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Proposal to improve the marketing mix for new product of the company DITON s.r.o
Ouroda, Petr ; Adamová, Ivana (referee) ; Havíř, David (advisor)
The topic of this bacherol thesis is a proposal to improve the marketing mix for a new product of DITON s.r.o. The work is divided into three parts, where in the first part we will analyze in detail the theory of marketing, marketing mix and its tools. In the second part we will deal with the analysis of the current setting of the marketing mix in the company DITON s.r.o. and its application to the newly included product in to the assortment. The final part will be devoted to proposals to improve the marketing mix of the company, in order to increase the sales volume of the new product.
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Proposal to improve the marketing mix of the company
Mikulec, Martin ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor thesis focuses on the analyzing of the marketing mix of a company that specializes in the production of custom-made furniture. In the first part are explained basic theoretical concepts from the field of marketing. In the second part is anylyzing the current state of the company's marketing mix based on the analysis of the current state, the third part of this thesis makes suggestions for improving the marketing mix.
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Cost analysis of a rainwater sewer system
Rubáč, Jaroslav ; Mikulík, Michal (referee) ; Aigel, Petr (advisor)
This bachelor thesis focuses on analyzing the costs associated with constructing rainwater sewerage systems, considering factors such as the drainage area size, average precipitation in the specific location, and the material characteristics of the sewerage. The practical part provides preliminary and estimated costs for structures with a maximum drainage floor area of up to 350 m. The theoretical section offers an overview of the components of rainwater sewerage systems, their implementation, methods of rainwater management, and relevant legislation. Additionally, terms such as price, costs, and construction budget are explained, including aspects related to them.
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Marketing Mix Proposal of Newly Emerging Business Activity
Husáková, Tereza ; Havíř, David (referee) ; Milichovský, František (advisor)
The master's thesis focuses on the creating of marketing mix a newly emerging business planning to enter the market. Initially, the main objective is defined, along sub-goals for its achievement, and the processing methodology is described. Building upon the theoretical insights in the first part, these findings are applied to a specific business introduced in the second section. The final third part is dedicated to proposed solutions derived from the practical section.
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Proposal to improve the marketing mix of a selected company
Cahlík, Petr ; Havíř, David (referee) ; Milichovský, František (advisor)
This bachelor's thesis focuses on examining the present marketing strategies employed by Svoboda Sklenářství s.r.o. The theoretical section delves into fundamental marketing principles and the marketing mix, which are then put into practice by analyzing the chosen company in the subsequent analytical section. Additionally, the practical segment offers suggestions for enhancing the current marketing mix and optimizing promotional efforts, aiming to strengthen market standing and attract fresh clientele.
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Valuation in the settlement of building insurance claim in model situations
Růžek, Matyáš ; Cupal, Martin (referee) ; Doležalová, Monika (advisor)
The subject of the diploma thesis is the comparison and evaluation of approaches and methods of valuation of selected building for insurance purposes. The thesis is motivated by the perspective of harmonization of domestic legislation regulating real estate valuation with foreign valuation standards. The theoretical part of the thesis presents the legislative framework of insurance and defines key concepts and principles in the field of valuation to the extent given for the needs of insurance companies. The analysis of domestic approaches and methods of valuation, as well as approaches and methods based on foreign standards, seeks a common initial basic platform for the harmonization of valuation standards. In the practical part, a reference building, an existing family house in the Karviná district, was chosen to simulate procedures within the framework of liquidation of an insured event and comparison of valuation methods. Based on the construction description of the reference building, the valuation is carried out using selected methods and then according to commonly used methodologies of insurance companies. The values obtained are compared and at the end of the work there is a proposal for an optimal approach to the valuation of buildings with the aim of more accurate calculation of insurance claims. The research methods used in the thesis are searches of domestic and foreign literature, analysis, comparison, own calculations, simulation and methods of valuation of buildings within the necessary scope of applicable legislative standards.
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Implementace biopotravin a lokálních potravin do společného stravování
MOUČKA, Petr
Various efforts to reduce greenhouse gas emissions are increasingly being seen around the world. Agriculture and the food sector contribute to greenhouse gas emissions, and therefore it is necessary to introduce measures aimed at their mitigation. Organic food and short supply chains are associated with lower environmen-tal impacts, and school canteens offer great scope for mitigating climate change just by implementing these measures. An often-mentioned problem is the higher financial costs of buying organic or locally produced food. This work shows that, in the case of choosing the right ingredients and involving the right logistics, the fi-nancial costs for one portion do not have to exceed 1.5 % of the price increase. The work also shows that the implementation of organic food is not necessarily as key to mitigating climate change as the implementation of local food. To apply these results to other cases, research focused on specific canteens and their possibilities for the supply of local food is necessary.
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Marketingový mix vybraného podniku
KLEPLOVÁ, Martina
The bachelor thesis deals with an evaluation of a questionnaire survey of the marketing environment of the Solnice Restaurant in České Budějovice. Subsequently, a SWOT analysis is conducted to determine the restaurant's position in the market. The aim of the work is to propose improvement in options for the marketing mix based on the results of the questionnaire and SWOT analysis
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Analysis of the Real Estate Market in the Selected Location
Meškanová, Tereza ; Krejza, Zdeněk (referee) ; Vítková, Eva (advisor)
This bachelor's thesis deals with the analysis of the real estate market with apartments in the city of Brno in the given period of time in 2022 and 2023. First of all, it defines the basic concepts terms related to this issue. Subsequently, it briefly presents the environment in the form of the basic characteristics of the city of Brno and a brief introduction to the market and its development. It establishes criteria and divides them into two basic groups – main and minor. Based on these criteria, it then evaluates their influence on the unit price of the apartment for individual years. In the last part, it compares the two evaluated years in terms of the influence of the criteria and in terms of price. And last but not least, it advises future apartment buyers on what parameters to focus on when choosing an apartment.
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Analysis of the Development of Prices of Construction Projects and Materials in the Territory of the Slovak Republic
Hopocký, Adam ; Ďubek, Silvia
In recent years, the global economy has developed unpredictably. This unpredictable and unstable development has also affected the construction industry, not only in the territory of the Slovak Republic, but all over the world. This unexpected development of the market, which has caused an increase in the prices of building materials and construction work, has also caused complications, and the slowing down and subsequent extension of construction time. The relevant authorities have tried to compensate for the impact by implementing certain remedial measures.
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