditions this projective technique brought them new information and inspiration for their self- development, in what forms the method can be applied and what methodical procedures are most effective. The simple clients' description of the selected images did not bring them much substantially new. It began to be more inspirational for them when a consultant added targeted questions, his reflections and hypothetical interpretations, or even explained standard meanings of symbols. Then this technique started to speak to clients more and brought them new impulses. Even more inspiring for them it became, once an element of chance was incorporated - when they pulled out some cards at random. The thesis finally formulates detailed recommended general methodology for projective technique application for personal growth and discusses possibilities and limits of the use of projective methods in coaching, therapy and personal development seminars.
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Application PFT in adults in psychological counselling
Míková, Gabriela ; Čáp, David (advisor) ; Lukavský, Jiří (referee)
This bachelor thesis handles the possibilities of applying the Rosenzweig PFT in psychological counselling concerning the adult population. At first, the definition of psychological counselling in our environment is discussed. The following chapter deals with projective methods in psychological diagnosis of adults. This bachelor thesis aims to describe Rosenzweig PFT, mainly its administration, evaluation and description of psychometric indices. Several examples of application of this method in various fields of theoretical and applied psychology are included. The main area of this bachelor thesis is dedicated to the possibilities of usage of this method within psychological counselling. This work covers specific diagnostic possibilities of application of this method supported by research studies. The empirical part deals with measuring of development and type of reactions of subjects who went through the intervention program. Rosenzweig PFT is used in order to record the expected change.
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Projective techniques and work with symbols as a tool for personality development
Bobek, Milan ; Niederlová, Markéta (advisor) ; Šípek, Jiří (referee)
The work focuses on qualitative research of possibilities and limits of the use of picture cards symbols (including Tarot) that would serve the clients in coaching and therapy as a projective technique leading to their deeper self-knowledge and personal development. Respondents told their life story based on picture cards. We show here under what conditions this projective technique brought them new information and inspiration for their self- development, in what forms the method can be applied and what methodical procedures are most effective. The simple clients' description of the selected images did not bring them much substantially new. It began to be more inspirational for them when a consultant added targeted questions, his reflections and hypothetical interpretations, or even explained standard meanings of symbols. Then this technique started to speak to clients more and brought them new impulses. Even more inspiring for them it became, once an element of chance was incorporated - when they pulled out some cards at random. The thesis finally formulates detailed recommended general methodology for projective technique application for personal growth and discusses possibilities and limits of the use of projective methods in coaching, therapy and personal development seminars.
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The marketing research of the image of sports brands
Vacková, Kateřina ; Voráček, Josef (advisor) ; Čáslavová, Eva (referee)
Title: The marketing research of the image of sports brands Objectives: The objective of the inquiry is to identify the image of the 5 best known sports brands on the Czech market from the Prague generation Y point of view, whose age limit is defined by Bergha (2012). At the very end of the survey we then compare the acquired results with one another. Methods: The center of interest was the brand and how the consumer perceives it. The marketing research, used in this survey in the form of the electronic inquiry, can be assessed as quantitative with the use of qualitative techniques. It is based on studying the respondents' approach to competitive brands from one market segment. As crucial in the questionnaire was a battery of personal qualities, which was however supplemented by modified projective techniques, i.e. association tests and emotional connection of brands with colours. Results: The inquiry results show that among strongly perceived personal qualities of the examined sports brands is "trustworthy" which gives the impression of active life and health. Among neutrally perceived attributes is "exciting" and quite unapt characteristic is "aggressive". When evaluating the emotionality of the brands by means of limbic mapping, colours like black, white, blue and red predominantly dominate....
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Using of colored modification of Wartegg´s drawing test by people with deppresion
TŘÍSKOVÁ, Kateřina
This bachelor thesis is focused on working with coloured modification drawings of Wartegg's drawing test for people with emotional disorders, specifically depression. The main goal of the theses is to describe the diferentialities in working with WZT in comparison among two groups people with diagnosed depression and without depression. In the theoretic part are described starting-points for search. It´s about research of professional literature, which is on the same topic. Here are described projective methods, projective techniques and projection. The main part desribes the character of the Wartegg drawing test and its history. Next, the thesis includes a chapter about depression. Here the illness is described, as well as its symptoms, causes a manifestations in drawing. In the practical part it deals with the research and description of differencialities in drawings of people with diagnosed depression and those without depression. It is focused on characteristic features in drawing among people with depression.
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Analysis of perception of gender roles
Šuhajová, Irena ; Pauknerová, Daniela (advisor) ; Ticháková, Zuzana (referee)
Masters thesis "Analysis of perception of gender roles" describes opinions of current society on status of men and women. The objective of the diploma thesis is to gain information about how people perceive gender roles and gender stereotypes. It is very important to discover whether today society still follow gender stereotypes. The theoretical part focuses on description of gender history from period of industry revolution to the present. Furthermore, it defines and deeply describes gender roles and stereotypes and indicates results of several researches that focused on gender issue. The empirical part analyses results of questionnaire survey which was discovering perception of gender roles on a conscious level of human. Second part of the empirical analysis, unstructured interviews and projective techniques, such as test of unfinished sentences and implicit association test, which examined perspectives on this issue in relation to subconsciousness. The conclusion evaluates and compares results of each method used in this paper and deduces verdicts specifically attitudes of current society.
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Specific use of art therapy in ethopedy
HANZLOVÁ, Michaela
The purpose of my bachelor thesis is to systematize the findings acquired in the intership in the reformatory institution in Jindrichuv Hradec. I have been organizing regular arttherapeutic activities in the institution for two years, these activities are based on the specifics of working with youth with behavioral disorders in general in the system of ethopedy institution, and also on the relation to specific clients at the workplace - on the basis of individual case reports. I would like to mention the procedures that have been proven functional or which were unsatisfactory and needed to be adjusted.
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The color modification of the Wartegg´s drawing test in autistic children
KRAFTOVÁ, Tereza
The aim of this work is to determine processing characteristic of drawing Wartegg drawing test and its modifications colorful children diagnosed with autism. The theoretical part deals in detail with projective techniques characteristic of children's drawings, symbolic motifs and colors, not least focusing on Wartegg drawing test and its basic aspects and on the topic of autism. The empirical part is devoted to research, formal and substantially worked the fields and the characteristics of autistic children and significant findings in the fields that relate to autistic features and expressions.
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The emerging market of cosmetics for men: An investigation of consumer behavior in Czech republic
Orlichová, Zuzana ; Chytková, Zuzana (advisor) ; Stříteský, Václav (referee)
The aim of this study is to describe adoption barriers emerging on the cosmetics for men market through market research and consumer behaviour exploration. The relationship men have with the cosmetics is not easy to understand, so the purpose of this study is to explore on what is based their relationship to cosmetics market - why some are ready to use cosmetics while other reject. Regarding market of cosmetics for men, there are the barriers that prevent in adoption of cosmetics. The thesis would reveal what influence the social decision making, and would go deeper into what influence men; and what the relationships with products, brands, services, and environment they have. The conclusion will be the interpretation of the adoption barriers on cosmetics for men market.
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The Utilization of Coloured Modification of Wartegg Drawing Test at Women with Eating Disorders
ŽALOUDKOVÁ, Kateřina
The bachelor thesis is concerned with the utilization of coloured modification of Wartegg Drawing Test at women with eating disorders. In the theoretical part it has given the elaborated overview across drawing projective techniques with the emphasis on the coloured modification of Wartegg Drawing Test. Further the thesis pushes ahead with eating disorders, their causes, manifestations and therapies. There are processed the casuistries of three patients in the empirical part, they are appended about the drawing tests and their description and interpretation. In conclusion of the study, the representative characteristics in the coloured modifications of Wartegg Drawing Test at women with eating disorders and some specifics in work with them are pointing out.
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