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Propaganda in Sport: The exploitation of athletes by the Nazi regime
Reisner, Rudolf ; Suk, Pavel (advisor) ; Končelík, Jakub (referee)
This thesis deals with the misuse of the phenomenon of sport and athletes themselves for the purposes of Nazi propaganda. The thesis is introduced by the theoretical grounding of the phenomenon of sport in society, its political significance and the relationship between the media and sport. The term propaganda, its history and typology, and types of propaganda are also introduced. The chapter then turns to the topic of Nazi propaganda itself - the Nazi ideology, the foundations of Nazi propaganda and the means it employed, including its focus on sport and physical culture, are introduced. After a theoretical introduction, the thesis introduces personalities and events that are subjected to a qualitative content analysis in the contemporary media (Nazi, Sudeten German and Czechoslovak) and on whose example the manifestations of propaganda will be examined. The first of these personalities to be examined is the German boxer Max Schmeling, in the context of his victory in a fight with the dark- skinned American boxer Joe Louis in June 1936, which was a fitting confirmation of the theory of white supremacy for German propaganda. The second figure under examination is the dark- skinned American sprinter Jesse Owens, who became a symbol of the 1936 Summer Olympics in Berlin by winning four gold medals, thus...
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Freestyle BMX and olympic games
Čermák, Daniel ; Vomáčko, Ladislav (advisor) ; Kolář, František (referee)
Tittle: Freestyle BMX and Summer Olympic Games Objectives: The main aim of this thesis is the analysis process of Freestyle BMX acceptance to the Tokyo 2020 Summer Olympics with evalution. In addition, this thesis defines the historical movement of the Freestyle BMX candacy and evaluate the conditions (criteria) setted by the International Olympic Committee for the adoption of new sports into the Olympic Games program. Methods: This thesis is a theoretical work that has a descriptive and analytical character so the main method is an analysis and study of documents, literature and web sources. The information was analyzed and comprehensively processed. Results: Results indicate that Freestyle BMX didn't satisfy all the criteria for acceptance of a new sport into the Olympic Games program. Freestyle BMX should not be accepted according to the criteria set into the Olympic Games program. Freestyle BMX was accepted on the basis of other facts according to this information. Probably this has been achieved on the basis of an evaluation of the popularity sport. Keywords: Sport, Cyclist, Cyclist discipline, Freestyle BMX, Olympics, Summer Olympic Games, Tokyo 2020
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Athletes and Heroes - construction and evolution of Czech olympic medalist image
Houzar, Petr ; Šoltys, Otakar (advisor) ; Jirák, Jan (referee)
The diploma thesis "Athletes as heroes - construction and evolution of Czech olympic medalist image" deals with media construction of olympic Winter image and its following trasformation into national hero myth. It approaches the topic from the perspective of semiotic analysis. It informs about the key concepts of semiotics and media studies like visual communication, sign, code, myth, social construction of reality, representation and stereotype. These concepts are consequently used as tools for the analysis of photos (thein legends) and headlines in daily press. The text shows on the case of six olympic winners (between years 1998 - 2008) how Czech daily press dealt and built individual stories a basic archetypes. In its first part it offers basic theoretical frame serving to understand the hero image as the social construct. Athlete with his win attracts new - medial constructed - identity. In the second part text tries to analyse media contents that deal with athetes images immediate after their olympic victory. It arrives to following conclusions: media have a tendency to produce the stories od victory, that are gender unequal and stereotyped. And finally, text show us individual images, their basic signs and confrontation, that signifies very similar narrative pracices and zero progress in time.
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Freestyle BMX and olympic games
Čermák, Daniel ; Vomáčko, Ladislav (advisor) ; Kolář, František (referee)
Tittle: Freestyle BMX and Summer Olympic Games Objectives: The main aim of this thesis is the analysis process of Freestyle BMX acceptance to the Tokyo 2020 Summer Olympics with evalution. In addition, this thesis defines the historical movement of the Freestyle BMX candacy and evaluate the conditions (criteria) setted by the International Olympic Committee for the adoption of new sports into the Olympic Games program. Methods: This thesis is a theoretical work that has a descriptive and analytical character so the main method is an analysis and study of documents, literature and web sources. The information was analyzed and comprehensively processed. Results: Results indicate that Freestyle BMX didn't satisfy all the criteria for acceptance of a new sport into the Olympic Games program. Freestyle BMX should not be accepted according to the criteria set into the Olympic Games program. Freestyle BMX was accepted on the basis of other facts according to this information. Probably this has been achieved on the basis of an evaluation of the popularity sport. Keywords: Sport, Cyclist, Cyclist discipline, Freestyle BMX, Olympics, Summer Olympic Games, Tokyo 2020
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Sochi 2014 olympies in the czech contemporary press
Slabý, Marek ; Bednařík, Petr (advisor) ; Jirák, Jan (referee)
The topic of this thesis is the reflection of XXII Olympic Winter Games in the Czech contemporary press. The aim is to find out in what way the selected press reported about it, more precisely to what extent it informed about the problematic and controversial aspects of its preparation in the period before and during the games. The analyzed period was set to be September 2013 - March 2014 and the chosen daily press includes Mladá fronta DNES and Lidové noviny as representants of rather right wing press, and Právo as a representant closer to the left side of the political spectrum. Weekly press in the analysis includes Týden and Respekt. The thesis is divided into two parts. The first one describes the background of the preparations of the olympic games in Sochi and its context, the second one contains the analysis itself. Powered by TCPDF (www.tcpdf.org)
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Olympics in Berlin in 1936 thougth the eyes of czech and german newspapers
Nevšímalová, Aneta ; Bednařík, Petr (advisor) ; Zábrodská, Kristina (referee)
The bachelor thesis aims to introduce the reader to the difference between Czech and German journalism and the manner of informing about sport events during the eleventh Olympic Games in Berlin in 1936. These Olympic Games were the first games in their modern history used for the purposes of propaganda. The thesis compares three significant Czech periodicals (Lidové noviny, České slovo and Venkov), with the German ones - Fehrbelliner Zeitung, Schwedter Tageblatt, Prager Tagblatt, and Deutsch-chinesische Nachrichten in the time period of 31st July 1936 to 17th August 1936. Emphasis is placed on the Czech titles, illustrating journalism coming from a democratic environment. Different approach to journalism in Czechoslovakia and Third Reich is examined using description and comparison of selected articles, always related to the same event or topic.
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Olympics in berlin in 1936 thougth the eyes of czech and german newspapers
Nevšímalová, Aneta ; Bednařík, Petr (advisor) ; Zábrodská, Kristina (referee)
The bachelor thesis aims to introduce the reader to the difference between Czech and German journalism and the manner of informing about sport events during the eleventh Olympic Games in Berlin in 1936. These Olympic Games were the first games in their modern history used for the purposes of propaganda. The thesis compares three significant Czech periodicals (Lidové noviny, České slovo and Venkov), with German ones - Fehrbelliner Zeitung, Schwedter Tageblatt a Deutsch- Chinechische Zeitung in the time period of 31st July 1936 to 17th August 1936. Emphasis is placed on the Czech titles, illustrating journalism coming from a democratic environment. Different approach to journalism in Czechoslovakia and Third Reich is examined using description and comparison of selected articles, always related to the same event or topic.
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