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Návrh online marketingu pro webovou prezentaci
Komárková, Jana
This master thesis is focused on proposal of online marketing for web presenta-tion. Thesis is divided to two main parts. First part provides description of main concepts of PPC commercial and SEO. The subsequent part of the thesis deals with the analysis, which leads to begin PPC advertising and creating of online marketing plan for year 2019. Finally, the application is evaluated and discussed its pros and cons.
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Creation of markerting communication within the business plan of the new created e-shop
Oliva, Matěj ; Ruda, Tomáš (advisor) ; Šíma, Jan (referee)
Title: Creation of marketing communication within the business plan of the new created e-shop Objective: The main goal of the final diploma thesis will be the creation of marketing communication for the new created online store. Methods: The theoretical and practical knowledge of internet marketing acquired during the study of the issue and in the long-term employment relationship in the area of social media was used to write the final diploma thesis. It were used qualitative research methods, such as focus group and in-depth interview. Also these methods of qualitative research together with informal interviews helped to analyse the appropriate tools of marketing communication. Results: The result of the final diploma thesis is the creation of a marketing communication campaign for the new internet shop. The campaign focuses on advertisement on social network and paid PPC advertisement. Realizing adverts on social network is planned for Facebook and Instagram platforms, which are currently a very powerful tool for marketing communications. PPC ad placement is designed for Google's web search engine, which also has a high potential for marketing communications. Other elements of the proposed marketing communications are questionnaire, e-mailing, search engine optimization and competition. The...
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The usage of Internet advertising
PROCHÁZKOVÁ, Tereza
The readers of this thesis meet the topic of internet advertising. The thesis describes different forms of internet advertising and its special features. Its aim is to analyse individual forms of internet advertising and propose an optimal campaign for the chosen subject. The first part covers theoretical knowledge in this area. The next part contains the analysis of competitors' use of Internet advertising. After that follows the analysis of current trends and offer of advertising agencies focusing on internet advertising. Based on the data gained in these parts, the last part of the thesis contains specific proposals and recommendations for internet advertising of the chosen company. These advertising campaigns should bring the company increase in sales and they should also increase public awareness of the company brand.
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Využití moderních informačních technologií při podpoře prodeje regionálních potravin
PILBAUER, Pavel
The aim of this bachelor project is to define the use of modern mean of communication on the internet platforms, such as social networks, websites, video cration etc. In the first part Ii deal with general clarification of services enabling internet marketing. In the next part, I describe in detail the possibilities of each service as part of the communication mix of companies producing regional foods. I evaluate their contribution.
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Creation of markerting communication within the business plan of the new created e-shop
Oliva, Matěj ; Ruda, Tomáš (advisor) ; Šíma, Jan (referee)
Title: Creation of marketing communication within the business plan of the new created e-shop Objectives: The main goal of the final diploma thesis will be the creation of marketing communication for the new created online store. Methods: The theoretical and practical knowledge of internet marketing acquired during the study of the issue and in the long-term employment relationship in the area of social media was used to write the final diploma thesis. Results: The result of the final diploma thesis is the creation of a marketing communication campaign for the new internet shop. The campaign focuses on advertisement on social network and paid PPC advertisement. The advantage of the created marketing communication is its practical applicability in the business plan, which will be realized at the beginning of the new year. Keywords: Questionnaire, Email, Sales Support, PPC Advertising, SEO, Social Media
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Online marketing of a chosen company
Šnajdr, Radek ; Zamazalová, Marcela (advisor) ; Jaroš, Jiří (referee)
The main goal of this thesis was evaluate the impact of indiviudal tools of communication mix on the results of the online campaign of the chosen brand. This campaign lasted for almost three months. The core of the campaign was consumer competition. The main goal of this campaign was sale increase and brand awareness. In the first part, I dealt with the tools of the communication mix from the point of view of the use in marketing and measuring their performance. In the second part, I analyzed the way brand worked with individual tools of commuciation mix and then I evaluated the tools according to established criteria such as impresion, interaction, web traffic and conversions. I used analytical tools to evaluate the success of each of the communication mix tools. After evaluating the communication mix tools, I suggested recommendations for further brand communication on the Internet. The biggest impact on the results of the campaign had Facebook, which clearly dominated among all of the tools from the point of view of all the criteria.
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Marketing communication of company Shoptet with focus on the online channels
Štěpka, Lukáš ; Máchová, Eva (advisor) ; Klimeš, David (referee)
The Bachelor thesis analyzes possibilities for marketing communication of Shoptet (e-commerce developing company) via online channels which are mainly used because of the industry the company operates in. The task of the thesis is to offer a comprehensive look at this wide topic, whose importance has been growing and all companies regardless of their size use it. The author tries to grasp this area, which is currently diversifying into smaller sub-sections, as a one and show the connections between the sub- sections. The first part briefly sums the theory of marketing communications in general and subsequently applies those theories on the company. Descriptive method is used for analyzing various channels and marketing techniques that the company uses in its communications, and puts them into the context of general trends and knowledge in this area. The aim is to create a coherent description of marketing communications, including assessment of its level, which is applicable to the planning and evaluating the communication of other comparable entities.
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Changing provider of e-shop
Kozel, Tomáš ; Pilař, Ladislav (advisor) ; Poláková, Jana (referee)
The bachelor thesis deals with project management and internet marketing. Thesis consists of research part where individual terms are outlined and individual procedures and methods are described and practical part, which is focused on creation of a particular project to change e-shop provider in a selected company.
Goal of this thesis is a creation of the project to change e-shop provider
in a selected company. It will be created on the foundations of the procedure, which
is described by the project management. Individual project activities are aimed
at preparation and creation of the e-shop, including the use of appropriate marketing tools on the internet.
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Specifics of The Internet Communication Mix in Kazakhstan
Rettikh, Valeriya ; Pilař, Ladislav (advisor) ; Rojík, Stanislav (referee)
The topic of the thesis is the specifics of Internet communication mix in Kazakhstan. This work on the basis of theoretical knowledge and statistical data describes the current state of Internet marketing in the selected country. Primary attention is devoted to the most used and most effective, in terms of marketing, social networks, search engines and other online marketing tools that companies use, or which could be used to reach their target customers.
The theoretical part provides the basic concepts related to the Internet marketing. It describes marketing and communication mix on the Internet and its various tools such as SEO, PPC advertising, marketing on social networks, and others. The application part is focused on the analysis of online market of Kazakhstan and compares it with the state of Internet marketing in the Czech Republic according to selected criteria.
This thesis also contains recommendations, which could be used by Czech companies entering the Kazakh market.
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Branding on the Internet
Prajzlerová, Adéla ; Pilař, Ladislav (advisor) ; Rojík, Stanislav (referee)
Bachelor thesis is focused on brand advertising on Internet. Specifically for Airhole brand in Czech Republic. Thesis is divided into two parts. Part one is theoretical and part two is practical where all acquired theoretical knowledge is used and draft of brand advertising is implemented.
Literary recherché is focused on creation of on-line marketing, propagation on Internet and advantages which this type of marketing includes. Subsequently are in this part subscribed and explained essential tools for correct working and results checking of marketing on the Internet. On-line marketing strategy is described here in details which is essential to do at the beginning, how to do it and how to measure it. It is also very important to use the right web analytics where everyone has to choose at first what to measure and more importantly which tools will be used for this specific purpose.
Practical part exploits information acquired in theoretical part focused on suggestion for draft of propagation of Airhole brand on Internet. Targets and strategy were defined at the beginning. Thereafter competition have been analysed. After that own strategy has been created. It was necesary to determine target group and design of the new web site. Thereafter essential tools, aktivity, time table and the right budget have been chosen for properly working advertising of Airhole brand. Estimation of expected rusults of draft has ben determined from the given data.
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