|
| |
|
|
Current Trends in Arts Marketing: Example of National Theatre
Jeřábková, Kateřina ; Klimeš, David (advisor) ; Ježková, Tereza (referee)
This thesis reviews current theory and practice of audience development. It examines the effectiveness of audience development and ways of embedding it into marketing theory. The analytical part of this thesis presents how three theatre institutions employ audience development - the National Theatre, Na Zábradlí Theatre, and A Studio Rubín - as viewed by their respective marketing experts. It further analyses audiences' responses to special events, the most common format of audience development. It discusses the specifics of arts marketing, with a special focus on theatre marketing, and aim to define differences in marketing strategies between institutions of different status, financial structure, and size. In addition to discussing current and previous trends in audience development in the Czech Republic and abroad, it provides an overview of the theoretical debate on the topic. The thesis then presents field research into audience engagement activities from the perspective of their creators, but also examine how they are received by audiences, including how they affect theatres' public image and customer behaviour.
|
|
|
Comedy of František Ferdinand Šamberk
Váchová, Kateřina ; Smrčka, Jiří (advisor) ; Mocná, Dagmar (referee)
The bachelor thesis is focused on comedies of František Ferdinand Šamberk, which he wrote between 60's and 80's of the 19th century. First chapters are focused on personality of F. F. Šamberk, historical context and function of theaters in our country during his lifetime. The main topic of this thesis is analysis and comparation of three spectator successful and spectator less successful drama. Results of this analysis and comparation are probable causes of success or failure of his drama. KEYWORDS Šamberk, comedy, National Theatre, Provisional Theatre, arena
|
|
|
Czechs and Germans in Prague: a competition of associational life at the turn of the 19th and 20th centuries
Kočárková, Kateřina ; Zelená, Alena (advisor) ; Emler, David (referee)
The work is devoted to Czech-German coexistence in Prague, at the turn of the 19th and 20th centuries. In 1848, the Czechs found themselves in the involuntary role of supporters of the Austro-Hungarian Empire, within which the Czech-speaking population had to live alongside the Germans, who also belonged to the territory. The coexistence of the two nations was unproblematic, rather variable, which was also reflected in the political and social spheres of life. The Czech-German coexistence was important for the development of the associational life. The creation and subsequent competition of these associations are the focus of this thesis. Three Czech institutions which were important for the contemporary cultural and social life and which had an analogous German pair were selected: The National Theatre and the New German Theatre, the Arco Cafe and the Union, and the Deutsches Casino together with the Měšťanská beseda. Their friendly and hostile tendencies and competition between them were examined.
|
|
|
Group of Percussion Instruments in National Theatre Orchestra – History and Present
Rehberger, Pavel ; MIKOLÁŠEK, Daniel (advisor) ; Krása, Lubor (referee)
In my master thesis I deal with the theme of History of group of percussion instruments in National Theatre Orchestra in Prague. In the introductory chapter I talk about the history of the orchestra and the history of the group of percussion instruments. In the next part I will mention the extension of the group of percussion instruments. I also mention the use of percussion instruments in stage music, the instrumentation and the location of the drums in the orchestra pit. In the fifth chapter I deal with the theme of the auditions, followed by the topic of out-of-service activities. The core part of my work are the biographies of the former and current members of the group of percussion instruments. In the attachment, I enclose several photographies that map the group’s activities and the table of players.
|
|
|
bude upřesněno
Jakubčíková, Iveta ; Kalfiřtová, Eva (advisor) ; Müllerová, Eva (referee)
This bachelor thesis regards the subject of Comédie-Française, the world's oldest national theatre. Comédie-Française is the only French national theatre with its own troupe of actors and a repertoire of over 3000 theatre plays. The aim of this thesis was to create a modern, compact, Czech-written description of the theatre's history, the differences between its 3 stages and its largely rigid hierarchy structure. The thesis furthermore questioned and tried to answer the competitive ability of a theatre house with a tradition as old as nearly 350 years and a very elaborate system of rules in an era of new media. The history of the theatre begins in 1680, when Comédie-Française was found by a royal decree of Louis XIV. Comédie-Française played an influential role in the arising new art movements, the revolutions and political changes in French society in the course of three centuries. Even though the most recent audience-studies in Comédie-Française were reported in the last century and therefore it is difficult to define today's typical spectator, the theatre did not experience any decline in visitors on average in the last 20 years, which is among other caused by the pro-active approach to reaching younger audiences. 40% of audience members exclusively visits Comédie-Française. One million euros...
|
|
|
The Royal Box of the National Theatre
Brachtlová, Magdalena ; Czumalo, Vladimír (advisor) ; Šmied, Miroslav (referee)
The subject of the master's thesis is the royal box at the National Theater in Prague. The diplomat elaborates in detail its construction history from the initial construction, later reconstructions and repairs. She will put the box in the context of type development and will be interpreted in terms of the meanings projected therein. Of course, there will also be analyzed in terms of functioning. The interpretation of the architectural site is supplemented by the analysis and interpretation of the iconography of painting decoration. An integral part of the work will be detailed picture documentation. Keywords National Theatre, The Royal / Presidential box, Vojtěch Hynais, Václav Brožík, Julius Mařák, Josef Zítek, Josef Schulz, Neo Renaissance
|
|
|
F. A. Šubert 1849 - 1915
Drexler, Otto ; Pokorná, Magdaléna (advisor) ; Beneš, Zdeněk (referee)
This bachelor thesis deals with the biography of one important personality at the end of the 19th century - František Adolf Šubert, who was in the post of the Director of National Theatre in Prague in years 1883-1900. The main focus of the thesis is Šubert's public life and his career, as well as on his position within Czech cultural society, in the wider context of the era of that time changing Czech society and theatrical culture perception. It deals with the question, why F. A. Šubert was a subject of criticism from the journalists already during his active career as a director, and why he has never been recognized as one of the let's say "cultural heroes" of that epoch. The base of the work lies in the spring of the year 1900 - which was the year of Šubert's abdication (together with the whole theatre management). The work deals also with Šubert's personal life, which influenced his ideas and persuasion, too. This thesis is based on the then print, pieces of specialized and memoir literature, partly also archival materials (the access to the last mentioned was due to several factors rather limited). Powered by TCPDF (www.tcpdf.org)
|
|
|
Národní divadlo ve výuce výchovy k občanství na II. stupni základní školy
HLAVÁČKOVÁ, Petra
This thesis is focused on education concerning the National Theatre in the subject Education for Citizenship and also finding out the attitudes of the primary school second grade students towards the National Theatre the symbol of the Czech national identity and cultural heritage. The first part generally describes curriculum documents at the national and academic level with additional analysis of specific academic educational documents of chosen primary schools in relation to the chosen topic. The second part zooms in on the history, the symbolic meaning and the present organizational structure of the National Theatre. The third part summarizes the results of the questionnaire which was obtained from chosen primary schools. The summary also includes evaluation of interviews with some respondents.
|
|
|
Comparing the theatre play Naši furianti on the National Theatre's scene from years 1979 - 1985 and from now
KRATOCHVÍLOVÁ, Lucie
The bachelor thesis talk about the National theatre, its construction and its brief history. Discusses the first dramaturgy of the National theatre drama, Ladislav Stroupežnický, about his life in the south bohemian village Cerhonice, his studies and subsequent work with the theatre. His most famous play Naši furianti was expanded to the fullest the era of realism in Czech theatres. The play was on the scenes of the National theatre placed progressively from its inception up to the present time. The second part of the thesis is focused on the two most recent production of this game and compares them by using articles from different points of view with the help of journals. At the very conclusion of the work is the personal opinion of the author on both performances.
|
guest ::
