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Evaluation of the Financial Situation of a Company and Proposals for Improvements
Lachman, Radim ; Dalecký, Tomáš (referee) ; Zinecker, Marek (advisor)
The diploma thesis deals with the evaluation of the economic health of a selected company using selected methods of financial and strategic analysis for the period 2017-2021. The theoretical part deals with the theoretical framework of strategic analysis, which emphasizes the analysis of the external and internal environment of the company analyzed and the application of selected tools of financial analysis. In the practical part, these theoretical starting points are applied in the conditions of the analyzed company. The design parts of this work are then formulated measures aimed at improving the level of financial management of the company.
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Proposal of Competitive Strategy of Company
Števanka, Ladislav ; Raška, Michal (referee) ; Zich, Robert (advisor)
This Master’s thesis analyses the current status of the small selling company, which sells sport articles. The thesis investigates impact extenrnal environment on the firm and also analyse internal environment. It defines strategic targets, contains propsal of competitive strategy of the company and its time implementation.
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Strategy of Family Business Development
Veselý, Tomáš ; Šimberová, Iveta (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis deals with a development stratégy design for family business Víno Pokorný. The first part of this thesis defines the theoretical concepts needed to be dealt with in respect of this issue. Part two contains a current state analysis of family business Víno Pokorný and the last part of this thesis presents development stratégy plans for the family business, based on the business current state analysis.
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Prospectus – Opening School of Selfdefence
Zelníček, František ; Musil, Tomáš (referee) ; Heralecký, Tomáš (advisor)
The purpose of my master‘s thesis is to open new school within EWTO in Vysočina region, concretely in Žďár nad Sázavou, and consequently spread the influence of EWTO in Czech republic. Part of my thesis is dedicated to determine the best investment option, analyse external environment, define conditions for foundation of a new school, propose convenient pricing policy and compile entrepreneurial plan in order to get mid-term bank loan.
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Atraktivita odvětví těžebních činností v lesnictví
Pavelcová, Kristýna
Pavelcová, K., The attractiveness of the logging sector in forestry. Master thesis. Brno: Mendel University in Brno, 2023. This thesis analyses the logging sector of the forestry industry. The aim is to determine its attractiveness and to recommend a strategy to existing firms in the sector and firms that are just entering the sector. The analytical tools used to achieve this objective are PESTLE analysis, Porter's five forces model, EFE matrix, GE matrix and SPACE matrix. Recommendations are made in response to the identified opportunities and threats of the sector, taking into account the attractiveness of the sector. PESTLE analysis and Porter's Five Forces Model are used to analyse the sector and identify opportunities and threats. The evaluation of the EFE matrix, GE matrix and SPACE matrix provides information on the degree of attractiveness of the sector and the appropriate form of strategy for the business.
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