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Marketing of the Selected Sport´ Institution
Maštalíř, Adam ; Hrůza, Filip (referee) ; Hanušová, Helena (advisor)
The bachelor thesis Marketing of the Selected Sport Institution deals with the analysis of contemporary marketing state of the handball club Handball KP Brno and aims to propose suggestions for its improvement. The theoretical part introduces the subject matter of sports marketing and describes types of analyses such as PEST, Porter‘s five competitive forces and SWOT analysis that are used later on in the thesis. The suggestions for future practical use are based and created on conducting these analyses.
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Business Plan of Development Entrepreneuship
Majlišová, Simona ; Ing.Peter Tkáč (referee) ; Bartoš, Vojtěch (advisor)
The present dissertation is the design of a company's business plan, with a view to the construction of a servis, with all the important factors such as economic and non-economic factors, and legislative changes in the branch taken into consideration. Last but not least, the economic standing of the company is also evaluated. The project is simultaneously assessed from the viewpoint of potential implementation of the proposed solution.
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Evaluation of the Financial Situation of the Company and Proposals for Its Improvement
Rybová, Zuzana ; MBA, Pavel Šafránek, (referee) ; Pernica, Martin (advisor)
This diploma thesis deals with evaluation of the financial situation of the company ABC, a.s. from 2011 up 2015. The diploma thesis is divided into three main parts. The first part contains the theoretical knowledge from the professional literature that is subsequently applied to the company analysis. The company is introduced in the second part and there is also performed the strategic and financial analysis with the help of the selected methods. In the last part there are suggested the measure on the basic of the results of the analysis that should lead to the improvement of the existing financial situation of the company.
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Strategic Analysis of Cheese Shops
Juříček, Alan ; Filípek, Ivan (referee) ; Kaňovská, Lucie (advisor)
This diplom thesis with title „Strategic analysis of cheese shops“ deals with an analysis of real company which offers foreign cheese and specialities. The theoretical part defines general metodology and tools of strategic management. The analythic part shows how these tools are implemented into this real company and provide us internal and external strategic analysis. On the base of these facts are suggested future steps to improve economical situation of that company.
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Business Plan of Housing Construction.
Vlčková, Klára ; Ing.Vladimír Kuchař (referee) ; Kocmanová, Alena (advisor)
Bachelor’s thesis analyses problem connected with implementation of a housing construction as a business plan. It includes theoretical description of prospectus, appreciation of housing construction in The Czech Republic and analysis of general and professional entourage of a company. In the end, there is a proposal of realization prospectus in monitoring company and alternatives of financing this kind of project.
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The Marketing Mix Proposal in the Company
Kaňa, Vojtěch ; Ostrý, Vlastimil (referee) ; Novák, Petr (advisor)
The diploma thesis deals with marketing mix of football club FC Zbrojovka Brno. Thesis contains four main chapters. The first chapter gives a definitions of basic theoretical terms in general view of marketing. The main aim of the second chapter is to analyse football club itself on the basis of gained theory knowledge and market research. The most important chapter is the third, which describes suggestions of changes and steps to improve current marketing mix of the club. The last chapter pays attention to economic evaluation of suggested changes.
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Electronic Types of Marketing
Habart, Lukáš ; Kousal, Ivan (referee) ; Dydowicz, Petr (advisor)
The content of my bachelor thesis is analysis of company’s marketing. In my study I am going to consider if company adequately use especially electronic types of marketing, summarize the most important types of e-marketing, its trends and finally set of optimal solution.
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Business Plan
Zimolová, Miluše ; Skoumal, Zdeněk (referee) ; Bayerová, Vladimíra (advisor)
The aim of my Master thesis “Business Plan Company“ is to provide a solution for a successful develop a small company, which will have a real potential to find its stable position on the current market. My Master thesis consists of a theoretical part, problem analysis and my own proposal of the solution. The theoretical part deals with the key findings and solutions, which are further applied in the next part of my work. Analysis is focused on prezent and future company environment. Concrete recommendations have been formulated on the basis of analysis conclusions. The final proposal is formulated into a komplex procedure, which provides the way to reach company development.
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Strategic Analysis of Company and Improvement Suggestions
Delina, Daniel ; Lipowski, Radim (referee) ; Koleňák, Jiří (advisor)
This thesis with title "Strategic Analysis of Company and Improvement Suggestions" deals with the theory and practice of strategic management. The theoretical part describes a general methodology of the strategic analysis of an enterprise from which the optimal strategic plan is generated. In the practical part a real company is analyzed, according to the methodology mentioned in the theoretical part. Complex analysis of its internal and external environment are carried out. Based on the acquired information the SWOT analysis is made, which serves as groundwork for developing appropriate strategy and comparison with the current strategic plan.
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Business Plan of Cafeteria Foundation
Křížová, Iveta ; Dvořáková, Kateřina (referee) ; Heralecký, Tomáš (advisor)
The work deals with the processing of business plan of cafeteria foundation, designed for different age groups of customers and customers with different interests. The theoretical part describes the theoretical background needed to develop the business plan. The practical part includes marketing research, analysis of the current market situation, SLEPT analysis, SWOT analysis and draft of the business plan with predicted financial plan.
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