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(Beyond) borders of castellanship: who, why and with what limitations
Kopecká, Damaris ; Jareš, Jakub (advisor) ; Indrová, Martina (referee)
The thesis aims to provide a holistic insight into the praxis of castellanship, with the focus on its role and objective under today's management by the National Heritage Institute (NHI). The theoretical chapters consist of origins and development of the profession, where we delve into the official documents of the NHI, as well as the perception of the general public. To create a whole view of the castellanship praxis aligned with our goal, we undergo a series of eight semi-scripted interviews with castellans. These interviews should reveal the precise description of the praxis in its current form. With this knowledge, we uncover a differentiation between the theoretical assumptions and the reality of the castellanship praxis inside the sites managed by the NHI. Through the interviews we then verify three separate research hypotheses, which aim to formalize the problems and hardships encountered in the castellan's work. In the last chapter, results of this research are interpretted with the focus on their practical application, along with their possible effects on future developments of the praxis of castellanship. Aside from its main goal, this thesis also has an ambition to define areas (risks, missed opportunities, blank spots) which limit the current state of the castellanship praxis, while...
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Problems heritage conservation on the examples from the Pilsen Region
Jehlíková, Mirka ; Dvořáková, Michaela (advisor) ; Županič, Jan (referee)
Univerzita Karlova v Praze Pedagogická fakulta Katedra občanské výchovy a filosofie DIPLOMOVÁ PRÁCE PROBLÉMY PAMÁTKOVÉ PÉČE NA VYBRANÝCH PŘÍKLADECH Z PLZEŇSKÉHO KRAJE PROBLEMS HERITAGE CONSERVATION ON THE EXAMPLES FROM THE PILSEN REGION Bc. Mirka Jehlíková Vedoucí diplomové práce: Ing. Michaela Dvořáková, Ph.D. Rok: 2015 PROHLÁŠENÍ Prohlašuji, že jsem diplomovou práci Problémy památkové péče na vybraných příkladech z Plzeňského kraje vypracovala samostatně pod vedením Ing. Michaely Dvořákové, Ph. D. a uvedla v bibliografii všechny použité podklady a materiály. V Praze dne 20. července 2015 vlastnoruční podpis autora PODĚKOVÁNÍ Na tomto místě bych ráda poděkovala Ing. Michaele Dvořákové, Ph.D. za velmi trpělivý a vstřícný přístup a cenné rady a připomínky, kterými přispěla k vypracování této diplomové práce. Abstrakt Diplomová práce se zabývá Problémy památkové péče na vybraných příkladech Plzeňského kraje, a to konkrétně státním zámkem Červené Poříčí a zámky Bezděkov u Klatov a Týnec u Klatov. Klade si za cíl identifikovat a následně porovnat přístupy památkové péče těchto vybraných zámeckých objektů z hlediska místního, časového, stavebně- historického a současného. V práci se autorka zamýšlí jednak nad smyslem kulturně historického dědictví, včetně jeho globální a také regionální povahy, jednak také nad...
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The Communication Activites of National Heritage Institute in Central Bohemian Region in 2011 and 2012
Vosátková, Lenka ; Dolanská, Nora (advisor) ; Shavit, Anna (referee)
Communication activities of National Heritage Institute in Central Bohemian Region in 2011 and 2012 bachelor thesis deals with description and analysis of marketing tools used in the field of monuments. First, it describes offer of monuments and then it focuses on the communication of institution which administers the castles - National Heritage Institute. The thesis explains basic marketing terms in connection with tourism and consequently describes their application in the process of promotion central-bohemian monument objects. Most analysed tools are online comunication and sales support. Great attention is dedicated to using historical places to film production and organizing of social events. The aim was also to find out visitor's view, so that the thesis includes results of questionnaire survey.
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Visual communication of Národní památkový ústav
Sonntágová, Jana ; Horný, Stanislav (advisor) ; Černý, Zbyněk (referee)
This Master's Thesis aims to analyze the visual communication of Národní památkový ústav, National Monument Institute. The theoretical part deals with the interpretation of corporate identity focusing on corporate design and corporate communication. The second part begins with an analysis of the main and derived elements of the visual communication and continues with a comparison of the elements of the public monument institutions abroad. At the very end the Thesis also includes some recommendations in order to make the whole corporate image of Národní památkový ústav better.
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Problems heritage conservation on the examples from the Pilsen Region
Jehlíková, Mirka ; Dvořáková, Michaela (advisor) ; Županič, Jan (referee)
Univerzita Karlova v Praze Pedagogická fakulta Katedra občanské výchovy a filosofie DIPLOMOVÁ PRÁCE PROBLÉMY PAMÁTKOVÉ PÉČE NA VYBRANÝCH PŘÍKLADECH Z PLZEŇSKÉHO KRAJE PROBLEMS HERITAGE CONSERVATION ON THE EXAMPLES FROM THE PILSEN REGION Bc. Mirka Jehlíková Vedoucí diplomové práce: Ing. Michaela Dvořáková, Ph.D. Rok: 2015 PROHLÁŠENÍ Prohlašuji, že jsem diplomovou práci Problémy památkové péče na vybraných příkladech z Plzeňského kraje vypracovala samostatně pod vedením Ing. Michaely Dvořákové, Ph. D. a uvedla v bibliografii všechny použité podklady a materiály. V Praze dne 20. července 2015 vlastnoruční podpis autora PODĚKOVÁNÍ Na tomto místě bych ráda poděkovala Ing. Michaele Dvořákové, Ph.D. za velmi trpělivý a vstřícný přístup a cenné rady a připomínky, kterými přispěla k vypracování této diplomové práce. Abstrakt Diplomová práce se zabývá Problémy památkové péče na vybraných příkladech Plzeňského kraje, a to konkrétně státním zámkem Červené Poříčí a zámky Bezděkov u Klatov a Týnec u Klatov. Klade si za cíl identifikovat a následně porovnat přístupy památkové péče těchto vybraných zámeckých objektů z hlediska místního, časového, stavebně- historického a současného. V práci se autorka zamýšlí jednak nad smyslem kulturně historického dědictví, včetně jeho globální a také regionální povahy, jednak také nad...
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The Communication Activites of National Heritage Institute in Central Bohemian Region in 2011 and 2012
Vosátková, Lenka ; Dolanská, Nora (advisor) ; Shavit, Anna (referee)
Communication activities of National Heritage Institute in Central Bohemian Region in 2011 and 2012 bachelor thesis deals with description and analysis of marketing tools used in the field of monuments. First, it describes offer of monuments and then it focuses on the communication of institution which administers the castles - National Heritage Institute. The thesis explains basic marketing terms in connection with tourism and consequently describes their application in the process of promotion central-bohemian monument objects. Most analysed tools are online comunication and sales support. Great attention is dedicated to using historical places to film production and organizing of social events. The aim was also to find out visitor's view, so that the thesis includes results of questionnaire survey.
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Role of cultural monuments in the regional development
Synková, Adéla ; Kment, Petr (advisor) ; Kubálek, Michal (referee)
This bachelor thesis is concerning with the influence of the Hořovice castle on the development of the region the monument is situated. The theoretical part defines the terms connected with the topic, it is delimiting culture and its division, the region and the organizations applying the preservation of monuments. Then the brief history of Hořovice town and castle is summed up here.
The second part of the thesis is focused on the Hořovice castle and its influence on the region and the surroundings. It describes the way the castle is promoted, who is financing this promotion and the operation of the castle and how the attendance of this monument is developing. It is defined here who the most frequent visitors of the castle are, what kind of competition the castle has in the surroundings and the influence of the ongoing reconstruction of the castle on the actual interest in visiting the castle. At last the cultural events are listed, that have been organized here in the last year and is stated, who is in charge of the organization of the events.
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Analysis of Public Relations of the National Heritage Institute
Kotenová, Lenka ; Kubaš, Mario (advisor) ; Hucková, Barbara (referee)
This bachelor thesis gives a theoretical and practical background of Public Relations of the National Heritage Institute. The National Heritage Institute is a state-sponsored body and it has its Headquarters in Prague and Regional Branches in individual regions. This thesis analyses the process of PR in NHI and its quality and effectivity. It also analysis the decentralization of the Public Relations and its role in regions.
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Promotional portal of the sights
Mladá, Michaela ; Černá, Jitka (advisor) ; Blinka, Roman (referee)
The theme of the work is an Internet promotion of the sights with a help of a functional Web portal. The work explores the possibilities of Internet marketing, the beginnings of the implementation of the portal and its sustainability in the coming years. Describes a method of benchmarking and analyzes its use in specific examples of similar databases in the world. In terms of funding the site, the work involves projects for grant application. The goal is to propose the conditions for creation and implementation of the promotional portal of the sights.
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Financing and accounting of cultural monuments in the particular conditions of the state castle Žleby
Havránková, Bohdana ; Takáčová, Hana (advisor)
This bachelor thesis deals with cultural relics and also with the National Heritage Institute, which administers the national cultural relics. In the theoretical part I focus on the financing of cultural objects through grant programs of the Ministry of Culture of the Czech Republic as well as on valuation and the following registration of cultural items into accounting under the amount of 1 CZK. The practical part focuses on the particular object - the state castle Žleby, where I analyze its economy between 2008 - 2010 and compare different approaches of chatelaine Mgr. Věra Beňová and the current castellan Mr. Tomáš Řehoř to the administration of the building.
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