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Multiple source financing of social services
Ticháčková, Jana ; Kadeřábková, Jaroslava (advisor) ; Khendriche Trhlínová, Zuzana (referee)
The aim of the thesis is to consider in which extent can be used a multiple sources financing of social services in the Czech republic. The aging of the population not only in the Czech Republic, but also throughout Europe signify increasing demand for social services and increase of their financial demands. Therefore, it is necessary to look for new ways of financig these services from sources outside the public budgets. In this respekt is also important the cooperation between the public sector, non-profit sector and private sector, which make the providing of social services more effective. The results of this work show that participation in the providing of social services is curently inadeguately used in the Czech Republic and the search for new sources for financing still has great potential for its development.
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Search Engine Marketing of Nonprofit Organizations
Slavík, Michal ; Kliegr, Tomáš (advisor) ; Nemrava, Jan (referee)
The goal of this thesis is to design methodics for Search Engine Marketing (SEM) in nonprofit organizations (NPOs) which takes advantage of their specifics. Other goals include practical evaluation of the methodics and analysis of the current state of NPOs websites. Determined goals are reached by merging theoretical background from relevant literature with the knowledge gained during field research and with author's experience. Designed methodics is built on the following hypotheses: NPOs are able to negotiate better trade terms than trading companies, NPOs can delegate their volunteers to do some SEM activities. Field research confirmed both hypotheses. Hypothesis that NPOs websites are static because NPOs see no profit in regular publishing was disproved. The methodics consists of four phases and also includes recommended tools, metrics, topics for publishing and a list of linkbaiting activities. The thesis consists of five chapters. The first chapter summarizes the necessary theoretical background, while the second chapter defines terms and premises. The main methodics can be found in chapter three. The fourth chapter contains current state analysis based on examination of 31 websites. A comparison of the methodics' hypotheses and activities against the experience of 21 NPOs representatives and 3 experts in the field of SEO is given in the last chapter. Opinions of the both groups of respondents are compared too. Based on the respondents' judgments on costs and utility of the methodics' activities a rank of these activities is finally created. The main contribution of this thesis is a conversion of the universal SEM theory into the specific conditions and language of NPOs practitioners and an analysis of the current state in this field.
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Application of HRM principles to activities of Junák
Strnadová, Veronika ; Surynek, Alois (advisor) ; Hubinková, Zuzana (referee)
This work deals with personnel management in nonprofit organization and is looking for parallels between the HR management of staff and volunteers. It is built on the principles of analogy of functional HR management in the commercial sector and their subsequent time into the basic methodology for non-profit organization. Besides the theoretical section describing the general principles of personnel, and includes a methodological part for leading nonprofit organizations representing specific steps for the management of volunteers.
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Social guerrilla marketing
Hejkalová, Tereza ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The diploma thesis deals with the social guerrilla marketing and its aim is to analyze the social guerrilla campaigns and to evaluate the suitability of the guerilla marketing for the social issues. The theoretical part describes marketing communications, new trends in communication, including guerrilla marketing, and also social marketing and social guerrilla marketing. The practical part includes the market research of guerrilla campaigns. The chosen campaigns are introduced and afterwards analyzed. Lastly, the suitability of this form of communication for the social issues is evaluated and the recommendations for future are suggested.
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Strategic planning and measurement of effectiveness in galleries
Matějková, Vendula ; Matyáš, Ondřej (advisor) ; Jindra, Petr (referee)
This thesis is concerned with strategic planning and measurement of effectiveness in the nonprofit sector. First part of the thesis discusses the process of strategic planning in nonprofit sector and methods that can be used by nonprofit organizations to measure effectiveness. Creation and use of the strategy map designed by Kaplan and Norton is also described. In the second part a strategy map is created for a Czech regional gallery and its subsequent use is proposed.
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Operations management of nonprofit organization
GRAŇOVÁ, Ivana
The bachelor thesis was focused on the issues of operations management and funding of a volunteer center within the bounds of non-profit-making organization X. It was described the personnel guarantee of the volunteer center and its hierarchy in the relation to the entire organization X. It was analysed macrosetting and its the most important factors affecting the activities of the project. Next, the thesis was focused on the sources of funds and the optimal structure for the period 2011 ? 2013. In response to the growing need for funds it has been proposed to widen the portfolio of services, sale of services and cooperation with major organizations in order to obtain financial support.
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Trafficking of citizens for forced labour and other forms of exploitation.
FRYČOVÁ, Lucie
The dissertation deals with trafficking of foreigners for the purpose of forced labour and other forms of exploitation. The goal of the work is to evaluate measures taken by state authorities and nonprofit sector with regard to the original causes. The first part of the dissertation shows a brief aspect into the issue. Further follow specific causes of trafficking of foreigners in the Czech Republic. This part is concluded by analysis of individual measures, which are also divided into nonprofit sector and public authorities. The second part of the dissertation aims (through 10 case studies) to confirm or refute the allegations which were found in the first part of the work.
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Humanism and philantrophy in nursing
ŠEVČÍKOVÁ, Jitka
Aim of the pursuit {\clqq}The humanism and filantrophy in nursery`` is to find out if nurses participate on volunteery in nonprofit organizations. The aim was reached by two knowledge: at first {--} the hospital nurses don´t participate on volunteery in nonprofit sector, at second {--} in nonprofit organizations works mainly nurses. The hypothesis No.1 {\clqq}Nurses do participate on volunteery in nonprofit sector.`` was not confirmed, but it was confirmed from nonprofit organizations respondents. The hypothesis No.2 {\clqq}Nurses use principles of a humanism and filantrophy in their profession.`` was confirmed by the knowledge that more than a half of respondents use a humanism and filantrophy principles in their work .
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Global grants in nonprofit sector
Honců, Martina ; Khendriche Trhlínová, Zuzana (advisor) ; Kadeřábková, Jaroslava (referee)
The degree thesis treats the problem of Global grant in nonprofit sector accorded within Single programming document for Objective 3 of the NUTS 2 Prague region. The Global grant is simplified grant scheme awarded to nonprofit organizations active in social sphere, which focus on persons endangered by social exclusion. The degree thesis defines the theoretical framework of all correlations necessary for valid insight into the problem. Among the concepts defined are nonprofit sector, nonprofit organizations, their financing, regional policy of European Union acting through the European Social Fund awarding funds precisely for Global grant. The nature of Global grant is further examined by looking into project approval procedure falling within the grant, handling of monitoring indicators and positron and impact of the Global grant on nonprofit organizations.
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