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Obamova reforma vesmírné politiky
Nguyen, Hoai Nam
Nguyen, H., Obama's reform of space policy. Bachelor thesis. Brno: Mendel Uni-versity, 2015. The topic of this bachelor thesis is an analysis of Obama's reform of space policy and its changes and whether it had a positive effect on the costs of US space transportation. The first part of thesis focuses on the description of changes in US space policy before and after Obama's reform and the theory of space policy in general. The second part compares the costs of US space transportation before and after the reform and its impact on the fiscal policy of the United States of America.
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Presidential Election in the US 2012: Influence of new media on political campaigns
Chrtová, Michaela ; Dvořáková, Vladimíra (advisor) ; Školkayová, Marta (referee)
The Thesis deals with the influence of new media on the organization of a political campaign. It is based on theories of political communication and new media, which it compares with real usage of these media during the US presidential campaign in 2012. The Thesis is divided into three parts; first of which deals with the theoretical framework of new media and political communication, including an outline of historic development and greatest changes that have occurred since 1950s. In second part, the system and milestones of American presidential elections are characterized, as they are very different from European elections. Both campaigns, Republican and Democratic, are also described. The last chapter is concerned with a particular usage of new media in both campaigns -- individual subchapters include depiction of presidential debates, which are an important part of the election process, international image of both candidates, negative campaigning distributed mainly by new media, and specific usage of new and social media by campaign teams. Volunteers constitute an integral part of the American voting system, which is why one subchapter describes their pursuits and organization.
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Integration of the U.S. and Mexico in NAFTA
Pucholt, Tomáš ; Kašpar, Václav (advisor) ; Vošta, Milan (referee)
The work deals with the role of the U.S. and Mexico in NAFTA and with the reasons for the entry. The thesis focuses on the objectives and organization of the Agreement, while exploring fundamental problem - migration. Then focuses on the steps of presidents Obama and Calderón and evaluates pending negotiations on the FTAA.
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Obamova volební témata rok poté
Vágnerová, Natálie ; Dvořáková, Vladimíra (advisor) ; Školkayová, Marta (referee)
The aim of my thesis was to examine in how far Barack Obama was capable to realize his promises he had given to American voters during his electoral campaign. This task were completed in two time lines: Firstly, I focused on realization of his agenda during the fist year in the office. Secondly, I researched how many of the promises and how far did he manage to realize before the Midterm election changed the constitution of the Congress to his disadvantage. To provide a solid analysis, I chose to narrow the topic and concentrated on three spheres only: tax policy, health care reform and foreign policy. However, the last one mentioned was far too extensive, so I selected three main issues Obama was addressing during his campaign: the war in Afghanistan, Iraq and the detention facility in Guantanamo. During the research I examined Obama's promises and actual policies. To illustrate what Obama was getting into I also characterized the situation in the field before his presidency.
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The US Position Towards NAFTA: Expectations and Outlook
Chrtová, Michaela ; Hnát, Pavel (advisor) ; Jiránková, Martina (referee)
The Thesis deals with the role of the US in NAFTA, reasons that lead the US to take part in this integration as well as its relations with other NAFTA countries (with concentration on Mexico). Furthermore, the Thesis focuses on American attitude towards NAFTA and its changes, mainly under the new administration. Security riska and other issues restraining further development of the organisation.
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Proměny americké zahraniční bezpečnostní politiky ve 21. století
Pospíšil, Tomáš ; Dvořáková, Vladimíra (advisor) ; Školkayová, Marta (referee)
The dissertation identifies and analyzes metamorphosis of the US foreign security policy in the 21st century. The main aim is also to identify whether the United States entered a new era with the attacks of 9/11 and whether so called the Bush doctrine was an appropriate reaction to the global terrorism. The thesis is divided into three chapters. The first chapter describes the US security strategies since WWII. In the second chapter, foreign security policy of George W. Bush and its metamorphosis is analyzed. The last chapter is devoted to the security strategies of Barack Obama.
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Containment: a new strategy of the USA?
Kučera, František ; Dvořáková, Vladimíra (advisor) ; Andrýsová, Lenka (referee)
This thesis deals with the new foreign strategy of USA against the terrorism. The main question of the thesis is which concept the President of the USA Barack Obama is planning to apply as a framework for the foreign policy of the United States against the terrorism and towards the states which directly or indirectly support the terrorists or abide them in their territory. At first, previous traditions of the American foreign policy are mapped. Than follows the analysis of the concept of "containment" according to definition from the book "Containment" by Ian Shapiro. The third part analyzes contemporary foreign policy of the President of the USA Barack Obama and compares it with constituents of the concept by Ian Shapiro. The objective of this thesis is to find out whether the President uses the concept of "containment" in his policy against the terrorism.
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Political marketing: Analysis of the marketing strategy of Barack Obama before the presidential elections 2008
Hofmanová, Tereza ; Král, Petr (advisor) ; Tyl, Ondřej (referee)
The bachelor thesis analyses Barack Obama's pre-election campaign before the American presidential elections 2008. The first two chapters deal with theory of political marketing. The third chapter describes the specifics of American election system, which influence the pre-election campaign of the presidential candidates. The fourth chapter deals with the marketing aspects of Obama's pre-election campaign. It analysis the product "Barack Obama" with the help of SWOT analysis tools. Furthermore, it describes the target groups of the campaign and the tools Barack Obama's campaign used to target these groups. The thesis also identifies the particular marketing communication tools Barack Obama implemented in his campaign and focuses on their innovative usage. Distinctive emphasis is put on the communication with the generation millenials via the tools of internet and mobile marketing.
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