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I Live Tarot
Oplatková, Hana ; Vondřejcová, Silvie (referee) ; Klímová, Barbora (advisor)
Private deck of cards created during six-month survey and documentation of daily experiences. The package contains 49 cards and it is inspired by a set of 78 tarot cards. Text content - reverse side of the card was created using diary notes. Face side of the card was chosen as a representation of processes taking place usually in days when the card was read.
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Comparing of media image of Topolánek,Fischer and Nečas government in periodical Týden
Jelínková, Milena ; Jirák, Jan (advisor) ; Vochocová, Lenka (referee)
The thesis deals with a compare of media image of Topolanek, Fischer and Necas government in periodical Tyden. I took two aims - first, to find out if any opinion inclination or political orientation is expressed in articles about Czech governments published in the periodical Tyden, second, to compare media image of all three governments among themselves and to trace potential differences. The theoretical section focuses on objectivity and bias, construction and representation. Substantial part of the theory is comprised of specific political communication and mediatisation together with trends in this field recognized in last decades. The empirical section is composed by quantitative analysis that compares representative articles and it is added by an content analysis of front pages of the periodical Tyden. Regardless of a fact, that the Jan Fischer government was very popular in public, the media picture of this particular government is rather negative comparing others. On the contrary there were found specific features showing that the Mirek Topolanek government was pictured more substantially. In generally the periodical Tyden uses negativity and stereotypes in articles about governments but in no case this is a predominant procedure of media products construct. The media picture of last three...
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The influence of personification representation in learning materials on retention of learned knowledge
Stárková, Tereza ; Lukavský, Jiří (advisor) ; Morávková Krejčová, Lenka (referee)
In this master thesis, we studied the effect of the use of graphical personification in multimedia learning materials on positive and negative affect, and retention and transfer of the acquired knowledge. According to the Cognitive-Affective Theory of Learning with Media, graphical personification, as one of the main forms of emotional design, could increase the learning outcomes by means of elevated positive affect. The theoretical section of the thesis describes the underlying theories of emotions, emphasizing the Cognitive-Affective Theory of Learning with Media. The respective subsections are dedicated to cognitive multimedia learning principles, emotional design and the Cognitive Load Theory. The experimental section describes a replication and an extension of the original study by Mayer and Estrella. In our experiment, we used an incomplete 2 x 3 between-subject design with independent factors being the use of personification in learning materials (three levels) and the presence of eye tracker in the experimental setup (two levels). We have found no significant effect of graphical personification in learning materials on positive affect, retention or transfer of acquired knowledge. The participants that were given learning materials containing personification and were subject to eye tracking...
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The character of Wisdom in Holy Scripture
Červinková, Alena ; Větrovec, Pavel (advisor) ; Mikulicová, Mlada (referee)
Bachelor thesis "The figure of Wisdom in Scripture" is concerned with the theme of wisdom in general, then the concept of wisdom today, in the cultures of the Near East (Egyptian and Mesopotamian cultures) and in the Bible, and especially the concept of wisdom in Israel. Separately, discussed the topic of personification. The analysis in the second part focuses on the characteristics of wisdom, expressed either in attributes in Wis 7.22 to 8.1 and from 8.1 to 9.6 in Ex. The analyzes of texts is used narration and linguistic dividing means and the conclusion are the main themes of both the concept of wisdom compared. Attention will be focused on topics in which the texts are identical or similar. Keywords Sapiential books, Wisdom, Word, personalization
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The Hidden Avant-Garde. Czech Avant-Garde Fiction between Individualism and Collectivism
Malá, Zuzana ; Janoušek, Pavel (advisor) ; Hrbata, Zdeněk (referee) ; Flaišman, Jiří (referee)
in English This work focuses on the Czech afterwar avant-garde and its fiction in the wider European context. The main goal of our writing was diversifying literary historical field by integrating genre of short story and its authors into the interpretive frame of the prepoetistic avant-garde. We could intrude a canonic picture of the Czech avant-garde by enriching the interpretive frame of the new genre (short story) and new, often hardly known or forgotten, writers. Last but not least by doing so we were able to questioned and problematized basic oppositions such as expressionism × avant-garde, and mainly individualism × collectivism. We introduce the principal opposition individualism × collectivism, which in our opinion, organizes afterwar literary discourse, as a main connecting line between Czech avant-garde art and European art (collective and one of its manifestation - crowd, as one of the main themes of modernism and avant-garde). We interpretate beyond this scope the fictions of French unanimism as the main inspiration of the Czech afterwar avan-garde and its (collective) fiction as well.
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Figures of speech in non-literary translations
Mazancová, Zuzana ; Králová, Jana (advisor) ; Eichl, Radek (referee)
The present thesis deals with figures of speech in non-literary texts and with the problems connected to their translation. The first part is dedicated to the theoretical description of figures of speech. First we deal with their definition according to the Czech and Spanish terminology and next we proceed to the figures that can be expected in popular science texts. We deal mainly with metaphors, their classification and opinions of translation scientists about the possibilities of their translation; but we mention also simile, metonymy and synecdoche. The second chapter is dedicated to popular science texts, to the problems connected to their translation, to the presence of metaphors in this type of texts and to their translation. In the second part we describe the analysed texts and the methods used in our work; the third part deals with the results of our analysis. During our analysis we found the same amount of figures of speech in both languages. Metaphors predominate in both languages, but while in Czech they represent the absolute majority of all figures, in Spanish they represent only a half of all the examples. Personification also appears many times in Spanish texts, but in Czech texts it doesn't appear in such a large measure. Metonymy, synecdoche and rhetorical question are represented...
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Comparing of media image of Topolánek,Fischer and Nečas government in periodical Týden
Jelínková, Milena ; Jirák, Jan (advisor) ; Vochocová, Lenka (referee)
The thesis deals with a compare of media image of Topolanek, Fischer and Necas government in periodical Tyden. I took two aims - first, to find out if any opinion inclination or political orientation is expressed in articles about Czech governments published in the periodical Tyden, second, to compare media image of all three governments among themselves and to trace potential differences. The theoretical section focuses on objectivity and bias, construction and representation. Substantial part of the theory is comprised of specific political communication and mediatisation together with trends in this field recognized in last decades. The empirical section is composed by quantitative analysis that compares representative articles and it is added by an content analysis of front pages of the periodical Tyden. Regardless of a fact, that the Jan Fischer government was very popular in public, the media picture of this particular government is rather negative comparing others. On the contrary there were found specific features showing that the Mirek Topolanek government was pictured more substantially. In generally the periodical Tyden uses negativity and stereotypes in articles about governments but in no case this is a predominant procedure of media products construct. The media picture of last three...
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The operating system fundamental navigators UI Specification for 60 years older users
Fišer, Michal ; Pavlíček, Josef (advisor) ; Bouda, Petr (referee)
The Bachelor thesiss goal is to create UI specification of an operating system which is serving for people with reduced ability to adapt. Its based on analyzes of todays operating systems. It has motivation, definition of goal, personification, UseCase, script, logic and graphic design.
The first part contains introduction into theoretical problems needed to create UI specification. Next is explanation of what is the operating system and a comparison of operating systems nowaydays (the background information for building this specification is made by their pros and cons )
The second part is focused on UI specification, which is already made, containing motivation, definition of goal, personification, UseCase, script, logical and graphic draft.
In the third part of the work there is a questionnaire with a goal to find out an interest of potencial users, who would have use this operating system every day and their suggestions, what should be changed.
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I Live Tarot
Oplatková, Hana ; Vondřejcová, Silvie (referee) ; Klímová, Barbora (advisor)
Private deck of cards created during six-month survey and documentation of daily experiences. The package contains 49 cards and it is inspired by a set of 78 tarot cards. Text content - reverse side of the card was created using diary notes. Face side of the card was chosen as a representation of processes taking place usually in days when the card was read.
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Personification of Wisdom in the Old Testament
PŮLPÁNOVÁ, Daniela
The thesis deals with the figure of Lady Wisdom in the Old Testament in the wisdom books of Job, Proverbs, Wisdom and Sirach. The opening part specifies the selected biblical texts of the Old Testament, the concept of wisdom in antiquity from Egyptian and Mesopotamian sources, and their possible inspiration for authors of wise scriptures. Next the thesis briefly introduces the chosen biblical texts and analyses the concept of wisdom in the each of them. To illustrate the nature and conduct of Wisdom the next part describes the importace of building a house for the ancient people. As an opposite to Lady Wisdom there is Lady Foolishness. Final part describes various forms of personified Wisdom in particular biblical books explaining her transformation within the course of Old Testament history.
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