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Maloobchodní informační systém
Mušková, Lenka ; Zadražilová, Dana (advisor) ; Ambrož, Petr (referee)
Touto bakalářskou prací bych ráda pomohla mému zaměstnavateli SD Jednota Moravský Krumlov při hladkém průběhu implementaci maloobchodního informačního systému v praxi. Součástí práce je teoretická část, která charakterizuje význam a důležitost maloobchodního informačního systému z pohledu družstva, personálu, dodavatelů a ostatních subjektů. Další částí je analýza silných a slabých stránek maloobchodního informačního systému. Aplikační část se zabývá charakteristikou jednotlivých operací a vyhodnocením implementace maloobchodního informačního systému.
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Assesment of shopping atmosphere of selected retail chains in Prague in Spořilov
Halvová, Aneta ; Chylíková, Hana (advisor) ; Špačková, Michaela (referee)
This thesis deals with the assessment of shopping atmosphere of three retail units in a designated area in Prague in its part called Spořilov. Author evaluates three different formats of sale of following multinationals: Ahold Czech Republic with its supermarket Albert, REWE Group with its Penny Market a discount unit and Tesco Czech Republic with its format of sale Tesco Express. The work is divided into several chapters. The first part defines the shopping atmosphere, then presents the residential unit Spořilov, finally talks about the main characteristics of selected retail chains in the theoretical part. There is a subjective evaluation of the selected retail units and marketing survey in the pracitical part. For final assessment was used the SWOT analysis.
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Services to customer in selected shop
ZELNÍČEK, Vavřinec
Retail services represent a very wide range of activities can take many forms, and their importance may vary. In order to analyze these services had to be given the scale of this study selected a particular retail unit, which offers enough services, while here these services play a relatively important role. For this purpose, has been selected shop offe-ring consumer electronics, which is part of the electrical chain OKAY. The aim was to assess the current situation in the provision of services in the retail unit and on the basis of these findings then suggest suitable measures that could possibly help to improve this situation. During this analysis were determined range, as well as quality and prices of indivi-dual services. Services were assigned through a selected one of the operations in the pre-literature search, sales and after sales and distribution was carried out on paid and unpaid services. Some (mainly paid) services were then compared with the services offered by competing shop, located less than 2 km from selected retail unit. The data needed to perform this analysis was obtained on the basis of observation and investigation in the selected drive. Observations took the form of purchases from the position of the simulated fictitious customer. Subsequent investigation then took place in the form of an interview with sales manager and regional manager for electrical OKAY. Information thus obtained, were then used for the analysis, processing services. The next stage of investigation held, by individual consumers in the form of inquiry. The results of this investigation, then served as the basis for the development of synthetic parts of the analysis. Based on the shortcomings of the proposed measures, which should contribute to the improvement of services in selected retail unit, while it was recommended to introduce some new services that are currently in the shop of this type should not be missed. All these measures were designed to minimize impact on the cost of running the store.
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The meanig and using marketing in retail
KUTHEILOVÁ, Adéla
The aim of the bachelor thesis was to determine whether the selected company uses marketing and propose changes that would lead to improving the current situation. The first part of the thesis is focused on obtaining theoretical basis. This base was obtained by studying literature. In the second part the author has analyzed company and its surroundings. Also marketing research has been carried out in the practical part. Thanks to the results of the analyzes and market research the author has created suggestions for improve the current situation.
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The use of mystery shopping as a tool for the effective control of sales staff
Suková, Lenka ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The thesis deals with mystery shopping and its use in practice. The goal of thesis is to identify and analyze the possibilities to use this method as a tool for the effective control of sales staff. The thesis is divided into three chapters. The first chapter contains information about retailing and its division. The second chapter deals with mystery shopping including: introduction of the method and its history, MS technics, internationally valid standards for MS and characteristic of the mystery shopper. The last chapter focuses on practical research which was carried out in cooperation with O'Neill company.
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An assessment of shopping atmosphere in two Starbucks coffee-houses
Chomová, Petronela ; Chylíková, Hana (advisor) ; Drozen, František (referee)
This bachelor thesis focuses on the shopping atmosphere in two Starbucks retail units in Prague. In this work I investigate the coffee-houses on Malostranské Náměstí and Václavské náměstí. The work is divided in three parts. The theoretical part defines the concept of shopping atmosphere, its evaluation criteria and methods used to evaluate. The second chapter draws attention to closer performance of the company. In the practical part, the units are compared by two different methods.
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Evaluation of investments throught the example of Tesco Stores ČR plc.
Vaněk, Ondřej ; Mikan, Pavel (advisor) ; Scholleová, Hana (referee)
Abstract: The aim of the work is to evaluate six different projects of the expansion of the company Tesco through opening new stores and choosing the best option on the general level. Shops differ from each other by their size (express, supermarket, hypermarket) and by the way of obtaining the required area (lease, building an own store). The whole thesis is divided into three parts. The theoretical part describes the development of the Czech retail market with food since 1996, when Tesco entered the Czech market. Methodology part describes different methods of evaluating investments. Practical part compare above mentioned projects with each other by using the methods described in the methodological part. The thesis found as the most suitable way of expansion the express format store, realized more likely by the option of lease than building a new store. However author mentioned that decision, if it is better to open the store in the leased place or built an own store significantly depends on specific terms of the project and it is not possible clearly decide on the general level. The thesis was written on the base of data provided for the purposes of this work by Tesco Stores ČR plc.
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Assessment of the shopping atmosphere of retail chains Globus and Tesco
Scheubová, Lucie ; Chylíková, Hana (advisor) ; Filipová, Vladimíra (referee)
This bachelor thesis handles the analysis and assessment of the shopping environment and shopping atmosphere of hypermarkets Globus and Tesco. For my thesis I chose stores in Prague 5 - Zličín. In the first part I am dealing with description of the particular inducements of the shopping atmosphere. I introduced characteristic, business activity and operations of these retail chains. The assessment is based on my subjective analysis and on questionnaire. It enabled me to find out objective opinions of customers and to asses the shopping atmosphere of these stores.
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