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Communication Strategy of Galerie Vaňkovka Brno
Junek, David ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The subject of the thesis is to develop a communication strategy for the company Galerie Vaňkovka Brno. The starting point of this work is theoretical knowledge of marketing, which are applied in the analytical description of the company. The findings of the current state of the company is subsequently developed a set of recommendations that will enable achieving effective communication with customers.
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Shopping centre
Kántor, Albert ; Pešek, Ondřej (referee) ; Horáček, Martin (advisor)
The aim of this diploma thesis is a design of a bearing structure of a shopping center, situated in Brno. The structure is a U-shaped building with horizontal dimensions 120 x 45 m. In the front of the building there is a structure in a shape of a tower 24 m tall that is embedded into the main part. Beside this part, the building is covered with green roof. Materials used are steel S355 and concrete C25/30. The structure consists of columns and horizontal beams. The stiffness is secured by vertical stiffeners and by floor structures from reinforced concrete. Two variants were designed and compared. One is composite steel and concrete structure, the other one is just a steel structure. After evaluating both variants, the composite one was chosen and elaborated in more detail. Calculations were done according to valid Eurocodes.
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Business Center Orlova - building and technological project
Maléřová, Tereza ; Věrný, Luboš (referee) ; Vlčková, Jitka Laura (advisor)
This Diploma thesis processes construction of a retail centre in Orlová Town, considering technology, finance and time aspects. Attention is focused mainly on the building process of the main premise – the structure of retail centre. Significant part of this dissertation consists of the technology study specifying readiness, proceedings and consequences of particular operations. In following chapters the main machine, substance and human resources and theire employment in place and time will be defined. More precise technology methods for chosen processes as well as quality standards in assesment and evaluation plan will be provided together with risk adjustment and risk management. In addition the Technical Report for equipment used in construction site will be submited, completed with sketches of construction-site equipment for chosen building stages. Financial and time schedule based on the technical and economy indicators will be provided for the complex of Retail centre, followed by precise time schedule. The impact of increased noise level caused by construction process will be evaluated in acoustic study and revelant precautions will be proposed and their effectivity verified.
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Development of the commercial property market in Brno
Zouhar, Matěj ; Bílá, Kateřina (referee) ; Ivanička, Koloman (advisor)
This thesis analyzes the commercial real estate market in Brno, with a focus on the fol-purchasing center. It also deals with determining the marketing strategy of OC Olympia. The marketing strategy was created SWOT analysis, and from it created proposals or recommendations for increasing visitor center. Next been created a competition analysis and market research around the center.
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Shopping center in Frýdek-Místek
Pešák, Radek ; Horáček, Martin (referee) ; Pešek, Ondřej (advisor)
The aim of the diploma thesis is to construct a steel shopping mall hall. The construction is located in Frýdek-Místek. The whole object can be divided in two parts. One part of the building is an atrium with a cross bridge made from glass. The roof construction of the atrium is designed as system of cylindrical lattice girders within purlins are set up. The other part of the construction is multistoried shopping mall with terrace designed as composite steel and concrete structure. The whole ground plan size of the construction is 72 m x 120 m. The height of the construction above the ground is 12.06 m. The cross-links are built up to 6 m one. There were created two versions of the construction. The most convenient version is described in more details. The outcome of the thesis is a comparison of two above mentioned versions. The whole project is based on officially recognised standard ČSN EN. The construction was designed in RFEM programme.
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Shopping Center in Ivanovice na Hané
Čech, Martin ; Šmak, Milan (referee) ; Pilgr, Milan (advisor)
Work deals with design of steel structure of shopping center. It is a building with rectangular shape with dimensions 28 x 55 m and a height 11 m and with cylindrical roof with 50 m radius. Main frames are designed with 5,5 m distance and they are made of arc roof truss connected to steel plate columns. Exterior building envelope is made of Kingspan sandwich panels. Roof cladding is designed without purlins and curtain wall is fastened into side rails. Macalloy tension members are used to obtain spatial rigidity of the structure.
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The prestressed floor construction of the shopping centre
Miechová, Zuzana ; Chalabala, Jiří (referee) ; Klusáček, Ladislav (advisor)
The aim of the Master´s thesis is to design the prestressed floor construction of the shopping centre. The construction is supported by the columns with the maximal span dimensions 16,0*16,6 m. The design is made according to the VSL (VSL International Ltd.)slab system - post-tensioned slab prestressed by the unbonded system of 4 monostrand units. In the thesis there is also made a simplified design of the reinforced concrete floor construction supported with the bigger amount of the columns. It is made a comparison of the both types of the floor slabs and the evaluation of their advantages and disadvantages. The statical analysis and the calculation of the internal forces is assessed by the program Nexis 3.60.15 32.
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Vliv socioekonomických charakteristik vybraných obcí na dojížďku obyvatel za nákupy zboží denní potřeby
Henešová, Sára
The aim of the study was to determine the impact of socio-economic indicators on the commuting patterns of residents of three selected municipalities for the purpose of purchasing daily necessities. To achieve this goal, questionnaires were used, which I obtained in cooperation on the project TAČR TL05000558. The research focuses on analyzing the factors that influence the distance and time required to travel to the nearest supermarket, grocery store or other retailer of daily necessities. The socio-economic characteristics examined include age, transport accessibility of the municipality, and the size of the municipality.
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Purchasing habits and satisfaction of clients of a shopping center
BLAŽKOVÁ, Markéta
The aim of this diploma master is to analyse the purchasing habits and satisfaction of clients of a shopping centre, evaluate recent changes and propose possible measures to improve the current situation. The theoretical part of the thesis contains information that is necessary for understanding the issue. There are mentioned factors affecting shopping behaviour, purchasing decision-making process, customer satisfaction and the definition of retail and shopping centre. The practical part is focused on the analysis of purchasing habits and satisfaction of clients of shopping centre. An anonymous questionnaire survey was used to obtain the necessary information. Finally, the obtained data are evaluated and measures to increase customer satisfaction are proposed. For the purpose of verification of purchasing habits and satisfaction of clients of shopping centre, there are determined hypothesis, which are then evaluated through statistical tests.
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